The most effective way to market your business online? It was debated and answered at Search and Social Rank Symposium
Search and Social Rank Symposium made a huge splash in marketing at the Boiler House on April 16th !
Due to the public’s insatiable curiosity for more insight into the weird science at the intersection of social media marketing and search engine optimization, there was a third Search and Social Rank Symposium held at The Boiler House restaurant on Monday, April 16th, in the Distillery District of Toronto. Presentations and discussions illustrated the intricacies of social media marketing, while featuring expert guest speakers Rob Campbell, Alex Blom and Brad Gosse.
Search and Social Rank Symposium created the perfect opportunity to build valuable relationships with business professionals, while guests learned the necessary skills to market your business online like a pro!
The event featured presentations by leading industry professionals, followed by a question and answer session, and networking opportunities. Attendees learned the elements of good business storytelling, social media marketing, SEO and how to run a successful business online. Guests can now use the tools they learned to develop their professional edge from the presentations at Search and Social Rank Symposium!
Rob Campbell and Brad Gosse take two totally different approaches to online advertising, and disagree on storytelling structures, and how to use Google search in web marketing. Their presentations should stand in sharp contrast. Alex Blom, who speaks first, has always been a creative thinker with clever ideas about clouds and conversion metrics.
Search engine optimization
Social media marketing
Audience Penetration and Reach
Rob Campbell, Principal, Lenzr
Rob Campbell Principal at Lenzr Canada’s largest serial photo contest website. Prior to Lenzr Rob was a Social Marketer at LifeCapture Interactive and a writer and producer at Threshold Media Productions. As the Prime Innovator at Lenzr Corp, Rob Campbell is also the director of the Page One Program, which uses Lenzr photo contests and other attractions to build high quality ‘social capital’ closely aligned to client website’s value proposition.
Australian born Alex Blom is the CEO of SalesChoice a sales management company providing detailed analytics and minimizes data entry. Prior, Alex was CTO and Partner at Helix. His achievements include Helix and selling startup, co-organizing Freelance Camp TO and being awarded Young Citizen of the Year. Alex troubleshooted retail conglomerates, ran marketing / sales organizations, created music festivals and co-founded not for profits.
Brad Gosse is a consultant and Founder of Yourbrain Media Inc. Brad Gosse is an expert on such topics as search engine optimization (SEO), product creation and website monetization. Yourbrain Media Inc. is a Canadian online publishing and advertising company. Brad teaches comprehensive SEO courses that integrate social media and sales psychology. His specialties include social media, SEO, video branding, business development, personal branding, Internet marketing, software development and advertising. Brad started building websites for other people in 1996 and before creating his own sites with revenue models built in. Brad is the owner of several online and offline businesses along with commercial real estate.
Ticket included delicious food from the esteemed chefs at Archeo, with cash bar.
Where: Archeo Trattoria, 55 Mill Street, The Distillery
For more information visit:,www.jib.ca/searchandsocial
www.lenzr.com, www.jib.ca, www.torontocityevents.com, or like us on Facebook!
“simply divas” returns for it’s 7th successful year!
Millions of Canadians suffer from mental illnesses, it effects people’s day-to-day living, and can effect what and how they think, act and perceive things. We as Canadians must do everything we can to make sure we are supporting this wonderful cause in a fun and positive way. FAME (Family Association for Mental Illness Everywhere) is a community-based charitable organization which for over 20 years has proudly supported families and caregivers of those experiencing mental illness.
On Sunday, April 29th, The Family Association for Mental Health Everywhere (FAME) proudly announced that simply divas returned for its annual fundraising event! It was a showcase of outstanding musical entertainment and culinary delights, and this year would feature a tribute to the legendary diva herself, Tina Turner! Simply Divas is FAME’s leading fundraiser and with the continuous generous contributions from Canadians, it would continue to be.
simply divas took place at: The Great Hall, 1087 Queen St. W., Toronto
Date & Time: Sunday, April 29, 2012 from 1 PM – 5 PM
simply divas was a wonderful event. People enjoyed dances, eating and had fun!
Whose Wing is King?
Join this month the “Toronto’s Premiere Chicken Wing Festival” and help to crown the best wing.
At this event also you can savour all-you-can-eat of T.O’s best wings, over 600 lbs to be devoured! And enjoy a cold Steam Whistle while grooving to live music all night long.
Friday April 20th
6 – 11pm
Beverly Hall, 206 Beverly Street, Toronto
Get your $25 early bird tickets now, $30 after April 6th.
Join Dr. Michael Porter, competition and economic development strategy expert and Harvard Business School professor as he connects the current economic situation with opportunities for enhancing the Toronto Region’s global competitiveness.
Don’t miss this rare Toronto opportunity to hear Dr. Porter’s leading and thought provoking insights at lunch during the Toronto Region Economic Summit.
Date: Thursday, March 29, 2012
Time: 11:30 a.m. – 1:45 p.m.
Location: Events on the Park 1095 Leslie St.
Presented by KPMG
$95 for Toronto Board of Trade members ($115 for non-members).
Register at: bot.com/events
Wednesday March 21st, Toronto turned up their amps and grabbed their instruments to be a part of Canadian Music Week. The five-day event, running from Wednesday to Sunday is brought together all kinds of Torontonians. The weeklong festival of events hit genres for every music lover making the event a success. Over the few days there were many ways to be a part of the action. Here is a list of some of the main features of Canadian music week, and what makes it so popular.
Canadian Music Week designs their conferences to put you face-to-face with forward-thinkers who shape the entertainment industries – from sound recording, new media, and broadcast to live touring, film, and technology.
CMW Film Festival (http://www.cmw.net/festival/film-festival/)
Canadian Music Week Film Fest presents an eclectic mix of movie premieres, special screenings, retro rarities, and limited engagements. The festival spotlights some of the industry’s hottest new directors, composers, artists, actors and music supervisors.
Music Festival (http://canadianmusicfest.com/)
The Music Festival is stretched far and wide throughout the city in venues big and small. The festival will be featuring local talent, as well as artists from all over the world. The line up of artists is meant to promote the variety of music that is constantly available in Toronto.
Canadian Music Week also featured a comedy festival and this year the festival featured Steve-O from the notoriously known “Jackass” trilogy. So whether it was grabbing a cold beer and watching a concert, or being a part of the CMW Conference, there was plenty of music to go around to every Canadian interested. I know I enjoyed seeing Canada’s own The Sheepdogs perform live.
More details are available at http://www.cmw.net/