Bring your laptop and blog with Smojoe! Learn by doing as Rob Campbell demonstrates exactly how to build ‘Story Funnels to Buckstops’ and works through the little known principles of article replication, blogvertising and discussion forum marketing.

Story Funnels to Buckstops is the methodology Rob uses to put clients on the first page of Google search, diminish negative press, and generally increase his clients ‘findability’.

Online Marketing 101 – The Business of Blogging

Learn from local bloggers how they’ve used their blogs to create a community and hype.

You will discover:

• What is Google Page Rank? and how to grow Page Rank quick
• The essential blog widgets Twitter, Flickr, StumbleUpon etc
• How to optimize use YouTube videos to win Google search
• The value of keywords to findability and how to win keywords.
• How to monitor readership and increase conversion (to sales).

Moderating the discussion is Rob Campbell from SMOjoe social media, who will get specific about the fundamentals of online marketing.

Date: Wedensday, January 20, 2010, 6:00 p.m. to 9:00 p.m.

Where: Centre of Social Innovation,

Centre for Social Innovation

215 Spadina Avenue, Suite 120

http://maps.google.ca/maps/ms?f=q&hl=en&geocode=&ie=UTF8&om=1&msa=0&msid=115171681334738738919.00043bd6513dfe1046098&ll=43.651137,-79.397013&spn=0.021736,0.036478&z=14&source=embed

Canada

For tickets go to: http://secure.gettickets.ca/?event=15653

Cost: $40

Hosted by SMOjoe, http://www.smojoe.com & CityEvents http://www.torontocityevents.ca

CityEvents Facebook Group: http://www.facebook.com/home.php#/group.php?gid=6398071126&ref=ts

Smojoe

Smojoe crafts interesting content around client goods and services. The firm provides cost effective ‘white hat’ marketing solutions for small to mid size business looking to increase their website’s social relevance and boost online traffic and conversion; Smojoe signature social media marketing practices build rich media backlinks for greater keyword penetration and increased Google PageRank.

After three years of steady innovation at LifeCapture Interactive, Rob developed some brand new techniques and pioneered new platforms for branded content.

In 2007 Rob Campbell created effective rich media article marketing campaigns, web 2.0 blog link systems and discussion forum marketing mechanisms to increase the ‘social value’ of eighteen different Alliance Films movie trailers as Lead Social Media Marketer / Content Producer.

In 2008, Rob Campbell started Smojoe to offer these three types of social media to the rest of the world. Our article marketing is hero driven, our blogs offer unique perspectives and Smojoe discussion forum marketing always shares pictures with keyword targeted links. These three types of media combine into powerful ‘story funnels’ that tempt humans and satisfy robots.

Spring 2009 Smojoe started Lenzr.com which is by far the most powerful engine in the shop.

Testimonial:

“I am pleased to be able to respond to this request for a testimonial for Rob Campbell.  There are few people who are able to stand in front of room of 40 post graduate level students and riff a stream of consciousness about social media search engine optimization.  With the guide that he authored as the boiler plate, Rob was able to stir our group, including me, to a new level of understanding of our search driven world.

His mix of technical experience and lack of pretense establishes a torrid momentum.

It is clear after seeing him present that while others are still testing theories, Rob has mastered SMO.  Feel free to call me at anytime for further feedback.  Michael Cayley, Principal, Social Capital Practice http://www.socialcapitalvalueadd.com