Create Buzz for Events in Toronto
February 3, 2010 by Lisa
Filed under Other, Uncategorized
Planning events in Toronto isn’t easy, type the words: Event Toronto into google and you are instantly bombarded with thousands of promotions and invitations. With the advent of Facebook just about anyone can arrange an invitation to an event. But how does one make their event stand out? How do you influence a crowd to attend and keep them coming back for more? You create buzz!
Last night young professionals from across the GTA gathered to learn valuable tips, simple tricks and advanced tactics for marketing their events in Toronto. Attendees heard from Deb Lewis, CEO of CityEvents and Rob Campbell, Prime Innovator of Smojoe about best practices used by professionals and a myriad of free social media resources to create buzz and build social capital at the same time.
The seminar covered a step-by-step process that guided participants on how they should market their events or fundraisers. Atendees learned how to ‘put it out there’ and develop a communications strategy and agenda to target and achieve event objectives. The experience came complete with a handy booklet titled “ How to Market an Event in Toronto” on which to notate revelations.
There are numerous ways to promote, market and get the word out for events. Here is a glimpse of what they learned:
To begin create a promotional tool kit with event descriptions, photos, event images, links, and other relevant information or visuals. You need to create excitement around your event, the more often people see and hear about it the more interested they become. This also increases the credibility of your event. Get your target market excited about your event so they rush to sign up or buy tickets.The basis of promoting and marketing events is mainly determined by the details you decide to share and disclose with the target market.
Things to think about:
Who is your potential audience?
What is the value of your event for the attendee?
How can you communicate this to your potential audience?
Details of your Event ?Event Information:
Who? What? When? Where?
Tips to Developing Content:
When creating compelling content, images, photos and event descriptions, think about the value of your event or the “hooks” that will compel people to attend. Attendees want to know their value for attending your event. This is more relevant when people are investing in a ticket. It is important to promote what will be included in the ticket price. Create a compelling Unique Selling Proposition. Ensure you inject excitement into your event descriptions, make it sound intriguing and exciting to your target market. Focus on your targets needs, wants and desires. ??When you are developing your event description or “event story” consider these hooks to entice your target market. Create a series of hooks you can utilize in multiple promotional channels. ??Why do people care about your event? ?What are their motivations? ?What’s a unique offer? ?Are their key celebrities attending?
These are some the basic strategies needed to be successful in the event marketing field.
Want to Know More ?
If you are looking for more information in this area you can purchase a more detailed booklet “How to Create Buzz around your event”
With some basic knowledge, innovation, creative thinking, and the right partnership, anybody and everybody can and will master the ins and outs to event marketing. The How to Market and Create Buzz for Events manual available online is a perfect guide and a definite help to anybody who is starting out in the event marketing field. Also to those who need a little guidance while promoting and implementing various marketing strategies for events. Determining an area for promoting your events and websites IS creating your own community feeling! For assistance in this area contact us at info@torontocityevents.ca
Build Social Capital with Smojoe
December 3, 2009 by CityEvents
Filed under Past Events, Uncategorized
Bring your laptop and blog with Smojoe! Learn by doing as Rob Campbell demonstrates exactly how to build ‘Story Funnels to Buckstops’ and works through the little known principles of article replication, blogvertising and discussion forum marketing.
Story Funnels to Buckstops is the methodology Rob uses to put clients on the first page of Google search, diminish negative press, and generally increase his clients ‘findability’.
Online Marketing 101 – The Business of Blogging
Learn from local bloggers how they’ve used their blogs to create a community and hype.
You will discover:
- What is Google Page Rank? and how to grow Page Rank quick
- The essential blog widgets Twitter, Flickr, StumbleUpon etc
- How to optimize use YouTube videos to win Google search
- The value of keywords to findability and how to win keywords.
- How to monitor readership and increase conversion (to sales).
Moderating the discussion is Rob Campbell from SMOjoe social media, who will get specific about the fundamentals of online marketing.
Date: Wedensday, January 20, 2010, 6:00 p.m. to 9:00 p.m.
Where: Centre of Social Innovation,
Centre for Social Innovation
215 Spadina Avenue, Suite 120
Canada
For tickets go to: http://secure.gettickets.ca/?event=15653
Cost: $40
Hosted by SMOjoe, http://www.smojoe.com & CityEvents http://www.torontocityevents.ca
CityEvents Facebook Group: http://www.facebook.com/home.php#/group.php?gid=6398071126&ref=ts
Smojoe
Smojoe crafts interesting content around client goods and services. The firm provides cost effective ‘white hat’ marketing solutions for small to mid size business looking to increase their website’s social relevance and boost online traffic and conversion; Smojoe signature social media marketing practices build rich media backlinks for greater keyword penetration and increased Google PageRank.
After three years of steady innovation at LifeCapture Interactive, Rob developed some brand new techniques and pioneered new platforms for branded content.
In 2007 Rob Campbell created effective rich media article marketing campaigns, web 2.0 blog link systems and discussion forum marketing mechanisms to increase the ’social value’ of eighteen different Alliance Films movie trailers as Lead Social Media Marketer / Content Producer.
In 2008, Rob Campbell started Smojoe to offer these three types of social media to the rest of the world. Our article marketing is hero driven, our blogs offer unique perspectives and Smojoe discussion forum marketing always shares pictures with keyword targeted links. These three types of media combine into powerful ’story funnels’ that tempt humans and satisfy robots.
