How To Market Your Event And Create Buzz With Twitter

February 22, 2017 by  
Filed under Ask Deb, CitySocial, Event tips, Ontario, Toronto, Uncategorized

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If you have been following our series of how to market and create the buzz on social media, here is our new video!

This marketing video outlines how to prepare effective techniques to market your events on Twitter.  Because posts on twitter are only 140 characters, your tweets have to be creative and engaging. It’s better to tweet something short and eye catching and include a link that people can click for more information.

Top Tips On Twitter:  

 

  • Text/Quick Stories/ Bytes: Different people are interested in different things, write tweets about all aspects of the event and don’t forget to mention sponsors, ambassadors. One text byte explains charity or the cause or explains official message, while another is all about the talent, celebrities or DJ, and another could perhaps showcase the venue or the food, or signature drinks etc.
  • Photos and Videos: Photos show up well on twitter, so similar to facebook, tweet and post photos so followers can get a visual of the event. You can also create promotional videos about your event to post on various sites online.  This can be done using a slideshow of photos related to your event, any related footage you have access to, link to music and add text with your main event details or can try Vine that is integrated into twitter recently.
  • Twitter contest: Setting up a twitter contest is a perfect way to increase your reach and have your followers engage or retweet.  The most common is a Retweet to win, another way is to ask ppl to mention a hashtag and account name (@Mention)  These can also be held onsite at the events to increase engagement by attendees.
  • Hashtags: Create an easy to remember, short relevant Hashtag. Ensure the hashtag  you create is on tickets, website, signs, email reminders, facebook event/posts and in your tweets. Hashtags will make it easier to find any tweet related to the event and can also be very useful if you have a social media wall during your event.

 

Watch our video below for more complete information and tips on how to market your event and create the buzz on social media.

Thank you for watching, and don’t forget to like this video, share it and subscribe to CityEvents to gain valuable knowledge about planning your future events.

If you liked this video you may also like our video on How to market your event on Instagram and Hootsuite.

How to market your event and create buzz with Snapchat

October 3, 2016 by  
Filed under Ask Deb, CitySocial, Event tips, Ontario, Toronto, Uncategorized

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If you have been following our series of how to market and create the buzz on social media, here is our new video!

This time we are telling you how to promote your event through Snapchat: a messaging mobile app where you can share exciting pictures, videos and daily life stories to others in a 10 second window. Snapchat sends pictures and videos that you will be able to see from 1 to 10 seconds before they disappear. This application is used by millions of young users which makes it the perfect place to market your event to this type of attendee.

Here are some highlights of the video:

  • Snapchat is easy to use. You only have to download the application on your phone and create your account.
  • Snapchat has its own terminology such as: snaps which are photos or videos, and stories which are series of snaps that you can send to your friends. You can personalize any of your snaps with filters, emojis or drawings.
  • Unlike other social media, Snapchat has a time constraint on the shared content, which means any snap you send will expire and will not be seen ever again. Stories are the best tool for your marketing campaign as the snaps can be seen during 24h. The extended view time opens the door to all kinds of creative marketing campaigns. For example, you can create a series of videos and images showing the progress of the preparation for your event or the teams working on certain aspects of the event.
  • Snapchat is an exciting application as it allows you to be very creative and to stand out from other companies. There are different ways you can market your event and create buzz such are creating offers & promotions, teasers like a behind the scenes of your event, giveaways and storytelling.

Watch our video below for more complete information and tips

 

Thank you for watching, and don’t forget to like this video, share it and subscribe to CityEvents to gain valuable knowledge about planning your future events.

How to market your event and create the buzz with Youtube

June 27, 2016 by  
Filed under Ask Deb, CitySocial, Event tips, Ontario, Toronto, Uncategorized

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If you have been following our series of how to market and create the buzz on social media, here is our new video!

