Create Buzz for Events in Toronto
February 3, 2010 by Lisa
Filed under Other, Uncategorized
Planning events in Toronto isn’t easy, type the words: Event Toronto into google and you are instantly bombarded with thousands of promotions and invitations. With the advent of Facebook just about anyone can arrange an invitation to an event. But how does one make their event stand out? How do you influence a crowd to attend and keep them coming back for more? You create buzz!
Last night young professionals from across the GTA gathered to learn valuable tips, simple tricks and advanced tactics for marketing their events in Toronto. Attendees heard from Deb Lewis, CEO of CityEvents and Rob Campbell, Prime Innovator of Smojoe about best practices used by professionals and a myriad of free social media resources to create buzz and build social capital at the same time.
The seminar covered a step-by-step process that guided participants on how they should market their events or fundraisers. Atendees learned how to ‘put it out there’ and develop a communications strategy and agenda to target and achieve event objectives. The experience came complete with a handy booklet titled “ How to Market an Event in Toronto” on which to notate revelations.
There are numerous ways to promote, market and get the word out for events. Here is a glimpse of what they learned:
To begin create a promotional tool kit with event descriptions, photos, event images, links, and other relevant information or visuals. You need to create excitement around your event, the more often people see and hear about it the more interested they become. This also increases the credibility of your event. Get your target market excited about your event so they rush to sign up or buy tickets.The basis of promoting and marketing events is mainly determined by the details you decide to share and disclose with the target market.
Things to think about:
Who is your potential audience?
What is the value of your event for the attendee?
How can you communicate this to your potential audience?
Details of your Event ?Event Information:
Who? What? When? Where?
Tips to Developing Content:
When creating compelling content, images, photos and event descriptions, think about the value of your event or the “hooks” that will compel people to attend. Attendees want to know their value for attending your event. This is more relevant when people are investing in a ticket. It is important to promote what will be included in the ticket price. Create a compelling Unique Selling Proposition. Ensure you inject excitement into your event descriptions, make it sound intriguing and exciting to your target market. Focus on your targets needs, wants and desires. ??When you are developing your event description or “event story” consider these hooks to entice your target market. Create a series of hooks you can utilize in multiple promotional channels. ??Why do people care about your event? ?What are their motivations? ?What’s a unique offer? ?Are their key celebrities attending?
These are some the basic strategies needed to be successful in the event marketing field.
Want to Know More ?
If you are looking for more information in this area you can purchase a more detailed booklet “How to Create Buzz around your event”
With some basic knowledge, innovation, creative thinking, and the right partnership, anybody and everybody can and will master the ins and outs to event marketing. The How to Market and Create Buzz for Events manual available online is a perfect guide and a definite help to anybody who is starting out in the event marketing field. Also to those who need a little guidance while promoting and implementing various marketing strategies for events. Determining an area for promoting your events and websites IS creating your own community feeling! For assistance in this area contact us at info@torontocityevents.ca
Build Social Capital with Smojoe
December 3, 2009 by CityEvents
Filed under Past Events, Uncategorized
Bring your laptop and blog with Smojoe! Learn by doing as Rob Campbell demonstrates exactly how to build ‘Story Funnels to Buckstops’ and works through the little known principles of article replication, blogvertising and discussion forum marketing.
Story Funnels to Buckstops is the methodology Rob uses to put clients on the first page of Google search, diminish negative press, and generally increase his clients ‘findability’.
Online Marketing 101 – The Business of Blogging
Learn from local bloggers how they’ve used their blogs to create a community and hype.
You will discover:
- What is Google Page Rank? and how to grow Page Rank quick
- The essential blog widgets Twitter, Flickr, StumbleUpon etc
- How to optimize use YouTube videos to win Google search
- The value of keywords to findability and how to win keywords.
- How to monitor readership and increase conversion (to sales).
Moderating the discussion is Rob Campbell from SMOjoe social media, who will get specific about the fundamentals of online marketing.
Date: Wedensday, January 20, 2010, 6:00 p.m. to 9:00 p.m.
Where: Centre of Social Innovation,
Centre for Social Innovation
215 Spadina Avenue, Suite 120
Canada
For tickets go to: http://secure.gettickets.ca/?event=15653
Cost: $40
Hosted by SMOjoe, http://www.smojoe.com & CityEvents http://www.torontocityevents.ca
CityEvents Facebook Group: http://www.facebook.com/home.php#/group.php?gid=6398071126&ref=ts
Smojoe
Smojoe crafts interesting content around client goods and services. The firm provides cost effective ‘white hat’ marketing solutions for small to mid size business looking to increase their website’s social relevance and boost online traffic and conversion; Smojoe signature social media marketing practices build rich media backlinks for greater keyword penetration and increased Google PageRank.
After three years of steady innovation at LifeCapture Interactive, Rob developed some brand new techniques and pioneered new platforms for branded content.
In 2007 Rob Campbell created effective rich media article marketing campaigns, web 2.0 blog link systems and discussion forum marketing mechanisms to increase the ’social value’ of eighteen different Alliance Films movie trailers as Lead Social Media Marketer / Content Producer.
In 2008, Rob Campbell started Smojoe to offer these three types of social media to the rest of the world. Our article marketing is hero driven, our blogs offer unique perspectives and Smojoe discussion forum marketing always shares pictures with keyword targeted links. These three types of media combine into powerful ’story funnels’ that tempt humans and satisfy robots.
Spring 2009 Smojoe started Lenzr.com which is by far the most powerful engine in the shop.
Testimonial:
“I am pleased to be able to respond to this request for a testimonial for Rob Campbell. There are few people who are able to stand in front of room of 40 post graduate level students and riff a stream of consciousness about social media search engine optimization. With the guide that he authored as the boiler plate, Rob was able to stir our group, including me, to a new level of understanding of our search driven world.
His mix of technical experience and lack of pretense establishes a torrid momentum.
It is clear after seeing him present that while others are still testing theories, Rob has mastered SMO. Feel free to call me at anytime for further feedback. Michael Cayley, Principal, Social Capital Practice http://www.socialcapitalvalueadd.com