Stolichnaya Video Makes You Question You

deblewis — Fri, 02 Sep 2011 14:18:03 +0000

Stolichnaya starts with clean filtered well water from the Russian city of Samara, to which they add the wheat and rye grains from farmer’s fields in the Kaliningrad Region. This vodka knows what it is; it’s the end result of an original recipe made by Russian peasants, many centuries ago. Today the fermentation takes about sixty hours. Once complete the resulting mash is distilled four times to a strength of 96.4% ABV. This spirit is then diluted to bottling strength with more artesial well water. It is then filtered through quartz, sand, activated charcoal, and finally through woven cloth.

Canadian advertising agencies have a lot of fun marketing this alcohol and are pioneering new ways to get people talking about the beverage. They’ve made a video which asks a provocative question, ‘if you went out to a bar or restaurant and bumped into yourself, would you have a drink with you?’

Stoli originals know that it’s your opinion that matters – forget about everyone else. It’s not about anyone else’s opinion except yours… Ask yourself this question, are you authentic and charismatic enough for you?

It’s easy to impress other people, but real originality comes from surprising yourself.

deblewis.ca » Russia

Stolichnaya Video Makes You Question You