How To Market Your Event And Create Buzz With Twitter

February 22, 2017 by  
Filed under Ask Deb, CitySocial, Event tips, Ontario, Toronto, Uncategorized

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If you have been following our series of how to market and create the buzz on social media, here is our new video!

This marketing video outlines how to prepare effective techniques to market your events on Twitter.  Because posts on twitter are only 140 characters, your tweets have to be creative and engaging. It’s better to tweet something short and eye catching and include a link that people can click for more information.

Top Tips On Twitter:  

 

  • Text/Quick Stories/ Bytes: Different people are interested in different things, write tweets about all aspects of the event and don’t forget to mention sponsors, ambassadors. One text byte explains charity or the cause or explains official message, while another is all about the talent, celebrities or DJ, and another could perhaps showcase the venue or the food, or signature drinks etc.
  • Photos and Videos: Photos show up well on twitter, so similar to facebook, tweet and post photos so followers can get a visual of the event. You can also create promotional videos about your event to post on various sites online.  This can be done using a slideshow of photos related to your event, any related footage you have access to, link to music and add text with your main event details or can try Vine that is integrated into twitter recently.
  • Twitter contest: Setting up a twitter contest is a perfect way to increase your reach and have your followers engage or retweet.  The most common is a Retweet to win, another way is to ask ppl to mention a hashtag and account name (@Mention)  These can also be held onsite at the events to increase engagement by attendees.
  • Hashtags: Create an easy to remember, short relevant Hashtag. Ensure the hashtag  you create is on tickets, website, signs, email reminders, facebook event/posts and in your tweets. Hashtags will make it easier to find any tweet related to the event and can also be very useful if you have a social media wall during your event.

 

Watch our video below for more complete information and tips on how to market your event and create the buzz on social media.

Thank you for watching, and don’t forget to like this video, share it and subscribe to CityEvents to gain valuable knowledge about planning your future events.

If you liked this video you may also like our video on How to market your event on Instagram and Hootsuite.

How to market your event and create buzz with Google +

December 12, 2016 by  
Filed under Ask Deb, CitySocial, Event tips, Ontario, Toronto, Uncategorized

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If you have been following our series of how to market and create the buzz on social media, here is our new video!

This time we are telling you how to promote your event through Google +: a social media which plays a major role in Search Engine Optimization by making it easier for marketers to show up in search results. Despite its late start, Google + is one of the largest social network and is definitely to include into your marketing strategy.

Here are some highlights of the video:

  • Join communities: They are the best way to promote your event. This is a place to meet and engage with people on topics you’re interested in. You can join communities related to any business or topic you want and they often have different categories so it allows you to target the right audience. If you cannot find a community related to your content, you can create you own.
  • Include keywords and hashtags: Keywords are essential on Google + whether it is in your company description, personal profile or your posts. Make sure that they are SEO friendly and to include hashtags in all your posts. They will increase your visibility on google search so they are very important for your event promotion.
  • Create your event: Like on Facebook, you can create your own event and invite all the persons in your circles. You can give all the details related to your event such as the date, the location, etc. People that you invited can let you know if they will be attending or not. This is also a great way to communicate any extra details, or answering questions of the attendees.
  • Engage: There is no secret to buzz on social media, you have to engage with people and not simply post your content. This means that you have to join communities, comment and like others posts, but also share content from others that you find interesting. Google + is the best place where you can interact with people that could be interested in your events.

Watch our video below for more complete information and tips

 
Thank you for watching, and don’t forget to like this video, share it and subscribe to CityEvents to gain valuable knowledge about planning your future events.

How to market your event and create buzz with Linkedin

November 28, 2016 by  
Filed under Ask Deb, CitySocial, Event tips, Ontario, Toronto, Uncategorized

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If you have been following our series of how to market and create the buzz on social media, here is our new video!

This time we are telling you how to promote your event through Linkedin: a professional social network, where you can connect with companies and other professionals. Linkedin is one of the most popular social media counting more users than Twitter, Pinterest and Instagram. Despite its popularity, Linkedin is often forgotten by marketers which makes it the best platform to promote your event without too much competition. We don’t recommend LinkedIn for your next music festival but it could be a perfect place to get the word out for your next networking event or conference.

