Best Marketing Tools For Event Planners

May 23, 2018 by  
Filed under Ask Deb, CitySocial, Event tips, Toronto, Uncategorized

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The most important step when organizing an event is the marketing and you will need to use different tools and platforms for this. The most obvious ones are social media but I am also going to tell you about other platforms that I use to market my events. Just keep in mind that marketing an event is not only for before the event but also during the event. These marketing tools will help you attract more attendees but also make your event look more dynamic and interesting.

1- Social Media

 

There are so many social media that you can use to create the buzz for your event but here are the most important ones you should be on:

  • Facebook: Facebook is one of the most important social media to use when marketing events mostly because you have the possibility to create your event, invite all your contacts and followers and it will also give you an idea on how many attendees you can expect. The other advantage is that all the persons invited will receive notifications and reminders of your event.
  • Twitter: Twitter is another social media that cannot be forgotten as this is one of the most used social media and you can tweet as much as you want without annoying your followers. Twitter is a great tool to promote your event before but also during the event, so make sure to share information and updates as well as videos during the event.
  • Instagram: Instagram is another social media that I really like to use to promote an event, especially during the event as you can share pictures, videos, stories and live videos. Instagram allows everyone to have a glimpse of all the fun of the event thanks to live videos where you can present the venue, food and entertainment. Make sure to use hashtags, tag people and add the location so your posts get more attention.

2- Useful Tools

 

  • Hootsuite: This platform allows you to schedule posts, pictures and videos on all of your social media so this is great to already schedule as many posts as you can so you can focus on other things in the meantime.
  • Event Sharing websites: Many websites have an event calendar where you can add your own event. These sites are really great as they allow you to share your event on many platforms and grow your audience as well.
  • Sponsors, ambassadors and venues platforms: Every platform is good to use so make sure that your sponsors, ambassadors and the venue are also promoting the event on their social media and website.
  • Online Storage: One of the most useful tool for event planners is online storage like the Cloud or google drive that allow you to keep all your files and documents safe. This is very useful as you can have access to your documents everywhere and also you are sure that even if your computer dies you won’t lose anything.

 

Watch our video below for more complete information and tips on How to develop a PR plan for your event.

Thank you for watching, and don’t forget to like this video, share it and subscribe to CityEvents to gain valuable knowledge about planning your future events.

If you liked this video you may also like our video series on How to market your event on social media.

Start your summer off right at Taste of Little Italy

Jumpstart summer 2018 at one of Toronto’s longest-standing street festivals. Taste of Little Italy #TOLittleItaly is an annual summer tradition for thousands of Torontonians and visitors. The family-friendly festival features great food, drinks, entertainment and admission is free!

 

This year, #TOLittleItaly will be held between June 15-17. This weekend is not only Father’s Day weekend but also the opening weekend for the 2018 FIFA World Cup. Among the trendy new and old businesses in Little Italy, there are many bars and pubs for you and a friend to enjoy a soccer game, awesome drinks and great company.

 

Every year, the party runs in the core of one of Toronto’s beloved neighbourhoods, Little Italy BIA–along College Street West, between Shaw Street and Bathurst Street. Festival hours are as follows:

 

Friday, June 15, 2018: 6:30 pm – 1am

Saturday, June 16, 2018: 11:00 am – 1am

Sunday, June 17, 2018: 11:00 am – 10pm


For full entertainment schedules and more information visit: http://tasteoflittleitaly.ca/ or follow the conversation on Facebook, Twitter and Instagram.

Venue Menu: Satisfy your Thai cravings at Shanee

Starters
Ever enjoyed Thai food before? Now’s your chance to try something new. Toronto’s Shanee is a comfy 500-square-foot Thai resto-bar located in Little Italy.

Cocktails
Enjoy a latte or a cocktail by the bar. The bar menu features plenty of Asian-inspired cocktails, wine, beer and cider to choose from. It also features Asian Whisky and Yaa-Dong. Surprisingly they make their Soju in-house.

Mains – Features
Indulge in your authentic Thai dish with a side of Jasmine Rice or Thai Slaw at a table inside or on the 100-square-foot patio during warm weather. Lunch and dinner can be complemented with genuine Thai teas and coffees. With vegetarian, vegan and gluten-free options, there’s something for everyone.

Sides
Green foliage running along the venue walls give you a bonafide experience. The South-East Asian inspired snacks are easy to share with friends. Some have traditional Thai flavours with a modern twist, such as the Cassava Green Curry Poutine and the Fried Cheese with Tom Yum sauce.

Desserts – The Icing
Shanee is conveniently open six-days-a-week and a parking lot and street parking is nearby. Look for its large windows during the day or bright neon lights at night.

