The brewery will feature a 10 hectolitre brewhouse with eight 20 hectolitre fermentors, a 400-seat restaurant with patio, retail store and private dining space. Northern Maverick Brewing says they plan to have nine house beers and cask beer on rotation when open, with their beer also available at the LCBO.

The restaurant will have a fiercely local menu, and they will offer an elevated gastropub experience as will feature a oyster bar, house-made charcuterie and curated food that pairings.  This brewpub also expects to have nine beers on tap brewed onsite.

Northern Maverick will also house a beer school where they will offer courses in the fine art of homebrewing, food pairing sessions, beer tasting courses, and recipe development all which could be integrated into your next event.

Instagram: @northernmaverickbrewing

Twitter: @NorthernMavBeer

Facebook:@NorthernMaverickBrewing

Canadian Special Events Expo 2014 & Event Tech-ology Summit

This three-day event is jam-packed with new ideas, inspiration and affordable solutions for your event planning endeavours. Held at the Metro Toronto Convention Centre from March 25-27, 2014 the CSE Expo provides planners with the tools and resources to make your events POP, all while strengthening your professional network. Whether you’re an experienced event planner or are new to the game, you will definitely want to attend! This year’s expo includes over 50 new vendors, food trucks, and chocolate and ice bar samples. You can even join ISES on the show floor for insights and knowledge from industry experts at no cost! Have a burning tech question? Head to the tech bar to get your questions answered and even bring your own devices! Also, be sure to check out APPSTRAVAGANZA – new for this year, it will introduce innovative and effective online technology with hands-on and guided learning. This expo provides many opportunities and is not to be missed!

Ignite Business Event Expo (IBE)

The Ignite Business Event Expo will be returning to Toronto on April 8^th and 9^th at the Direct Energy Centre. Attend this event for NEW and exciting inspiration to help your career. Connect with unique suppliers and be sure to check out the experience zones that will help spark and kindle creativity. This expo offers an exciting business environment that sets the stage to perfectly network and connect!

IncentiveWorks

Have you heard of IncentiveWorks? Coming up on August 19^th and 20^th at the Metro Toronto Convention Centre, is Canada’s largest event for planners and organizers! This show gives industry professionals the opportunity to network with vendors, suppliers, speakers and other resources to stay current on what what’s hot and trendy! With a trade show of over 700 local, national and international suppliers in the meetings and events industry, you’re sure to make some meaningful connections!

Event planning is a career that is fast and is forever-changing. Trends are as unpredictable as spring in Toronto 2014. Stay relevant by exposing yourself to resources and network to equip you with the tools to be at the forefront of the event industry.

Interested in what the latest Toronto’s arts and music scenes have to offer? Education Remixed is an evening showcasing the talented artists and students of Toronto’s The Remix Project, a charity dedicated to educating and inspiring Toronto’s marginalized youth. You’ll have the opportunity to soak in creative music, film and art experiences, snack on delicious Pizza Pizza and Steam Whistle Brewing options and arrive in style with UBER cab.

On April 5, 2013 at 8pm, Humber College Event Management Students will host Education Remixed, benefiting The Remix Project and the Humber College Scholarship Fund.

Students helping students is the philosophy behind the Humber College student run company, TwoTen Events who have been sharpening their event management skills all year long to host the inaugural Education Remixed (#EDxTO), benefiting the Remix Project and the Humber College Scholarship Fund.

Headlining the event is DJ Romeo bringing R&B mixes to the Berkeley Church Stage. The work of The Remix Project graduates, photography and paintings, will be displayed in the mezzanine.

Special guests such as Andrew Jones, Grey Cup winning offensive line for the Toronto Argonauts are lending their support on April 5^th, 2013.

There are a limited number of Education Remixed tickets available through the event sponsor Atendy ($20.00)

WHEN: Friday April 5^th, 2013 8pm – 1am
WHERE: Berkeley Church located at 315 Queen St. East.

Don’t miss this opportunity to support your local community and fantastic new music.

Website: http://educationremixed.com

Tickets: https://www.atendy.com/event/education-remixed-6609?

Donations: https://www.atendy.com/event/education-remixed-6609?

Search and Social Rank Symposium made a huge splash in marketing at the Boiler House on April 16th !

