Your Favourite Independent Event Planner – Deb Lewis

April 7, 2017 by  
Filed under CitySocial, Past Events, Toronto

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On Tuesday, March 28th, Deb Lewis, CEO of CityEvents, took home the Canadian Special Events 2017 Readers Choice Award for Favourite Independent Event Planner.  With the category filled with seven other very talented planners that spread across the country, Deb was honoured with the recognition.

“It was amazing just to be nominated, and I’m completely blown away by all the support I received over the weeks leading up to the ceremony,” says Deb after her win from The Aga Khan Museum where the awards and kick off to CSE LIVE.

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Deb Lewis hold up her Readers Choice Award for Favourite Independent Event Planner at the Canadian Special Events opening night and awards ceremony.

Besides being a highly effective Certified Meeting Planner, Deb is also passionate about educational and mentoring opportunities within the community. Each season she takes on interns from local colleges, universities and high schools as well as diverse international students. Deb keeps a strong connection with her Alma Mater, George Brown College and sits on the organizing committee of “5 to Watch”, a groundbreaking annual event for the Canadian sports marketing industry that set the standards for identifying the next generation of industry captains.

Adding to her community involvement, this blog, CityEvents was created to share and support colleagues events, promote local venues and highlight industry businesses.

Her voraciousness and drive have allowed her to achieve the skilled organization of managing multiple events. On TorontoCityEvents.ca, Deb offers everything from sponsorship management to creating buzz and an online presence for their clients. CityEvents covers every aspect needed to run a successful event or campaign.

On deblewis.ca you’ll find out about venue specs, supplier information upcoming events, and event tips. On YouTube,  you can find her educational series of videos all about the tips and tricks of marketing an event online through different platforms.

Deb has been in the industry and planning events for 20 years. She’s experienced in everything from corporate and government events to charitable and not-for-profit galas and awards.

 

How to market your event and create buzz with Linkedin

November 28, 2016 by  
Filed under Ask Deb, CitySocial, Event tips, Ontario, Toronto, Uncategorized

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If you have been following our series of how to market and create the buzz on social media, here is our new video!

This time we are telling you how to promote your event through Linkedin: a professional social network, where you can connect with companies and other professionals. Linkedin is one of the most popular social media counting more users than Twitter, Pinterest and Instagram. Despite its popularity, Linkedin is often forgotten by marketers which makes it the best platform to promote your event without too much competition. We don’t recommend LinkedIn for your next music festival but it could be a perfect place to get the word out for your next networking event or conference.

Here are some highlights of the video:

 

  • Keep your profile and company page updated: A properly optimized profile or page will increase your search visibility, so you have to make sure to use relevant keywords in your description, use descriptive wording in your job title and company name, Complete all fields in your profile and company page and to include links to your website and blog in your profile, description and posts.
  • Join groups: Groups are the best way promote your event. This is a good way to select a specific audience and to promote your event to the right target. You can find groups very easily by using the search tool. You can also create your own group which will help you to connect with attendees before and after the event, to provide a central place for them to ask questions and facilitate discussion around the event topics.
  • Send invitation and messages: You can’t be shy when promoting an event, so you should be familiar with contacting people directly. Using the Advanced People Search, you can filter the results by how you’re connected as well as by keyword, industry, and location.You can send invitations to your event using the Advanced People Search function to find people that would benefit by attending your event, media contacts that may be interested in covering the event for their outlet or potential event sponsors. You can also send direct messages to your contacts or members of groups you are part of.

Watch our video below for more complete information and tips

Thank you for watching, and don’t forget to like this video, share it and subscribe to CityEvents to gain valuable knowledge about planning your future events.

How to market your event and create buzz with Snapchat

October 3, 2016 by  
Filed under Ask Deb, CitySocial, Event tips, Ontario, Toronto, Uncategorized

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If you have been following our series of how to market and create the buzz on social media, here is our new video!

