A Grown Up March Break

March 7, 2012 by  
Filed under Event Venues, Past Events, Toronto

Man Flying Kite

Remember how much fun you used to have on March break; recreate that feeling with exciting events around the city.

Comicon returns this March 10th and 11th at the Metro Convention Centre. Comicon is a chance to indulge in all things science fiction, anime, and horror. /www.comicontoronto.com

Enjoy the sumptuous offerings of Toronto’s Wine and Cheese show from March 16-18 at the International Centre, 6900 Airport Road Mississauga. www.towineandcheese.com

Fashion is a lot of things including exciting so partake in the excitement with some of this cities great creative talents at Toronto Fashion Week from March 12-16 at David Pecaut Square. www.worldmastercardfashionweek.com

For the cinephile there is the Toronto Irish Film Festival at the Bell Lightbox on March 9th and 10th. Watch great films like the Dreaming of the Quiet Man and Sensation among others. www.tirff.com

Or participate in the many St. Patrick’s Day events happening around the city from St. Party’s Day at the St. Lawrence Market to volunteering for St. Patrick’s Day Run and 5k Walk.

Still have fun this March break, with these exciting events around the city.

Small Business Forum 2011

On Tuesday, October 18th, entrepreneurs and small business owner’s gathered to seek insights from veteran entrepreneurs, investors, marketers and social media experts at the Metro Toronto Convention Centre. This opportunity gave young entrepreneurs an insight about business and uncovered new opportunities with the help of knowledgeable speakers.

Attending Enterprise Toronto seminar helped young business men and women try out new technology; share thoughts in a social media feed, and watch software-as-a-service and mobile application demonstrations.

We have participated in the social media stream, ScribbleLive, of the Small Business Forum 2011, by tweeting and using Facebook. The social media stream of the people present were shown on a big screen in the digital zone.

Some interesting seminars were about ‘How Youtube & Other Social Media Grew My Business’, ‘Intellectual Property’ and ‘Cloud Computing’. In my opinion, the most interesting was about ‘Engagement Marketing’. This seminar was presented by Lisa Kember of Constant Contact.

These were the main interesting points she had to share;

The Days of Mad Men are over. A company cannot invent its own brand anymore. The brand of a company is not defined by the company itself, but by the consumer. Every day an average Canadian will be faced with 30.000 ads every day.

These are three important ways of branding, sorted by impact.

1) Word of mouth is still the best tool of communication
2) Search engine processing
3) Advertising

An important fact is that ‘people trust people they don’t know talking about a company more than advertisement of the particular company.’ An example of this is sites such as Tripadvisor.com or other websites of reviews.

Great relationships grows business.

Three facts about conversational marketing (engagement marketing)

1) You have limited control over your brand.
2) You must provide a great customer experience for survival.

”He profits most, who serves best”

3)  Relationship matter. You must first earn permission to engage. When permission earned, the likelihood to buy or recommend increases greatly.

In order for engagement to succeed you will need to use both mail and social media to succeed.

In short: engagement is key.

For more information about the event go to: www.enterprisetoronto.com



Fan Expo: The world of fantasy

September 7, 2011 by  
Filed under Ask Deb, Ontario, Past Events, Toronto, Uncategorized

The heart of Toronto made room for one of the largest events of its kind in the world. The 17th edition of the Fan Expo. This incredible event took place from August 25th until August 28th in the Metro Toronto Convention Center. With 700 exhibits on over 400,000 square feet it was believed to attract more than 75.000 fans.

Even on my way to the event, the streets were full of people dressed into their favourite character. It made people turn their heads.

The event is paradise for the lovers of Anime, Comic, Sci Fi, Horror and Gaming. With celebrity guests, autograph signings, Q&A sessions, seminars and workshops, one could not take the time to stand still. Add up to this the countless comics, books, toys, trading cards, posters and more and you have one incredibly successful event. The event was surprisingly not only for the obvious. Many parents also came with their children for a fun day off.

3D flatscreen tv’s hooked up on Xbox360 and Playstation 3 were immensely popular. Music and (fashion) shows were provided by horror punk bands, fashion brands from Japan and an army of Star Wars fighters. And the celebrity guests keep on getting better.

The most recognizable celebrities of this year were:

Sam Trammell – Sam Merlotte – True Blood
Tom Felton: Draco Malfoy – Harry Potter
Robert Englund – A Nightmare on Elmstreet, V, Supernatural, Babylon 5
Hayden Panettiere: Claire Bennet – Heroes
William Shatner: Captain James T. Kirk – Star Trek
Kevin Sorbo: Hercules – Hercules: The Legendary Journey
Eliza Dushku: Echo, Faith – DollHouse, Buffy the Vampire Slayer
Michael Shanks – Dr. Daniel Jackson – Stargate SG-1
Malcolm McDowell – Dr. Tolian Soran – Star Trek: Generations
Nichelle Nichols – Uhura – Star Trek
Marina Sirtis – Deanne Troi – Star Trek: The Next Generation
Ethan Phillips – Neelix – Star Trek: Voyager

A wide selection of devoted fans and countless of things to do made this a memorable day for all.

For more information go to: www.fanexpocanada.com
For more pictures go to: http://www.flickr.com/photos/cityeventstoronto