Due to the public’s insatiable curiosity for more insight into the weird science at the intersection of social media marketing and search engine optimization, there was a third Search and Social Rank Symposium held at The Boiler House restaurant on Monday, April 16^th, in the Distillery District of Toronto. Presentations and discussions illustrated the intricacies of social media marketing, while featuring expert guest speakers Rob Campbell, Alex Blom and Brad Gosse.

Search and Social Rank Symposium created the perfect opportunity to build valuable relationships with business professionals, while guests learned the necessary skills to market your business online like a pro!

The event featured presentations by leading industry professionals, followed by a question and answer session, and networking opportunities. Attendees learned the elements of good business storytelling, social media marketing, SEO and how to run a successful business online. Guests can now use the tools they learned to develop their professional edge from the presentations at Search and Social Rank Symposium!

Rob Campbell and Brad Gosse take two totally different approaches to online advertising, and disagree on storytelling structures, and how to use Google search in web marketing. Their presentations should stand in sharp contrast. Alex Blom, who speaks first, has always been a creative thinker with clever ideas about clouds and conversion metrics.

Highlights included:

Search engine optimization
Social media marketing
Audience Penetration and Reach

Speakers included:

Rob Campbell, Principal, Lenzr

Rob Campbell Principal at Lenzr Canada’s largest serial photo contest website. Prior to Lenzr Rob was a Social Marketer at LifeCapture Interactive and a writer and producer at Threshold Media Productions. As the Prime Innovator at Lenzr Corp, Rob Campbell is also the director of the Page One Program, which uses Lenzr photo contests and other attractions to build high quality ‘social capital’ closely aligned to client website’s value proposition.

Alex Blom, CEO, SalesChoice

Australian born Alex Blom is the CEO of SalesChoice a sales management company providing detailed analytics and minimizes data entry. Prior, Alex was CTO and Partner at Helix. His achievements include Helix and selling startup, co-organizing Freelance Camp TO and being awarded Young Citizen of the Year. Alex troubleshooted retail conglomerates, ran marketing / sales organizations, created music festivals and co-founded not for profits.

Brad Gosse, Founder, Yourbrain Media Inc.

Brad Gosse is a consultant and Founder of Yourbrain Media Inc. Brad Gosse is an expert on such topics as search engine optimization (SEO), product creation and website monetization. Yourbrain Media Inc. is a Canadian online publishing and advertising company. Brad teaches comprehensive SEO courses that integrate social media and sales psychology. His specialties include social media, SEO, video branding, business development, personal branding, Internet marketing, software development and advertising. Brad started building websites for other people in 1996 and before creating his own sites with revenue models built in. Brad is the owner of several online and offline businesses along with commercial real estate.

Ticket included delicious food from the esteemed chefs at Archeo, with cash bar.

Where: Archeo Trattoria, 55 Mill Street, The Distillery

For more information visit:,www.jib.ca/searchandsocial
www.lenzr.com, www.jib.ca, www.torontocityevents.com, or like us on Facebook!

1. Become more data driven.
It is impossible to run a successful event fundraising program without understanding the characteristics of your participants and the linkages between those characteristics and giving.

2. Understand the difference between metrics and analytics.
Event fundraisers are talking about not just measuring more and better, but also predicting donor and participant behaviours. You can use your analysis as a blueprint to think strategically about how to improve your event’s future fundraising results.

3. Think in segments.
It’s essential to target your segments differently. Within each event there are definitely groups of participants that we should focus on more than most. It is essential that you identify up front how many segments you can actually administer.

4. Predict future activities.
This is basic segmentation developed from descriptive analysis. But while this helps to focus efforts, it is essentially reactive 3and does little to develop new gifts.

5. Think relationships.
All aspects of the event marketing relationship are changing. Social media is perhaps the most obvious change, but there are other choices you can use. Rather than treating social media as a standalone channel or replacement for traditional tactics, event marketers should be looking for ways to use social media to support and enhance the successful programs they already have in place.

6. Drive fundraising productivity.
In some organizations fundraisers spend too much of their time doing tasks that the marketing should be doing for you. We’re seeing some organizations use their CRM and personal fundraising systems to take advantage of automation, email and social media to make personal fundraisers more credible with their donors and shorten the cultivation cycle.