This time we are telling you how to promote your event through Youtube: the number 1 video-sharing website used by millions of users. Youtube is a great tool to promote your events as it is free, easy to use and can increase your exposure on the web. The more popular your videos are, the more visibility you will get. In this video, we are explaining you how to use Youtube and how to create an interesting, as well as tips on how to create the buzz and to promote your event efficiently.

 

Here are some highlights of the video:

 

  • Use a catchy title and focus on the description: before posting your video, make sure to use a title that will drag the attention of your viewers, but also a good description of the content of your video. Keywords are everything on youtube as they will help you be more findable. Make sure to use specific keywords on the description and to use any other related keywords in the tags field.

 

  • Create good videos: Creating a good content is essential to create the buzz and attract more viewers. Make sure you are prepared for the filming of your video by choosing a specific location, having a script ready to structure your video.

 

  • Create the buzz: many companies use Youtube to promote their company, so it is essential to stand out from the crowd. Creating an original content will help you create the buzz and attract viewers. Also, it is essential to increase your brand awareness so add your logo and colours to your videos so people will recognize you more easily.

In order to create the buzz, make sure to make your audience the star of your video. You can interview the attendees of your event or create a vlog to show the organization of the event.

 

Watch our video below for more complete information and tips

 

 

Thank you for watching, and don’t forget to like this video, share it and subscribe to CityEvents to gain valuable knowledge about planning your future events.

Donate & Learn Online Marketing Expo

June 2, 2014 by  
Filed under Past Events

Green Lotus Presents The Donate & Learn Online Marketing Expo

 

On the 10th of June, Green Lotus was hosting the Donate & Learn Marketing Expo from 5:00 to 8:30 pm. at Ryerson University.  The event was an opportunity to unite with 600 of Toronto’s best entrepreneurs, business owners and online marketing expert to gain innovative search engine and social media marketing programs for your business!

The CityEvents team attended the Facebook workshop animated by Brian McNeil-Smith from EasyPromos. For an hour we discussed contests and promotions on facebook and how we could manage them with a low budget. When you are a small business, he advised to create a contest over a longer time frame. Regarding Brian McNeil-Smith, “Strategy is only limited to imagination”.

At 7pm, the main event began with a presentation from Procter and Gamble, LinkedIn and Green Lotus. What matters the most when you are a brand is to tell your brand a story and have a BIG Idea. What is a BIG idea? For Maria Shibaeva, Sr. Assistant Brand Manager at Procter and Gamble it has to be true in your business and also should be :

– disruptive to the market

– heart and mind opening

– immediately understood

– recognizable

– easy to execute

Here is an example : https://www.youtube.com/watch?v=2V-20Qe4M8Y

This year, Green Lotus worked with Enactus Ryerson and Project Pathways.

For more information visit: http://greenlotus.ca

 

YWCA Donate & Learn Workshop – Search & Social Marketing

May 10, 2013 by  
Filed under Past Events, Toronto, Uncategorized

Supported a great cause and learned from ABC News, Google Canada and Green Lotus search engine and social media marketing experts. Speakers provided industry best practices to better manage your online marketing strategy, improve brand awareness and your bottom line.

Where: YWCA Toronto Headquarters, 87 Elm St. Toronto (Bay & Dundas)

Admission: FREE with a donation to the YWCA Toronto Girls’ Centre

Whether just starting to plan an online marketing strategy or deep into implementation; the Donate & Learn Workshop provided the knowledge, strategies and networking opportunities needed to improve online marketing results,&take your businesses to the next level!

For more information contact:

YWCA Donate & Learn – Search and Social Media Workshop

Facebook: https://www.facebook.com/YWCA.TO

Twitter: @YWCAToronto

Sponsored by: Go Daddy, Toronto Star’s NewInHomes.com, Epic Cruises and Big3 Video Agency

100% of donations went to the YWCA Girl’s Centre – a judgment free and supportive environment for young women to start building their futures. The YWCA Girls’ Center members are media savvy, fearless future leaders. Supporting members of the Girls’Center becoming exactly who they’d like to be!

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