“Re-branding” the right way with Gair Maxwell

March 31, 2016 by  
Filed under CitySocial, Ontario, Past Events, Toronto, Uncategorized

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On Wednesday, March 30, Hogg, Shain & Scheck hosted another beneficial seminar apart of their Managing for Growth series; targeted to business owners and entrepreneurs with guest speaker Gair Maxwell at the Hilton Toronto/Markham Suites & Conference Centre. Gair’s seminar titled The Branding Highway was the boost needed to better or “re-brand” your business the right way. Technology is rapidly changing by generation and Gair makes it clear that it can’t just be word of mouth or a few campaigns to generate the proper traffic needed for your business.

“If it’s not on YouTube, it never happened!” – Gair Maxwell

“Marketing has changed the most in the past 6 months then it did in the past 6 years.” – Gair Maxwell

Gair provided us with the right marketing tools we need to succeed for our direct and potential clients. The Branding Highway is definitely worth hearing to kick-start your business.

Catch Hogg, Shain & Scheck’s next Managing for Growth seminar this June 14th with guest speaker Mike Richardson, providing all the agility skills needed to run a successful business.

SKETCH Toronto: A Creative Space for Your Next Event!

Where cultures and art collide; SKETCH Toronto offers a unique facility that has an event-geared floor which can accommodate large groups or intimate gatherings. Their 550 sq ft beautiful commercial kitchen is situated in the heart of our facility surrounded by 2500 sq ft of event space.


Photo provided by Sketch Toronto

Photo provided by Sketch Toronto

The flexible layout allows you to book what you need to provide your guest with the room they need to enjoy a day or evening event. In addition, SKETCH also offers the perfect set-up for a small opening, reception or workshop.

Events: Their unique space will be sure to create the atmosphere you need for your next event. Book their Project Studio and adjacent Commercial Kitchen for the perfect set-up or if your organization is up for staging a creative booking, animate their entire lower level to keep your guests engaged and entertained!

Studios: SKETCH has outfitted studios including a ceramics studio with a kiln, a commercial kitchen, a movement studio with springboard floor, an audio recording studio, a wet & dark room equipped for screen printing, and finally a project studio ready for anything and much more. SKETCH can facilitate the creative space you need.

Photo provided by Sketch Toronto

Photo provided by Sketch Toronto

Courtesy of: Sketch – Karri North


Ceramics Studio

Commercial Kitchen

Movement Studia w/ springboard floor

Audio Recording Studio

Wet & Darkroom

Standard Project Studio



220 guests


Contact: sketch

Address: 180 Shaw Street, Suite 201, Toronto, Ontario, M6J 2W5

Phone: (416) 516-1559

Email: info@sketch.ca

website: http://sketch.ca/

2016 Canadian Helen Keller Luncheon

The Canadian Helen Kellar Centre which provides Services for the Deaf-Blind Community hosted the Twelfth Annual Awards Luncheon. Sponsored by The Canadian Foundation for Physical Disabled Persons (CFPDP)  Their efforts to assist the hearing and visually impaired within the community were recognized and awarded this year in 2016 as the event honoured York University.


Guest speaker was Laura Dottori-Attanasio the Senior Executive V.P for CIBC. Laura is involved in many not-for-profit organizations and is passionate about bettering the lives of the disabled in the community.



12th Annual Awards Luncheon

April 12, 2016

11:45 am – Reception

12 noon – Lunch

Fairmont Royal York Hotel, Concert Hall

Honouring: York University


For More Info on This Event Visit:



For photos from last year:


The Addison Residence Knows How to Have a Good Time

The Addison Residence is a lounge like no other. With the energy of a bar, but the eye catching look of a lounge, The Addison offers a unique space, fit for an energetic gathering with you and your closest friends or clients.