Spring 2009 Smojoe started Lenzr.com which is by far the most powerful engine in the shop.
Testimonial:
“I am pleased to be able to respond to this request for a testimonial for Rob Campbell. There are few people who are able to stand in front of room of 40 post graduate level students and riff a stream of consciousness about social media search engine optimization. With the guide that he authored as the boiler plate, Rob was able to stir our group, including me, to a new level of understanding of our search driven world.
His mix of technical experience and lack of pretense establishes a torrid momentum.
It is clear after seeing him present that while others are still testing theories, Rob has mastered SMO. Feel free to call me at anytime for further feedback. Michael Cayley, Principal, Social Capital Practice http://www.socialcapitalvalueadd.com
“How to Market and Create Buzz for Events in Toronto”
December 2, 2009 by CityEvents
Filed under Past Events
Featuring…
Deb Lewis, Chief Experience Officer, CityEvents, www.torontocityevents.ca
Rob Campbell, Prime Innovator at Smojoe, www.smojoe.com/blog
Here’s a chance to learn valuable tips, simple tricks and advanced tactics for marketing your events in Toronto. Hear from Deb Lewis about best practices used by professionals and learn from Rob Campbell about how to use a myriad of free social media resources to create buzz and build social capital at the same time.
The seminar will cover a step-by-step process and guide participants on how they should market their events or fundraisers. The experience comes complete with a handy booklet on which to notate revelations. Participants will learn how to ‘put it out there’ and develop a communications strategy and agenda to target and achieve event objectives. With some basic knowledge, innovation, creative thinking, and the right partnerships, everybody can master event marketing.
You will learn:
- Developing your target market
- How to develop your marketing plan
- How to create your write up and promotions to match your target demographic
- Insights into a variety of different marketing tools (advertisements, public relations, viral campaigns, direct marketing, online, networking, and ‘new social’ media mechanisms beyond Facebook and Twitter)
- How to create buzz around your event (Will discuss local success stories and why they worked. Rob will discuss Miss Teen Canada World campaign)
- How to build social relevance on the web and increase your social media presence – a prerequisite discussion that precedes some of these other points
- Participants will be supplied with a hands on booklet “How to Create Buzz for Your Event” (sold online for $20) which includes a list of over 50 local resources (websites) where you can promote your event
February 2, 2010
6:00pm – 8:30pm
The Spoke Club, 600 King St W
$35 in advance, 2 for $60, $40 at the door
For tickets visit, http://secure.gettickets.ca/?event=15653
Great Thinkers Series: Ideas for Young Professionals
July 14, 2009 by CityEvents
Filed under Past Events
Banking on Brand
How Sports, Arts And Culture Make Scotiabank Stand out
The Toronto Board of Trade invited listeners to learn and take part in thought-provoking discussions at the brand new event series, filled with great ideas and inspiring stories that impacted many young professionals.
John Doig, Head of Marketing for Scotiabank, spoke on how Scotiabank’s marketing efforts are helping to position the bank as a stand-out in today’s crowded marketplace.
Date: Tuesday, August 18, 2009
Time: 6:00 P.M. – 8:00 P.M.
Location: IVEY ING Leadership Centre, Exchange Tower, 130 King Street West
Visit bot.com/events or call 416.862.4500
Rapport Communications and Design
July 13, 2009 by CityEvents
Filed under Past Events
High Impact Marketing: Doing More with Less
When your company is in growth mode, having the right marketing materials is essential. However, the natural reaction in this economy is to tighten the reigns on spending and to try to do more with less. While you cannot afford to neglect your marketing materials, you can do more with less using connection, clarity and consistency. Our marketing map will help you evaluate your offering and your impact. Determine how to make sure your tools work better together and lead prospects in the right direction.
In this session you will learn:
- How to make the right marketing moves at the right time
- How to maximize the impact of each marketing piece
- How to avoid the dreaded ’spaghetti marketing’
- How to make your budget work for, not against“ you
BYOBM- Bring Your Own Branding Materials!
At this workshop, we will be reviewing selected ‘marketing maps’ to determine what changes will make the biggest impact over the next year.
Brought to you by: Rapport Communications & Design Inc. A full-service marketing and design firm that has been serving business to business clients since early 2002.
Your host will be:
Faith Seekings, President and Creative Director of Rapport Communications & Design Inc.
Before setting up her hive at Rapport, Faith buzzed about Toronto demonstrating exceptional skill at design and a natural flair for marketing and business. In 2002 Faith discovered a surprising joy in business when she set out as an independent and has built the firm steadily since. As Creative Director (and Queen Bee) she is able to apply her natural gifts of rapport and insight, placing her watchful eye on every creative item produced. Faith is also causing a general buzz in Toronto’s business and marketing community as an expert in her field and is swami to a growing network of wunderkind.
Date: Thursday, July 23, 2009
Time: Lunch and networking: Noon — 12:30 pm
Seminar: 12:30 pm — 2 pm.
Location:
National Yacht Club
1 Stadium Road.
Toronto ON
M5V 3H4
Map
Cost: $50 including lunch.
Seating is limited!
Register by July 20th, 2009 by calling Denise at 416.368.8956 ext. 21 or through PayPal.