Create Buzz for Events in Toronto

Planning events in Toronto isn’t easy, type the words: Event Toronto into google and you are instantly bombarded with thousands of promotions and invitations. With the advent of Facebook just about anyone can arrange an invitation to an event. But how does one make their event stand out? How do you influence a crowd to attend and keep them coming back for more? You create buzz!

Last night young professionals from across the GTA gathered to learn valuable tips, simple tricks and advanced tactics for marketing their events in Toronto. Attendees heard from Deb Lewis, CEO of CityEvents and Rob Campbell, Prime Innovator of Smojoe about best practices used by professionals and a myriad of free social media resources to create buzz and build social capital at the same time.

The seminar covered a step-by-step process that guided participants on how they should market their events or fundraisers. Atendees learned how to ‘put it out there’ and develop a communications strategy and agenda to target and achieve event objectives. The experience came complete with a handy booklet titled “ How to Market an Event in Toronto” on which to notate revelations.

There are numerous ways to promote, market and get the word out for events. Here is a glimpse of what they learned:

To begin create a promotional tool kit with event descriptions, photos, event images, links, and other relevant information or visuals. You need to create excitement around your event, the more often people see and hear about it the more interested they become. This also increases the credibility of your event. Get your target market excited about your event so they rush to sign up or buy tickets.The basis of promoting and marketing events is mainly determined by the details you decide to share and disclose with the target market.

Things to think about:

Who is your potential audience?

What is the value of your event for the attendee?

How can you communicate this to your potential audience?

Details of your Event ?Event Information:

Who? What? When? Where?

Tips to Developing Content:

When creating compelling content, images, photos and event descriptions, think about the value of your event or the “hooks” that will compel people to attend. Attendees want to know their value for attending your event. This is more relevant when people are investing in a ticket. It is important to promote what will be included in the ticket price. Create a compelling Unique Selling Proposition. Ensure you inject excitement into your event descriptions, make it sound intriguing and exciting to your target market. Focus on your targets needs, wants and desires. ??When you are developing your event description or “event story” consider these hooks to entice your target market. Create a series of hooks you can utilize in multiple promotional channels. ??Why do people care about your event? ?What are their motivations? ?What’s a unique offer? ?Are their key celebrities attending?

These are some the basic strategies needed to be successful in the event marketing field.

Want to Know More ?

If you are looking for more information in this area you can purchase a more detailed booklet “How to Create Buzz around your event”

With some basic knowledge, innovation, creative thinking, and the right partnership, anybody and everybody can and will master the ins and outs to event marketing. The How to Market and Create Buzz for Events manual available online is a perfect guide and a definite help to anybody who is starting out in the event marketing field. Also to those who need a little guidance while promoting and implementing various marketing strategies for events. Determining an area for promoting your events and websites IS creating your own community feeling! For assistance in this area contact us at info@torontocityevents.ca

Campaign for Haiti A Success

 

A big THANK YOU goes out to all of those who came out on January 21, 2010 to support Campaign For Haiti.

With your help Trustee Rob Davis and Deb Lewis were able to raise over $2,200.00 for the Red Cross Disaster Relief for Haiti fund. This amount will be matched by the Canadian Federal Government, bringing the total raised to $4, 400.00.

A special thanks to all the candidates who joined us to make this night possible: George Smitherman, Sarah Thomson, Rocco Rossi, Rocco Achampong, Joseph Pampena, Mark State and Giorgio Mammolit, among others. Also thanks to City Councillor Adam Giambrone.

 

For more information on the event please visit:

http://deblewis.ca/debblog/?p=525

View the Campaign for Haiti pictures or Donate Now.

Ultra will continue their Retro Thursday’s this week January 28, 2010. Where music, drinks and food goes into retro pricing. This week come out and enjoy a live band in the lounge.

FastLane: Makeover Your Business

Re-energize your look and your business network with FastLane: Makeover Your Business. February’s theme is “Beauty”. Join us at Dermologica and enjoy a complimentary Skin Mapping session and a complete Dermologica skin sample kit that will include, cleanser, toner and moisturizer -which will help rid you of that winter skin and give you a healthy glow! First impressions are crucial in business, FastLane: Makeover Your Business will provide you with the knowledge and tools you need to look your best while you meet great contacts!

