How to market your event and create buzz with Linkedin

If you have been following our series of how to market and create the buzz on social media, here is our new video!

This time we are telling you how to promote your event through Linkedin: a professional social network, where you can connect with companies and other professionals. Linkedin is one of the most popular social media counting more users than Twitter, Pinterest and Instagram. Despite its popularity, Linkedin is often forgotten by marketers which makes it the best platform to promote your event without too much competition. We don’t recommend LinkedIn for your next music festival but it could be a perfect place to get the word out for your next networking event or conference.

Here are some highlights of the video:

 

• Keep your profile and company page updated: A properly optimized profile or page will increase your search visibility, so you have to make sure to use relevant keywords in your description, use descriptive wording in your job title and company name, Complete all fields in your profile and company page and to include links to your website and blog in your profile, description and posts.

• Join groups: Groups are the best way promote your event. This is a good way to select a specific audience and to promote your event to the right target. You can find groups very easily by using the search tool. You can also create your own group which will help you to connect with attendees before and after the event, to provide a central place for them to ask questions and facilitate discussion around the event topics.

• Send invitation and messages: You can’t be shy when promoting an event, so you should be familiar with contacting people directly. Using the Advanced People Search, you can filter the results by how you’re connected as well as by keyword, industry, and location.You can send invitations to your event using the Advanced People Search function to find people that would benefit by attending your event, media contacts that may be interested in covering the event for their outlet or potential event sponsors. You can also send direct messages to your contacts or members of groups you are part of.

Watch our video below for more complete information and tips

Thank you for watching, and don’t forget to like this video, share it and subscribe to CityEvents to gain valuable knowledge about planning your future events.

How to market your event and create the buzz with Youtube

If you have been following our series of how to market and create the buzz on social media, here is our new video!

This time we are telling you how to promote your event through Youtube: the number 1 video-sharing website used by millions of users. Youtube is a great tool to promote your events as it is free, easy to use and can increase your exposure on the web. The more popular your videos are, the more visibility you will get. In this video, we are explaining you how to use Youtube and how to create an interesting, as well as tips on how to create the buzz and to promote your event efficiently.

 

Here are some highlights of the video:

 

• Use a catchy title and focus on the description: before posting your video, make sure to use a title that will drag the attention of your viewers, but also a good description of the content of your video. Keywords are everything on youtube as they will help you be more findable. Make sure to use specific keywords on the description and to use any other related keywords in the tags field.

 

• Create good videos: Creating a good content is essential to create the buzz and attract more viewers. Make sure you are prepared for the filming of your video by choosing a specific location, having a script ready to structure your video.

 

• Create the buzz: many companies use Youtube to promote their company, so it is essential to stand out from the crowd. Creating an original content will help you create the buzz and attract viewers. Also, it is essential to increase your brand awareness so add your logo and colours to your videos so people will recognize you more easily.

In order to create the buzz, make sure to make your audience the star of your video. You can interview the attendees of your event or create a vlog to show the organization of the event.

 

Watch our video below for more complete information and tips

 

 

Thank you for watching, and don’t forget to like this video, share it and subscribe to CityEvents to gain valuable knowledge about planning your future events.

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