FastLane Wine & Chocolate Tasting

FastLane is a themed networking event that enables participants to take advantage of great food, conversations, and opportunities to connect with other young professionals in various industries.

 

 

 

 

 

 

 

 

 

 

 

 

This months theme revolves around the exciting world of wine and chocolate. FastLane Wine & Chocolate offers attendees the opportunity to taste a variety of fine wines, chocolates and foods from different vendors.

Win FastLane tickets!!!
This month we are also offering the chance to win FastLane tickets. Currently we are performing an evaluation on our past events and we would appreciate any feedback you are willing to give us on this survey.

http://www.kwiksurveys.com/online-survey.php?survey_ID=KJKJNI_96fc5771&UID=2825956217

As a result of filling out the survey, we are giving you the chance to win two tickets to a future FastLane Networking Event of your choice in 2010!!!

Join us on May 18, 2010 at Downtown Infiniti and enjoy flavourful wines, delicious appetizers and chocolates while networking and meeting other young professionals.

Event details

Date: May 18^th, 2010
Time: 6:00 pm – 9:30 pm
Location: Downtown Infinity, 43 Eastern Ave, Toronto
Tickets: On-line Advance $25 ea\ $35 at the Door

For tickets please visit: https://secure.gettickets.ca/?event=15621&language=en-ca&pin=624859b5-4869-102c-9597-c6d6ddd28217

*Your ticket includes complimentary wine & chocolate sampling, hors d’oeuvres, a gift bag and the chance to win door prizes.

Facebook Group: http://www.facebook.com/group.php?gid=24694800824

For more information visit the website www.fastlaneevents.ca

 Follow the link below to join the FastLane Facebook Group:
http://www.facebook.com/group.php?gid=24694800824

Create Buzz for Events in Toronto

Planning events in Toronto isn’t easy, type the words: Event Toronto into google and you are instantly bombarded with thousands of promotions and invitations. With the advent of Facebook just about anyone can arrange an invitation to an event. But how does one make their event stand out? How do you influence a crowd to attend and keep them coming back for more? You create buzz!

Last night young professionals from across the GTA gathered to learn valuable tips, simple tricks and advanced tactics for marketing their events in Toronto. Attendees heard from Deb Lewis, CEO of CityEvents and Rob Campbell, Prime Innovator of Smojoe about best practices used by professionals and a myriad of free social media resources to create buzz and build social capital at the same time.

The seminar covered a step-by-step process that guided participants on how they should market their events or fundraisers. Atendees learned how to ‘put it out there’ and develop a communications strategy and agenda to target and achieve event objectives. The experience came complete with a handy booklet titled “ How to Market an Event in Toronto” on which to notate revelations.

There are numerous ways to promote, market and get the word out for events. Here is a glimpse of what they learned:

To begin create a promotional tool kit with event descriptions, photos, event images, links, and other relevant information or visuals. You need to create excitement around your event, the more often people see and hear about it the more interested they become. This also increases the credibility of your event. Get your target market excited about your event so they rush to sign up or buy tickets.The basis of promoting and marketing events is mainly determined by the details you decide to share and disclose with the target market.

Things to think about:

Who is your potential audience?

What is the value of your event for the attendee?

How can you communicate this to your potential audience?

Details of your Event ?Event Information:

Who? What? When? Where?

Tips to Developing Content:

When creating compelling content, images, photos and event descriptions, think about the value of your event or the “hooks” that will compel people to attend. Attendees want to know their value for attending your event. This is more relevant when people are investing in a ticket. It is important to promote what will be included in the ticket price. Create a compelling Unique Selling Proposition. Ensure you inject excitement into your event descriptions, make it sound intriguing and exciting to your target market. Focus on your targets needs, wants and desires. ??When you are developing your event description or “event story” consider these hooks to entice your target market. Create a series of hooks you can utilize in multiple promotional channels. ??Why do people care about your event? ?What are their motivations? ?What’s a unique offer? ?Are their key celebrities attending?

These are some the basic strategies needed to be successful in the event marketing field.

Want to Know More ?

If you are looking for more information in this area you can purchase a more detailed booklet “How to Create Buzz around your event”

With some basic knowledge, innovation, creative thinking, and the right partnership, anybody and everybody can and will master the ins and outs to event marketing. The How to Market and Create Buzz for Events manual available online is a perfect guide and a definite help to anybody who is starting out in the event marketing field. Also to those who need a little guidance while promoting and implementing various marketing strategies for events. Determining an area for promoting your events and websites IS creating your own community feeling! For assistance in this area contact us at info@torontocityevents.ca

Why Choose the Allstream Centre for your Next Big Event?

The Allstream Centre is the latest conference facility to generate buzz and excitement in the city of Toronto.

Since its grand opening in October, the new 160,000 square foot Allstream Centre conveniently located inside Exhibition Place boasts itself as Canada’s newest and greenest convention center. Originally built in 1929 as an art deco phoenix known as the Automotive Building, this spectacular conference center is a reincarnation of its previous edifice after 18 months and $44 million dollars of renovation.

With the remains of the art deco from its previous structure, its sprawling limestone fortresses has reborn the facility into a classy convention centre that has established itself as an attractive spot for special events. What makes this center a hugely popular location for attendees is that it boasts the largest ballroom in the entire city (43,900 square foot), which allows up to 3,000 guests to be comfortably seated. Its 20 meeting rooms can also change into multiple configurations and comfortably accommodate any sized meeting from 50 to 750 people.

Adjacent to the Direct Energy Centre, both buildings together can offer over one million square feet of space if Toronto event planners require more meeting space. The Allstream Centre by itself also possesses a waterfront view and lays claim to being the first and only conference facility in Canada built to LEED’s environmental silver rating standards. Its environmental features include a white reflective roof, low VOC paints and carpets, and a rainwater system to eliminate city-water to flush toilets. Technology wise, the location uses state of the art LCD touch pads in every conference room, CO and CO2 sensors to regulate air circulation, and iPod docking stations in every conference room.

Above all, the new Allstream Centre now places Toronto in the same class as Chicago and Las Vegas in terms of convention spaces. Not only does this make it a true world class city, but it also sets new standards for others to follow suit.

Making an Event Memorable

When planning a memorable event, I often  go back to basics. Events have the same considerations whether it is for 10 people or 10,000 people, whether the purpose is celebrating a 5-year-old’s birthday or a 100-year anniversary of a multinational company. After the basics of who, what, where, and when, it’s the theme and extras that make events memorable for years to come.

Location, Location, Location. Ensure that the venue fits your target and budget. Whether the event is indoors or outdoors ensure the venue fits your needs. Consider using new or unique environments that set the mood and that will attract and entertain your audience. Offering your guests a unique location or new experience can be the first step in creating a memory.

Create a memorable theme or mood to the event. This helps tie in the invitation, food, décor, giveaways, costumes and other elements. For the biggest impression, integrate the theme before, during, and after the event.

Establish the right atmosphere by selecting the right entertainment, activities and décor that are unique and spark fun and excitement and add to the ambiance of the venue. Don’t skimp on necessary party rentals or your event might be unfavourably memorable.  Entertainment can be key at attracting your audience to an event and keeping them there.

For additional information on CityEvents event planning and promotion services, check out www.torontocityevents.ca