Vehicle Wrapping as Event Marketing Tactic

January 20, 2016 by  
Filed under Event tips, Toronto

Thanks Sign Source Solution vehicle wrapping in Toronto for sending us a nifty design mock-up of what a 2015 Mini Cooper would look like if it was wrapped in freshly printed vinyl showing our brand logo and taglines in our signature pink and white colours. Its pretty cool, and a worthy example of vehicle wrapping as an event marketing business growth tactic.

Sign Source Solution, vehicle wrapping designSign Source Solution is run by Avi Barak, someone I’ll probably visit this year to get banners and sandwich boards made up for events. They have a great price for bag signs, and I’ve been thinking about getting some more signage for CityEvents. This is Sign Source Solution on Yelp.

As for vehicle wrapping, first we would have to buy a Mini Cooper! But although I had never really considered it, I will concede now that when presented with these designs, FAQs and statistics, I cannot deny that this would be an effective marketing tool for CityEvents.

front and back, vehicle wrapping designA Perfect Vehicle Wrap is Passive Advertising

Business owners with cool vehicle wraps can create tens of thousands of impressions by simply driving around town running errands. And when the car is parked out front of the business or at cool public events it kind of ‘signs’ the attraction for pedestrians.

The cost for this wrap is $2400 and that doesn’t include the design which they gave me for free but is something that most folks must buy in advance and sign off on.

This is indeed a pretty snazzy design that probably would catch a lot of eyeballs on the street. And I also notice (on the list of advantages they included along with the design pdf) the fact that the vinyl wrap would keep the original paint underneath perfectly preserved so I would have a new looking vehicle when I went for a trade-in.  But they don’t mention that there’s a cost for removing the vinyl. There is a cost right? There must be!

hod of car vehicle wrapping designShanny in the City also had a Mini Cooper designed for her too, same brand colours. It would be interesting to see the two cars parked beside each other at any outdoor events we do together.  Storia PR got a Volkswagon wrap mock up and my favourite so far is the vehicle wrap design for Snappy Towels because of the way the designer at Sign Source Solution used the folds in the rear quarter panel of the Mitsubishi car to add texture to the image of the towels – advanced vehicle wrapping art.

I’m considering getting this wrap because at the end of the day I think another advantage would be that it would boost morale among volunteers I ferry to and from gigs. It looks really professional…. What do you guys think?

ps- for an inside look at Sign Source Solution, Raymi Toronto was there when they were making the City Events mini cooper mock-up


The 32nd Annual Great Valentine Gala

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The yearly Great Valentine Gala will be held on Saturday, February 6th, at the Fairmont Royal York Hotel in Toronto. This gala is the number one fundraising event for CFPDP. The gala has had over 22,000 people attend since it started in 1985, raised over $25 million, and has become a glittering showcase for the unheralded achievements of physically challenged Canadians everywhere. Its driving force has been Toronto businessman, philanthropist and CFPDP founder Vim Kochhar. There will be approximitaly 400 guests attending this years gala. There will be balloons sold for the Tombola raffle, at a value of $60, with a mystery prize to win in every balloon.

The event will begin with a wonderful reception at 6:00pm, hosted in the Ontario Room, where guests will enjoy live music by Canadian singer, David Clayton-Thomas. Guests will have a chance to a beverage and mix and mingle with one another before the night begins. Following the reception, everyone will take their seats in the Canadian Ballroom and enjoy a fabulous dinner at 7:00pm. Starting promptly at 8:30pm the awards will be handed out and the winners at the gala will be invited to take group photos. And finally, after all the awards are handed out the real party will begin. Show Time will begin at 9:30pm as guests will enjoy more fantastic beverages, the best live music possible and great company!Screen Shot 2016-01-14 at 1.20.47 PM


Attention: Renters!

January 13, 2016 by  
Filed under Uncategorized

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CityEvents, Deborah Lewis, Davelle Marrison, Toronto Events

Would you like to learn how to buy the space of your dreams?

Then join us for the SHARING IS THE NEW OWNING

Date: Tuesday, January 19th, 2016
Time: 6:00pm-8:30pm
Location: Bosley Real Estate 1108 Queen St West

You should attend this INFORMATION SESSION, if you’re:

  • Fed up & worried you’ll be renting forever?
  • Discouraged home prices in Toronto have become too high for you?
  • Frightened that you’ll never be able to take advantage of today’s low interest rates?
  • Frustrated by constantly moving when your landlord wants to sell?
  • Tired of rent increases?
  • Irritated that it’s harder to get a mortgage with a single income?
  • Hate the idea of moving to the ‘burbs?






House Hunting Bootcamp

January 13, 2016 by  
Filed under Uncategorized

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Date:        Monday, January 18th, 2016
Time:        6:30 pm – 9:00 pm
Location:   Coquine Restaurant 2075 Yonge Street

  • What every first-time buyer should know
  • Ways to save money over the life of your mortgage that the banks won’t share
  • How to avoid the 5 biggest mistakes when making your first-home purchase
  • The costs involved in closing a home/condo
  • The difference in owning a house vs. condo
  • About the pre-construction condo market in TO


ATTEND these information sessions at NO-COST & NO-OBLIGATION.  

Arm yourself with the information that you need to join the ranks of home ownership at a lower cost.

You’ll benefit from industry expertise from real estate lawyer, Lisa Laredo, Laredo Law, mortgage broker, Joe Sammut, Mortgage Architects, sales representative, Davelle Morrison, Bosley Real Estate Ltd., Brokerage.

Please feel free to bring a friend or two with you.DavelleM_IllustrationsInvestors