FastLane is a themed networking event that enables participants to take advantage of great food, conversations, and opportunities to connect with other young professionals in various industries.  FastLane creates an environment to meet new people, trade tips and make contacts in a variety of industries. Join us at our February FastLane event to explore the many outlets that can assist in achieving your career, social and lifestyle goals.

Join FastLane on February 23, 2010 and experience a makeover for your body and business.

This months FastLane will also feature two Speed Networking sessions – a service that was introduced to Toronto by FastLane. Much like speed dating, participants will have seven minutes to begin a business relationship creating an opportunity to leverage each others’ success.

FastLane Networking Theme: Makeover Your Business

Cost: $25 in Advance, or $35 at the door. Please contact us for group rates.

Date: February 23rd, 2010

Time: 6:00 p.m. – 9:30 p.m.

Location: 720 King Street West, suite 300

For Tickets Visit : https://secure.gettickets.ca/?event=15618

Remember to purchase your tickets soon, as space is limited.

*Your ticket includes a complementary beverage, hors d’oeuvres and a gift bag valued at over $50.00

Hosted By : CityEvents and Gatherings Event Planning

Join our FastLane Facebook Group and check out the Event Listing!

Enter at http://www.thecheapgirl.com/2010/02/15/fast-lane-events-toronto-networking-event-contest/

For your chance to win 2 Tickets to FastLane

Here are some photos of the event: http://www.flickr.com/photos/cityeventstoronto/sets/72157623132571911/

Retro Thursday’s @ Ultra – Campaign For Haiti

This is an open invitation for city councillors, political operatives, and candidates running in the 2010 municipal election to suspend the campaign for one night and instead “Campaign for Haiti”

This will be an opportunity for all candidates, left, right, and centre, to get together in common cause to raise money for the Red Cross Disaster Relief for Haiti Fund. The federal government has pledged to match funds raised by the public.

Leverage your political capital and raise real capital to provide relief for the people of Haiti… There will be no speeches, no stumping, just compassion.

Hosted by Deb Lewis, CityEvents, and Rob Davis, (For Toronto City Council Ward http://www.facebook.com/#/group.php?gid=244889327560&ref=ts

For More information on the event click Here

UPDATE

Campaign for Haiti, which started out with the support of one councillor candidate Rob Davis, has grown exponentially in the past week. Mayoral candidates George Smitherman, Sarah Thomson, Rocco Rossi, Rocco Ashampong, Mark State and Giorgio Mammolit, along with Councillor John Parker have all pledged to put their personal campaigns on hold to instead campaign for the people of Haiti.

This is an opportunity for all candidates and supporters to get together in a common cause to raise money for the Red Cross Relief for Haiti Fund. It has been just over a week since the devastating quake struck Haiti, with the latest estimate offered by the European Union citing 200,000 people dead and 1.5 million people rendered homeless. Many earthquake victims are still dying due to the lack of medical attention, food and basic sanitary conditions. The Canadian Federal Government has pledged $50 Million to match all funds raised by the public, meaning every dollar Campaign for Haiti raises will be doubled. Leverage your political capital and raise real capital to provide relief for the people of Haiti…There will be no speeches, no stumping, just compassion.

Thursdays at Ultra for their Winter Wonderland
Thursday’s feature everything Retro. Come listen to music you know, enjoy meals such as a steak dinner for $19.
All drinks are retro pricing as well.
Check out Menu Below
$5 wine, beer and bar rail drinks

Here are some photos of the event: http://www.flickr.com/photos/cityeventstoronto/sets/72157623261477410/

Thursday Nights @ Ultra

Hidden behind their “ornate red doors” at Queen and Soho Ultra the new evolution of Ultra Supper Club- continues its celebrated reputation for dining, cocktails, socializing and stargazing. Enjoy specially priced retro classic cocktails and appetizers at Ultra’s Polyester Thursday’s. Enjoy appetizers starting at $1, 10 oz steak dinners for $19 and retro drink pricing. (5pm – 9pm) .

Click here for more information on Ultra!

Visit Ultra to enjoy  live music by Lady Kane on February 11th 2010.

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