After entering the main foyer, you are given the choice of three specialty rooms to start your night off right. The kitchen area, living room and rec room; each of them offering a unique club experience. The Kitchen area feature its main bar where you can indulge in specialty crafted drink of the season. If you’re feeling a little dancy and chatty, head over to the living room. This high energy room offers live music and a nice space to sit down and enjoy your friends company. The last room is the Rec room. Leave your adult mindset at the door, because this room is for the kids in all of us. Featuring foosball tables, TVs, and so much more, this is definitely the room to visit.


Decorated by Lisa Ho, one of Australia’s finest in modern decor, you are immediately captivated by the variating looks in each room. The Inspiration for this venue comes from retro homes in Beverly Hills. The vibe is created through the use of open space and dark wood retro furnishings. Palm leaf prints can be found all throughout the venue, really sealing the California vibes.


Check out the Addison Residence for your next event venue.


Venue details and operating hours are below:

- 4,500 square feet sq. ft.

- 500 person capacity

- 3 fully functional bars with 7 individual bar stations

- Modular furniture

- Customizable rooms separated by glass doors

- State of the art DJ booth, outfitted with complete audio setup

- Green Room

- Separate washrooms

- Full kitchen

- Valet parking available upon request

The Addisons Backyard

 Courtesy of Addison Residence

Patio (Opening Summer, 2016)

 -5,000 square feet

-400 person capacity

-2 fully functional bar with 4 individual bar stations

-Communal seating

-Audio system


 Hours: Wednesday to Friday, 5 pm-close, Saturday, 7 pm-close.

Contact: The Addisons Residence

Address: 456 Wellington St, Toronto, Ontario, M6J 2W5

Phone: 416.260.9393

website: http://www.theaddisonsto.com

Interac & Winterlicious – Keep your Banking… and Tastebuds in the Black

On Wednesday, March 16, Toronto dined in black with Interac’s exclusive Dinner in Black.  The dark soiree was held at BrainStation and Quantum Coffee in the heart of Toronto’s downtown core on King West.

The special all black menu was crafted and curated by one of Toronto’s coveted chef teams; Parts & Labour Catering.  Our Deb Lewis was thrilled to assist Vision Experiential Marketing in the logistical planning of the Dinner in Black sponsored by Interac and designed by Zulu.

This exclusive dining experience was an invite only event. Attendees of the event were selected at random from a pool of participant who paid with Interac during the 2016 Winterlicious season as well as a few of Toronto’s well known food bloggers.

Interac is the presenting sponsor of Winterlicious for its third consecutive year. Winterlicious offers unique, three course prix fixe lunch and dinner menus served at more than 200 of Toronto’s top restaurants. In the years since the program’s’ inception, participating restaurants have served 4.9 million meals during the promotion which have generated more than $215 million in economic activity for the local restaurant industry.


Guests kicked off their night with specialty crafted cocktails and canapés to fit the black dinner theme. Chantelle Gabino, a mixologist from Parts & Labour was onsight putting a dark twist on your favourite drinks. The cocktail featured was the El Diablo, a dark drink made from tequila and ginger beer topped off with a splash of crème de cassis and garnished with a lime a floral ensemble.


Following cocktail hour, guests enjoyed a five-course meal that was carefully selected to fit and compliment the Dinner in Black theme. Michael from Parts & Labour explained each course in full detail with a wine pairing for each item on the menu.


Some highlight courses of the night was the beet tartare and the devil’s food cake topped with a blackberry coulis. “They told me that it was beets I was eating, and was stunned,” said one of the guests, ”Absolutely amazing!”

As the night started to wind down guest left with a complimentary gift card to Quantum coffee and two exclusive Dinner in Black prints.

Interac, be in the black.


If you didn’t have a chance to take part in Winterlicious this year, be sure to check out Summerlicious from July 8 – 2, 2016.

For more information on Summerlicous, follow the link:  http://ow.ly/ZGiyi


For more information on Interac, BrainStation, Quantum, and Parts & Labour, please visit the sites below:





Venue Address:




M5A 1L7



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