Here are some highlights of the video:

 

  • Keep your profile and company page updated: A properly optimized profile or page will increase your search visibility, so you have to make sure to use relevant keywords in your description, use descriptive wording in your job title and company name, Complete all fields in your profile and company page and to include links to your website and blog in your profile, description and posts.
  • Join groups: Groups are the best way promote your event. This is a good way to select a specific audience and to promote your event to the right target. You can find groups very easily by using the search tool. You can also create your own group which will help you to connect with attendees before and after the event, to provide a central place for them to ask questions and facilitate discussion around the event topics.
  • Send invitation and messages: You can’t be shy when promoting an event, so you should be familiar with contacting people directly. Using the Advanced People Search, you can filter the results by how you’re connected as well as by keyword, industry, and location.You can send invitations to your event using the Advanced People Search function to find people that would benefit by attending your event, media contacts that may be interested in covering the event for their outlet or potential event sponsors. You can also send direct messages to your contacts or members of groups you are part of.

Watch our video below for more complete information and tips

Thank you for watching, and don’t forget to like this video, share it and subscribe to CityEvents to gain valuable knowledge about planning your future events.

How to market your event and create buzz with Snapchat

October 3, 2016 by  
Filed under Ask Deb, CitySocial, Event tips, Ontario, Toronto, Uncategorized

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If you have been following our series of how to market and create the buzz on social media, here is our new video!

This time we are telling you how to promote your event through Snapchat: a messaging mobile app where you can share exciting pictures, videos and daily life stories to others in a 10 second window. Snapchat sends pictures and videos that you will be able to see from 1 to 10 seconds before they disappear. This application is used by millions of young users which makes it the perfect place to market your event to this type of attendee.

Here are some highlights of the video:

  • Snapchat is easy to use. You only have to download the application on your phone and create your account.
  • Snapchat has its own terminology such as: snaps which are photos or videos, and stories which are series of snaps that you can send to your friends. You can personalize any of your snaps with filters, emojis or drawings.
  • Unlike other social media, Snapchat has a time constraint on the shared content, which means any snap you send will expire and will not be seen ever again. Stories are the best tool for your marketing campaign as the snaps can be seen during 24h. The extended view time opens the door to all kinds of creative marketing campaigns. For example, you can create a series of videos and images showing the progress of the preparation for your event or the teams working on certain aspects of the event.
  • Snapchat is an exciting application as it allows you to be very creative and to stand out from other companies. There are different ways you can market your event and create buzz such are creating offers & promotions, teasers like a behind the scenes of your event, giveaways and storytelling.

Watch our video below for more complete information and tips

 

Thank you for watching, and don’t forget to like this video, share it and subscribe to CityEvents to gain valuable knowledge about planning your future events.

How to market your event and create the buzz with Periscope

September 19, 2016 by  
Filed under Ask Deb, CitySocial, Event tips, Ontario, Toronto, Uncategorized

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If you have been following our series of how to market and create the buzz on social media, here is our new video!

 

This time we are telling you how to promote your event through Periscope: an application that allows you to “go live” via your mobile at anytime and anywhere. This mobile application allows you your own “on the go” broadcasting station, streaming video and audio to any viewers who join your broadcast. Periscope is an amazing tool to promote your company and your events as it is free, easy to use and is a unique way of promotion. Periscope is  also a great tool to interact with your attendees and subscribers as you can live stream during your event or conduct interviews live.

 

Here are some highlights of the video:

 

  • Periscope is easy to use. You can use your twitter account to log in so it will be easier to share that you are going live on social media.
  • Periscope is only composed of 4 tabs: the list of people you are following and are live, the live public broadcast to join, your broadcast booth and the people to follow.
  • Periscope is a great tool to promote your event before, but also during and after. It allows you to show all the different aspects of your event and can help you get more attendees or make your event more popular. For example, run a giveaway, hold a behind the scenes broadcast, interview special guests or speakers, or live stream the opening of your event.
  • Announce on all your social media when you are going live! Since your Twitter account is connected to your periscope account, it makes it easier to promote your live broadcast. You want as many viewers as possible, so it is important that you share in advance when you are doing your broadcast. Share this information on all your social media such as Facebook, Twitter, Google+, etc. and announce it in your newsletter.

 

Watch our video below for more complete information and tips

Thank you for watching, and don’t forget to like this video, share it and subscribe to CityEvents to gain valuable knowledge about planning your future events.

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