 

Capacity: approximately 40 seated, 50 standing – available for full buyouts for your private event

Virtual Tour of FP: https://www.google.com/maps/place/Shanee/@43.6548977,-79.4182394,17z/data=!3m1!4b1!4m5!3m4!1s0x882b34f1b3769d11:0x8ea884f337f97762!8m2!3d43.6548977!4d-79.4160454

Address: 651 College Street  Toronto, ON  M6G 1B7

Hours: Wednesday-Monday: 11AM-10PM,  Tuesday: Closed

Instagram: https://www.instagram.com/shaneeto/

Twitter: https://twitter.com/ShaneeToronto

Facebook: https://www.facebook.com/ShaneeToronto/

Contact: (647) 345-8838 or shanee@shaneeto.com

Venue Menu: Treat yourself to Toronto-inspired beer with a classic Chicago touch at Goose Island Brewhouse

Starters

Goose Island Beer Company has collaborated with Bier Markt to build Toronto’s premier Goose Island Brewhouse; a Chicago-based craft brewery in Old Town Toronto. This venue is approximately 19 years old and has been revamped into a cozy brewpub on The Esplanade.

CocktailsGoose Island (background)

The brewhouse is Goose Island Beer Company’s first endeavor into the Canadian brewery business. Premium beer is prepared at the state-of-the-art on-site brewery and is served from 12 taps. As you walk in, the well-lit space features modern wooden decor, complemented by rustic brickwork all throughout the venue. It also features very long bar, behind which sits seven fermentors.

Mains – Features

In the brewhouse, catch a full view of the brewery operations of head brewer Bernard Priest and his team, right from your seat. This casual, yet refined venue space has a capacity of 100 guests mingling and approximately 75 seated. It’s ideal for any social gathering such as a networking event, farewell party, or beer-paired dinner. The brewhouse also offers smaller dedicated sections for groups of 20-75. After your event, take home a Beer Growler (64oz) or Howler (32oz) of a brewed-in-house favourite! Do you have a bigger event? Book the brewhouse and Bier Markt Esplanade for a maximum of 700 guests mingling.

Sides

Enjoy al fresco dining at the Beer Garden. This outdoor space boasts a wall of homegrown hops climbing the surrounding four storeys of exposed brick. It’s an excellent space for a team building event or summer social. While enjoying craft brews paired with from-scratch cuisine, challenge a friend to Giant Jenga ® and Connect-4 ™.

Desserts – The Icing

The food menu was developed by Bier Markt Executive Chef Kevin Maniaci and Chef de Cuisine Shawn Jackson. The menu is seasonal, as the team uses fresh and local ingredients, with dishes designed to pair with the beers on tap.

 

Capacities

Brewhouse: 100 mingling, 75 seated

Beer Garden: 60 guests

Front Patio: 60 guests

Bier Markt Esplanade + Goose Island Brewhouse: 700 mingling

Bier Markt Patio: 90 guests

 

Address

70 The Esplanade, Toronto  ON M5E 1M1

 

Hours

Brewhouse: Sunday-Wednesday 11am-1am, Thursday-Saturday 11am-2am

Retail Shop: Monday-Thursday 11am-10pm, Friday-Saturday 11am-11pm, Sunday 11am-7pm

 

Contact

Phone: (416) 862-7575

General info: torontoinfo@gooseisland.com

Reservations: torontoreservation@gooseisland.com

 

Website

http://www.gooseisland.com/toronto-brewhouse/

 

Social Media

Facebook: @GooseIslandCanada

Instagram: @goosetoronto

Twitter: @GooseIsland

Snapchat: @goose-island

Canadian Helen Keller Centre honours ROM at award luncheon

The Canadian Helen Keller Centre (CHKC) Award was launched in 2005 to recognize individuals and organizations for their notable contributions to the deaf-blind community in Canada. The event is hosted by–and is a project of–the Canadian Foundation for Physically Disabled Persons (CFPDP).

The deaf-blind community is a unique community of individuals with this dual disability. CFPDP aims to help change the way Canadians think about physical disabilities. For this, the CHKC and awards were launched. CHKC is Canada’s first training facility dedicated solely to deaf-blind persons. Programs include necessary everyday skills such as home organization, grooming, personal finance, computer skills, communication skills like sign-language and braille and many more.

On Friday, April 27, the 14th annual luncheon will be held at the Fairmont Royal York Hotel. This year, CHKC will honour the Royal Ontario Museum (ROM). The award will be accepted by Josh Basseches, Director & CEO, ROM and the guest speaker will be Josh Saunders.

 

For table and sponsorship rates, click here.

For a ticket order form, click here.

 

Join the conversation:
Twitter: @cffpdp
Facebook: @cffpdp

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