How to market your event and create buzz with Google +

If you have been following our series of how to market and create the buzz on social media, here is our new video!

This time we are telling you how to promote your event through Google +: a social media which plays a major role in Search Engine Optimization by making it easier for marketers to show up in search results. Despite its late start, Google + is one of the largest social network and is definitely to include into your marketing strategy.

Here are some highlights of the video:

• Join communities: They are the best way to promote your event. This is a place to meet and engage with people on topics you’re interested in. You can join communities related to any business or topic you want and they often have different categories so it allows you to target the right audience. If you cannot find a community related to your content, you can create you own.

• Include keywords and hashtags: Keywords are essential on Google + whether it is in your company description, personal profile or your posts. Make sure that they are SEO friendly and to include hashtags in all your posts. They will increase your visibility on google search so they are very important for your event promotion.

• Create your event: Like on Facebook, you can create your own event and invite all the persons in your circles. You can give all the details related to your event such as the date, the location, etc. People that you invited can let you know if they will be attending or not. This is also a great way to communicate any extra details, or answering questions of the attendees.

• Engage: There is no secret to buzz on social media, you have to engage with people and not simply post your content. This means that you have to join communities, comment and like others posts, but also share content from others that you find interesting. Google + is the best place where you can interact with people that could be interested in your events.

Watch our video below for more complete information and tips

 
Thank you for watching, and don’t forget to like this video, share it and subscribe to CityEvents to gain valuable knowledge about planning your future events.

Ask Deb

Have All of Your Event Scene Questions Answered by CityEvents’ Resident Expert!

Deborah Lewis, CMP, is the Chief Experience Officer of CityEvents, an innovative and detail-oriented event-marketing firm, with longstanding and sound contacts in the corporate world, government, and charitable & not-for-profit organizations in Toronto. Deborah’s entrepreneurial spirit led her to launch CityEvents in 2006 with a view to creating benchmarks in event planning in the city.

Currently, Deborah’s insatiable energy and drive have allowed her to accomplish the skilled organization of multiple events that include: corporate meetings, international trade programs, conferences and workshops, social and networking events, high-profile fund-raising events, fashion shows, art auctions, restaurant promotions, sponsor promotions, trade shows, and product launches
Deborah is also a long-standing member of volunteer committees organizing events such as The Canadian Opera Company’s Operanation, the PowerPlant Powerball, Innovators Ball, the new Luminato committee and the Women in Capital Markets (WCM) annual Vinifera Awards Gala.

Deborah attends a number of events a week from product and location launches, anniversary parties, political, networking, fashion shows, fundraising events and many programs / events that make up the city of Toronto come alive for her monthly column called SNAPazzarri in SNAP North Toronto and SNAP Downtown Toronto.(Attending all the hot events in TO allows Deborah to experience first hand the trends in events for many markets first hand)

How to Submit Your Questions

With over 15 years of experience Deb knows the ins & outs of event planning and marketing in Toronto. Hot spots, tips and tricks, great parties, awesome food, helpful suppliers – Deb knows it all. If you have a question regarding anything to do with Toronto and its event scene Deb has got your answer! There are three outlets to contact Deb they are:

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Answers will be posted on deblewis.ca so check back !