Vehicle Wrapping as Event Marketing Tactic

Thanks Sign Source Solution vehicle wrapping in Toronto for sending us a nifty design mock-up of what a 2015 Mini Cooper would look like if it was wrapped in freshly printed vinyl showing our brand logo and taglines in our signature pink and white colours. Its pretty cool, and a worthy example of vehicle wrapping as an event marketing business growth tactic.

Sign Source Solution is run by Avi Barak, someone I’ll probably visit this year to get banners and sandwich boards made up for events. They have a great price for bag signs, and I’ve been thinking about getting some more signage for CityEvents. This is Sign Source Solution on Yelp.

As for vehicle wrapping, first we would have to buy a Mini Cooper! But although I had never really considered it, I will concede now that when presented with these designs, FAQs and statistics, I cannot deny that this would be an effective marketing tool for CityEvents.

A Perfect Vehicle Wrap is Passive Advertising

Business owners with cool vehicle wraps can create tens of thousands of impressions by simply driving around town running errands. And when the car is parked out front of the business or at cool public events it kind of ‘signs’ the attraction for pedestrians.

The cost for this wrap is $2400 and that doesn’t include the design which they gave me for free but is something that most folks must buy in advance and sign off on.

This is indeed a pretty snazzy design that probably would catch a lot of eyeballs on the street. And I also notice (on the list of advantages they included along with the design pdf) the fact that the vinyl wrap would keep the original paint underneath perfectly preserved so I would have a new looking vehicle when I went for a trade-in.  But they don’t mention that there’s a cost for removing the vinyl. There is a cost right? There must be!

Shanny in the City also had a Mini Cooper designed for her too, same brand colours. It would be interesting to see the two cars parked beside each other at any outdoor events we do together.  Storia PR got a Volkswagon wrap mock up and my favourite so far is the vehicle wrap design for Snappy Towels because of the way the designer at Sign Source Solution used the folds in the rear quarter panel of the Mitsubishi car to add texture to the image of the towels – advanced vehicle wrapping art.

I’m considering getting this wrap because at the end of the day I think another advantage would be that it would boost morale among volunteers I ferry to and from gigs. It looks really professional…. What do you guys think?

ps- for an inside look at Sign Source Solution, Raymi Toronto was there when they were making the City Events mini cooper mock-up

 

The 32nd Annual Great Valentine Gala

The yearly Great Valentine Gala will be held on Saturday, February 6th, at the Fairmont Royal York Hotel in Toronto. This gala is the number one fundraising event for CFPDP. The gala has had over 22,000 people attend since it started in 1985, raised over $25 million, and has become a glittering showcase for the unheralded achievements of physically challenged Canadians everywhere. Its driving force has been Toronto businessman, philanthropist and CFPDP founder Vim Kochhar. There will be approximitaly 400 guests attending this years gala. There will be balloons sold for the Tombola raffle, at a value of $60, with a mystery prize to win in every balloon.

The event will begin with a wonderful reception at 6:00pm, hosted in the Ontario Room, where guests will enjoy live music by Canadian singer, David Clayton-Thomas. Guests will have a chance to a beverage and mix and mingle with one another before the night begins. Following the reception, everyone will take their seats in the Canadian Ballroom and enjoy a fabulous dinner at 7:00pm. Starting promptly at 8:30pm the awards will be handed out and the winners at the gala will be invited to take group photos. And finally, after all the awards are handed out the real party will begin. Show Time will begin at 9:30pm as guests will enjoy more fantastic beverages, the best live music possible and great company!

 

CityEvents Gift Guide: Buy Local

City Events Holiday Gift Giving Guide

The holidays are almost here and the City Events team is getting in the spirit of giving! We’ve put together this fabulous holiday gift guide to help you find the best gifts for everyone on your list. With deals this good, you can even treat yourself to a few gifts too!

Hair Slinky

Make your new year’s resolution to ditch those damaging elastics and try the Hair Slinky, the latest innovation in hair care. These stylish bands keep your hair in place and damage-free without those annoying creases. Buy 3 and get 1 free OR Buy 1 and get a free gift bag when you use promo code: CITY EVENTS – http://www.hairslinky.com/

Satin Pillowcases

Your cotton pillowcase could be damaging your skin and hair! Try swapping it for something satin or silk instead. The high-sheen fabric does wonders for preventing wrinkles, minimizing hair damage and maintaining your blow-dry style for longer. See why everyone is talking about this life-changing beauty secret. – http://lavitaglam.com

Huntress – Selling Fine Jewelry at Cost

Huntress is having a massive jewellery and handbag sale! Get the runway look for less and save thousands on selected designs. Each luxury item was created by a collective of designers and embodies the lifestyle of every high-fashion huntress on your list. Each gem was handpicked from around the globe on the Travel Channel’s TV series Gem Hunt. Don’t miss out on this once in a lifetime deal. – http://www.huntress.com/

Shay Lowe Jewellery Design

Shay Lowe, one of Canada’s Top 15 designers brightens up the holidays with her sparkling, new TSC collection. Her bold designs are a favourite among celebs and have been featured in countless fashion shows and magazines. Shay’s motto “be extraordinary” is reflected in her statement pieces, which make luxury jewels affordable for every fashionista in your life. Get the look here –

Eve Likes Green

Skip the cliché bottle of wine and give the holiday gift that everyone will cherish. Eve Likes Green repurposes textiles creating unique handmade napkin bundles, gift-wrap, ribbon, headboards and banquette backboards. These locally made, environmentally friendly housewares are a conscious gift that helps the planet and looks beautiful too! -

New Venue in the Castlefield Design District: Elte Mkt: Canvas

Elte Mkt

Elte Mkt is a huge furniture shop with a long standing reputation for selection and quality for many years. They have unique, economical and stylish designed items. At their new location in the Castlefield Design District also has an open space available for event rental. This large showroom is located in the middle of the city with plenty of parking.

This new event space is a partnership with The Food Dudes. It’s called Canvas and is large space, It is 50,000 square-foot warehouse. It is raw space with concrete floors and ceiling pipes.

The space could be perfect for wedding when you add plenty of peonies and draping and decor. The capacity is 170 guests for a seated dinner with an additional cocktail area, there is also a DJ booth and dance floor (390 for standing room only) that can use it for your event!!

For more information:

Mkt: 1381 Castlefield Ave Toronto, Ontario M6B 1G7

Phone: (416) 789-0800

http://www.eltemkt.com/store-locator

Wine and Dine Event with Shanny in the City

Wine and Dine Event
You are invited to a fabulous dinner party minus the mess!
Shanny in the City has teamed up with Coco Lezzone and Tre Amici Wines to bring you a memorable dining experience that you don’t want to miss. Your ticket will include a French in

spired 4 course dinner paired with fine wines presented by Tre Amici.

Please dress in your favourite holiday attire and let us wine and dine you on Tuesday December 8th, at 7pm.

Date: December 3, 2015, 7 pm
Location: Coco Lezzone, 137 Avenue Road
Tickets: $55

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