Meeting At The Hoxton – An Event Planners Dream

The Hoxton is the latest venture by business partners Jesse Girard and Richard Lambert, – and comedian Kenny Hotz – the guys behind Parts & Labour and The Social.  The venue is named after London’s Hoxton neighbourhood and is located in Toronto’s hip King West area steps from the Thompson Hotel.

The Hoxton highlights include a great stage area, state of the art sound system making the acoustics phenomenal, and a 8,000 sq. ft. space that can hold up to 600 people.  The main idea was to keep the space versatile, with lack of excessive décor and the large number of installed flat screens it is an event planners dream. The Hoxton allows customized decor and can accommodate the bells and whistles for whatever event the venue is hosting, whether it is corporate or private bookings.

In just over a month the Hoxton has played host for events celebrating TIFF, Fashion Week, store launches, and this week is their first large scale fundraiser “Fireball” (www.sheenasplace.com/fireball)

Expect The Hoxton to be a crowd and corporate pleaser. http://www.thehoxton.ca and @the_Hoxton

Guest Post by Jay Reyes and Deb Lewis, (www.deblewis.ca) CMP, Chief Experience Officer of CityEvents, (www.torontocityevents.ca) You can connect with Deb at CityEvents (info@torontocityevents.ca) or on Twitter. @cityevents

 

Bcctc Reception 2011

The British Canadian Chamber of Trade and Commerce held their 60th Anniversary Reception on October 28th 2011. It was one of the must attend events of the year. The highly respected U.K High Commissioner to Canada Dr. Andrew Pocock attended the event. He was escorted in the room by a British bagpipe player, making the event more unique than ever.

The entertainment of the night was a special cultural fashion show and a jazz band. The hors d’oeuvres, music, people and ambiance made it a night to remember. The event was held in the luxurious Novotel Hotel in downtown Toronto.

For more information about the British Canadian Chamber of Trade and Commerce go to: www.bcctc.ca

For more pictures go to:

http://www.ntdtv.ca/cultureevent/bcctc/index.htm

http://www.flickr.com/photos/cityeventstoronto

 

 

 

 

 

 

 

 

 

 

 

Welcome to our “Parlour”

 

 

 

 

 

 

 

 

 

 

Toronto is once again embraced by an attractive entertainment establishment and hosting environment, perfect for launches, fashion, media and private events. Parlour 270, on Adelaide St. at John St., is the perfect habitat for socialites to embrace style, music, art and fashion in an upper-eastside feel like building.

The buzz around the establishment’s inauguration last month was so elevated that Parlour had hit capacity by midnight. This establishment has an extravagant vintage design and an intimate setting to cater crowds up to 100+;

”Parlour is a mecca for socialites seeking habitual enlightenment. Embracing style, music, art and fashion in an impressive heritage building, Parlour is a destination for those seeking refuge from the main. Boasting an extravagant vintage design, Parlour teases the senses with a lavish and mature wine and cocktail menu,” according to Rebecca Andersen.

It is the perfect escape from mainstream and a great addition to Toronto’s vibrant lounge scene, definitely worth checking out for both a evening cocktail or to host your next event. Located steps from the downtown core, TIFF Lightbox and the theatre district, Parlour offers a versatile space with a small courtyard patio, area for musical performances, and private areas.

http://parlour270.com. You can also follow Parlour on twitter@Parlour270

For more information on this space for your upcoming event contact: info@torontocityevents.ca

Dusseldorf Altbierfest

The Candian German Chamber of Industry and Commerce organized an amazing event on October 11th. The worldwide famous Altbierfest.

The setting couldn’t have been better. The Altbierfest was held at Toronto’s Bier Markt on the Esplanade and showcased an authentic German Bierfest. It was a casual, comfortable and perfect moment for networking.

Event Fundraising Strategy & Planning

When it comes to your fundraising events, if you were starting over, how different would they look?

1. Become more data driven.
It is impossible to run a successful event fundraising program without understanding the characteristics of your participants and the linkages between those characteristics and giving.

2. Understand the difference between metrics and analytics.
Event fundraisers are talking about not just measuring more and better, but also predicting donor and participant behaviours. You can use your analysis as a blueprint to think strategically about how to improve your event’s future fundraising results.

3. Think in segments.
It’s essential to target your segments differently. Within each event there are definitely groups of participants that we should focus on more than most. It is essential that you identify up front how many segments you can actually administer.

4. Predict future activities.
This is basic segmentation developed from descriptive analysis. But while this helps to focus efforts, it is essentially reactive 3and does little to develop new gifts.

5. Think relationships.
All aspects of the event marketing relationship are changing. Social media is perhaps the most obvious change, but there are other choices you can use. Rather than treating social media as a standalone channel or replacement for traditional tactics, event marketers should be looking for ways to use social media to support and enhance the successful programs they already have in place.

6. Drive fundraising productivity.
In some organizations fundraisers spend too much of their time doing tasks that the marketing should be doing for you. We’re seeing some organizations use their CRM and personal fundraising systems to take advantage of automation, email and social media to make personal fundraisers more credible with their donors and shorten the cultivation cycle.

7. Use social media to connect and facilitate dialogue.
You’re are accountable for your events’ participation in social media—even if your aren’t engaging in those conversations yourself. You must train, educate and support your event participants who fundraises on behalf of the organization.

8. Remember the 80/20 rule.
Do you treat all event participants equally? You shouldn’t! The most effective events focus the majority of their efforts on the participants with the highest potential return, which typically constitutes only about 15% of the participant base.

9. Give your donor database the respect it deserves.
We recommend that you not overlook an analysis of the structure of your data gathering itself. This is an area all-too-often ignored. This includes administration of hundreds of thousands of participants and donor records and millions of transactions.

10. Be different.
The audit and evaluation of your events should include comprehensive participant, donor, market and competitive analysis. Understanding how you will compete and differentiate your events is critical to success.

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