Best Marketing Tools For Event Planners

The most important step when organizing an event is the marketing and you will need to use different tools and platforms for this. The most obvious ones are social media but I am also going to tell you about other platforms that I use to market my events. Just keep in mind that marketing an event is not only for before the event but also during the event. These marketing tools will help you attract more attendees but also make your event look more dynamic and interesting.

1- Social Media

 

There are so many social media that you can use to create the buzz for your event but here are the most important ones you should be on:

  • Facebook: Facebook is one of the most important social media to use when marketing events mostly because you have the possibility to create your event, invite all your contacts and followers and it will also give you an idea on how many attendees you can expect. The other advantage is that all the persons invited will receive notifications and reminders of your event.
  • Twitter: Twitter is another social media that cannot be forgotten as this is one of the most used social media and you can tweet as much as you want without annoying your followers. Twitter is a great tool to promote your event before but also during the event, so make sure to share information and updates as well as videos during the event.
  • Instagram: Instagram is another social media that I really like to use to promote an event, especially during the event as you can share pictures, videos, stories and live videos. Instagram allows everyone to have a glimpse of all the fun of the event thanks to live videos where you can present the venue, food and entertainment. Make sure to use hashtags, tag people and add the location so your posts get more attention.

2- Useful Tools

 

  • Hootsuite: This platform allows you to schedule posts, pictures and videos on all of your social media so this is great to already schedule as many posts as you can so you can focus on other things in the meantime.
  • Event Sharing websites: Many websites have an event calendar where you can add your own event. These sites are really great as they allow you to share your event on many platforms and grow your audience as well.
  • Sponsors, ambassadors and venues platforms: Every platform is good to use so make sure that your sponsors, ambassadors and the venue are also promoting the event on their social media and website.
  • Online Storage: One of the most useful tool for event planners is online storage like the Cloud or google drive that allow you to keep all your files and documents safe. This is very useful as you can have access to your documents everywhere and also you are sure that even if your computer dies you won’t lose anything.

 

Watch our video below for more complete information and tips on How to develop a PR plan for your event.

Thank you for watching, and don’t forget to like this video, share it and subscribe to CityEvents to gain valuable knowledge about planning your future events.

If you liked this video you may also like our video series on How to market your event on social media.

Related posts:

Incentiveworks: The whole world in Toronto!
Renovated Bank Vault for a Cool Feel for Your Next Event
Oretta, the trendiest Italian restaurant on King St West
Enter Google AdSense Code Here

Comments are closed.