This time we are telling you how to promote your event through Snapchat: a messaging mobile app where you can share exciting pictures, videos and daily life stories to others in a 10 second window. Snapchat sends pictures and videos that you will be able to see from 1 to 10 seconds before they disappear. This application is used by millions of young users which makes it the perfect place to market your event to this type of attendee.

Here are some highlights of the video:

  • Snapchat is easy to use. You only have to download the application on your phone and create your account.
  • Snapchat has its own terminology such as: snaps which are photos or videos, and stories which are series of snaps that you can send to your friends. You can personalize any of your snaps with filters, emojis or drawings.
  • Unlike other social media, Snapchat has a time constraint on the shared content, which means any snap you send will expire and will not be seen ever again. Stories are the best tool for your marketing campaign as the snaps can be seen during 24h. The extended view time opens the door to all kinds of creative marketing campaigns. For example, you can create a series of videos and images showing the progress of the preparation for your event or the teams working on certain aspects of the event.
  • Snapchat is an exciting application as it allows you to be very creative and to stand out from other companies. There are different ways you can market your event and create buzz such are creating offers & promotions, teasers like a behind the scenes of your event, giveaways and storytelling.

Watch our video below for more complete information and tips

 

Thank you for watching, and don’t forget to like this video, share it and subscribe to CityEvents to gain valuable knowledge about planning your future events.

How to market your event and create the buzz with Periscope

September 19, 2016 by  
Filed under Ask Deb, CitySocial, Event tips, Ontario, Toronto, Uncategorized

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If you have been following our series of how to market and create the buzz on social media, here is our new video!

 

This time we are telling you how to promote your event through Periscope: an application that allows you to “go live” via your mobile at anytime and anywhere. This mobile application allows you your own “on the go” broadcasting station, streaming video and audio to any viewers who join your broadcast. Periscope is an amazing tool to promote your company and your events as it is free, easy to use and is a unique way of promotion. Periscope is  also a great tool to interact with your attendees and subscribers as you can live stream during your event or conduct interviews live.

 

Here are some highlights of the video:

 

  • Periscope is easy to use. You can use your twitter account to log in so it will be easier to share that you are going live on social media.
  • Periscope is only composed of 4 tabs: the list of people you are following and are live, the live public broadcast to join, your broadcast booth and the people to follow.
  • Periscope is a great tool to promote your event before, but also during and after. It allows you to show all the different aspects of your event and can help you get more attendees or make your event more popular. For example, run a giveaway, hold a behind the scenes broadcast, interview special guests or speakers, or live stream the opening of your event.
  • Announce on all your social media when you are going live! Since your Twitter account is connected to your periscope account, it makes it easier to promote your live broadcast. You want as many viewers as possible, so it is important that you share in advance when you are doing your broadcast. Share this information on all your social media such as Facebook, Twitter, Google+, etc. and announce it in your newsletter.

 

Watch our video below for more complete information and tips

Thank you for watching, and don’t forget to like this video, share it and subscribe to CityEvents to gain valuable knowledge about planning your future events.

This Backyard Brewery Could Be Your Venue of the Summer

June 13, 2016 by  
Filed under Event tips, Event Venues, Ontario, Toronto, Uncategorized

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Mascot Brewery is a stylish beer garden located in the heart of Toronto. The rooftop beer garden features an amazing city view, which is located above the Odd Thomas on Mercer Street. It’s THE place for all things beer and a great hangout spot for you and your friends. From picnic tables with yellow umbrellas to astroturf and a white picket fence, the Mascot Brewery’s aesthetic is something that can’t be missed.

If you’re looking to take your event to the next level, this is the right place. With a set capacity at 200, the options are endless for your next private event. If you and a large group of friends are looking for a place to have party and enjoy some brews, the Mascot Brewery has kegs and bottle service available upon request. So the next time you’re looking to throw a summer social, check out the Mascot Brewery.

20150618-mascot590-11

31 Mercer St

Toronto ON M5V 1H2

416 979 0131

http://www.mascotbrewery.com/

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