Best Marketing Tools For Event Planners

May 23, 2018 by  
Filed under Ask Deb, CitySocial, Event tips, Toronto, Uncategorized

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The most important step when organizing an event is the marketing and you will need to use different tools and platforms for this. The most obvious ones are social media but I am also going to tell you about other platforms that I use to market my events. Just keep in mind that marketing an event is not only for before the event but also during the event. These marketing tools will help you attract more attendees but also make your event look more dynamic and interesting.

1- Social Media

 

There are so many social media that you can use to create the buzz for your event but here are the most important ones you should be on:

  • Facebook: Facebook is one of the most important social media to use when marketing events mostly because you have the possibility to create your event, invite all your contacts and followers and it will also give you an idea on how many attendees you can expect. The other advantage is that all the persons invited will receive notifications and reminders of your event.
  • Twitter: Twitter is another social media that cannot be forgotten as this is one of the most used social media and you can tweet as much as you want without annoying your followers. Twitter is a great tool to promote your event before but also during the event, so make sure to share information and updates as well as videos during the event.
  • Instagram: Instagram is another social media that I really like to use to promote an event, especially during the event as you can share pictures, videos, stories and live videos. Instagram allows everyone to have a glimpse of all the fun of the event thanks to live videos where you can present the venue, food and entertainment. Make sure to use hashtags, tag people and add the location so your posts get more attention.

2- Useful Tools

 

  • Hootsuite: This platform allows you to schedule posts, pictures and videos on all of your social media so this is great to already schedule as many posts as you can so you can focus on other things in the meantime.
  • Event Sharing websites: Many websites have an event calendar where you can add your own event. These sites are really great as they allow you to share your event on many platforms and grow your audience as well.
  • Sponsors, ambassadors and venues platforms: Every platform is good to use so make sure that your sponsors, ambassadors and the venue are also promoting the event on their social media and website.
  • Online Storage: One of the most useful tool for event planners is online storage like the Cloud or google drive that allow you to keep all your files and documents safe. This is very useful as you can have access to your documents everywhere and also you are sure that even if your computer dies you won’t lose anything.

 

Watch our video below for more complete information and tips on How to develop a PR plan for your event.

Thank you for watching, and don’t forget to like this video, share it and subscribe to CityEvents to gain valuable knowledge about planning your future events.

If you liked this video you may also like our video series on How to market your event on social media.

Start your summer off right at Taste of Little Italy

Jumpstart summer 2018 at one of Toronto’s longest-standing street festivals. Taste of Little Italy #TOLittleItaly is an annual summer tradition for thousands of Torontonians and visitors. The family-friendly festival features great food, drinks, entertainment and admission is free!

 

This year, #TOLittleItaly will be held between June 15-17. This weekend is not only Father’s Day weekend but also the opening weekend for the 2018 FIFA World Cup. Among the trendy new and old businesses in Little Italy, there are many bars and pubs for you and a friend to enjoy a soccer game, awesome drinks and great company.

 

Every year, the party runs in the core of one of Toronto’s beloved neighbourhoods, Little Italy BIA–along College Street West, between Shaw Street and Bathurst Street. Festival hours are as follows:

 

Friday, June 15, 2018: 6:30 pm – 1am

Saturday, June 16, 2018: 11:00 am – 1am

Sunday, June 17, 2018: 11:00 am – 10pm


For full entertainment schedules and more information visit: http://tasteoflittleitaly.ca/ or follow the conversation on Facebook, Twitter and Instagram.

Canadian Helen Keller Centre honours ROM at award luncheon

The Canadian Helen Keller Centre (CHKC) Award was launched in 2005 to recognize individuals and organizations for their notable contributions to the deaf-blind community in Canada. The event is hosted by–and is a project of–the Canadian Foundation for Physically Disabled Persons (CFPDP).

The deaf-blind community is a unique community of individuals with this dual disability. CFPDP aims to help change the way Canadians think about physical disabilities. For this, the CHKC and awards were launched. CHKC is Canada’s first training facility dedicated solely to deaf-blind persons. Programs include necessary everyday skills such as home organization, grooming, personal finance, computer skills, communication skills like sign-language and braille and many more.

On Friday, April 27, the 14th annual luncheon will be held at the Fairmont Royal York Hotel. This year, CHKC will honour the Royal Ontario Museum (ROM). The award will be accepted by Josh Basseches, Director & CEO, ROM and the guest speaker will be Josh Saunders.

 

For table and sponsorship rates, click here.

For a ticket order form, click here.

 

Join the conversation:
Twitter: @cffpdp
Facebook: @cffpdp

PB&J Launch PARTY

Are you a food lover? Are you that person who always has to take a picture of your food before even diving in? Oh..and are you single? If yes, keep reading because you’re going to love what’s in store for you.

We often hear about apps that bring people together but the one you’re about to be introduced to is on a whole other level. Let me introduce to you PB&J-Find your jam! PB&J is an app that brings people together based on the food they like.  

To announce their app launch PB&J is hosting a launch party for all Toronto singles food lovers! If you’re single and ready to mingle, this is the perfect event for you. What’s better than bonding over your favourite foods? PB&J holds the concept of eating together at its core.

Come and be part of a first ever IRL Food dating mixer. Enjoy free food, giveaways, contest prizes with good music and entertainments April 4th at The Great Hall. You can RSVP on  Eventbrite and by downloading the PB&J – Find Your Jam! app onto your iPhone or Android and the show app icon at the door the night of.

Find your jam app becomes available for download on iOS and Android on April 2nd. Click on the link below to download it.

PB&J for Android: Google Play

PB&J for iPhones: Apple Store

 

 

 

King West Christmas

December 6, 2017 by  
Filed under CitySocial, Ontario

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“IT’S TIME for Shanny & Deb to host a KING STREET CHRISTMAS”

The Holidays season is here and Christmas and Hanukkah are getting closer!   Come celebrate the start of the Holiday Season and end of the holiday party season, at one of Toronto’s most unique downtown venue’s, Everleigh.

The holidays wouldn’t be the same without our clients, supporters, partners, and friends all there to celebrate the festive season under one roof!

King street christmas

Date: December 21st

Time: 9:00 – 11 PM

Location: Everleigh Club, 580 King Street West

Free Entry before midnight for Guestlist

For more information: info@torontocityevents.ca

or date@shannyinthecity.com

Facebook Event: https://www.facebook.com/events/369374643532468/

www.torontocityevents.com www.twitter.com/cityevents

www.shannyinthecity.com   www.twitter.com/shannyinthecity

 

 

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