How to market your event and create buzz with Snapchat

October 3, 2016 by  
Filed under Ask Deb, CitySocial, Event tips, Ontario, Toronto, Uncategorized

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If you have been following our series of how to market and create the buzz on social media, here is our new video!

This time we are telling you how to promote your event through Snapchat: a messaging mobile app where you can share exciting pictures, videos and daily life stories to others in a 10 second window. Snapchat sends pictures and videos that you will be able to see from 1 to 10 seconds before they disappear. This application is used by millions of young users which makes it the perfect place to market your event to this type of attendee.

Here are some highlights of the video:

  • Snapchat is easy to use. You only have to download the application on your phone and create your account.
  • Snapchat has its own terminology such as: snaps which are photos or videos, and stories which are series of snaps that you can send to your friends. You can personalize any of your snaps with filters, emojis or drawings.
  • Unlike other social media, Snapchat has a time constraint on the shared content, which means any snap you send will expire and will not be seen ever again. Stories are the best tool for your marketing campaign as the snaps can be seen during 24h. The extended view time opens the door to all kinds of creative marketing campaigns. For example, you can create a series of videos and images showing the progress of the preparation for your event or the teams working on certain aspects of the event.
  • Snapchat is an exciting application as it allows you to be very creative and to stand out from other companies. There are different ways you can market your event and create buzz such are creating offers & promotions, teasers like a behind the scenes of your event, giveaways and storytelling.

Watch our video below for more complete information and tips

 

Thank you for watching, and don’t forget to like this video, share it and subscribe to CityEvents to gain valuable knowledge about planning your future events.