7. Use social media to connect and facilitate dialogue.
You’re are accountable for your events’ participation in social media—even if your aren’t engaging in those conversations yourself. You must train, educate and support your event participants who fundraises on behalf of the organization.

8. Remember the 80/20 rule.
Do you treat all event participants equally? You shouldn’t! The most effective events focus the majority of their efforts on the participants with the highest potential return, which typically constitutes only about 15% of the participant base.

9. Give your donor database the respect it deserves.
We recommend that you not overlook an analysis of the structure of your data gathering itself. This is an area all-too-often ignored. This includes administration of hundreds of thousands of participants and donor records and millions of transactions.

10. Be different.
The audit and evaluation of your events should include comprehensive participant, donor, market and competitive analysis. Understanding how you will compete and differentiate your events is critical to success.

To reward our fans we have a few surprising gifts for you guys! You can get the chance to win one of two gift baskets worth 200 dollars! Or a 100 dollars gift certificate!

All you have to do is login to Facebook, search for CityEvents and like our page!

http://www.facebook.com/pages/CityEvents

The contest runs until September 30th.

What are you waiting for? Did you already like our Facebook Page?

August 23rd and 24th at Incentiveworks was something I hope you didn’t miss. The Metro Toronto Convention Center was full of event planners, professionals and travel enthusiasts. The perfect fit for companies looking to take their meetings to new places and cultures and allow themselves to be immersed into a world of dreams, entertainment and much more!

While walking though the different aisles we all had a sense that we were travelling the world without having to leave Toronto.

The first thing to do after we enter the hall was enjoy a huge amount of international food samples, like home made nachos from Central America, cheese from France, sushi from Asia, tiramisu from Italy, soufflés and other fruits, cupcakes and candies. Of course, you need to match this food with a drink: wine, beer and special martinis were provided in some both that you got to discover for your own interest and pleasure.

Finally after a good dinner what is better to do than discover the wonders around you. Travelling across the provinces of Canada, the states of America, to Eastern Europe then of to the Pacific and Atlantic Islands.
Of course you could stop in at the best hotels here, and finish your journey with a special massage offered by one of their masseuse.
What else would you need?

Travel all around the world and enjoy the best places for free?
IncentiveWorks was the place to be last week!!!

Located in the heart of Liberty Village, its very own modern one-of-a-kind Japanese restaurant called Liberty Noodle. The restaurant serves healthy and nutritious Japanese inspired meals which include ramen and sushi with influences from far-off places like India, China and Thailand. The restaurant incorporates a clean and modern aesthetic, allowing the food to be the focus of their guest experience.

And speaking of guest experience, the owners of Liberty Noodle took part in a local networking event (Liberty Social Hour) and did an incredible job catering to their guests.

“Liberty Social hour is what it promises to be. The event was a huge success, a restaurant owner’s nightly wish. A good vibe, a great crowd- eclectic as the neighbourhood. Furthermore, the organizing team, lead during our event, by Jay Reyes, made it a walk in the park for me and my staff” said Sang Kim, Head Chef of Liberty Noodle.

A great place to enjoy great food with friends and co-workers, Liberty Noodle delivers a voyage of culinary travel through some of the most exciting foods of Asia.

“It was very nice of you to bring people together for Liberty Social Hour. This was a great opportunity to meet with my fellow community members and talk about the area. Liberty Social Hour exposed residents to the many great venues in their own backyard.” Mike Yen

“I must admit that I was really impressed with the networking sessions. I got business!!!!. My main objective in a networking is to find new leads. This Networking allowed me to gain new ideas and new approaches that I didn’t think of before.
It was amazing experience. I will definitely attend next year.” Alicia Galarza

“I attended the last 3 events and each time, I met new people from the neighbourhood. Great idea, great concept to bring people together!” Laure ampilhac

For more pictures go to: Link

1. Be attractive to guests:
* Offer them specials, something they can’t have somewhere else.
* Choose a well-known venue based on users reviews.
* Give personalised and original goody bags

2. Communication as a priority:
* Mobilize all your social networks.
* Don’t forget the influence of Facebook.
* Use social media for better coordination.
* Let them know everything about what is happening and who is coming.

3. Make your event special:
* Insist on the first and the last impression.
* Energy, Surprise, Spontaneity, Emotion.
* Discussion and contact between people is a priority.