Donate & Learn Online Marketing Expo

June 2, 2014 by  
Filed under Past Events

Green Lotus Presents The Donate & Learn Online Marketing Expo

 

On the 10th of June, Green Lotus was hosting the Donate & Learn Marketing Expo from 5:00 to 8:30 pm. at Ryerson University.  The event was an opportunity to unite with 600 of Toronto’s best entrepreneurs, business owners and online marketing expert to gain innovative search engine and social media marketing programs for your business!

The CityEvents team attended the Facebook workshop animated by Brian McNeil-Smith from EasyPromos. For an hour we discussed contests and promotions on facebook and how we could manage them with a low budget. When you are a small business, he advised to create a contest over a longer time frame. Regarding Brian McNeil-Smith, “Strategy is only limited to imagination”.

At 7pm, the main event began with a presentation from Procter and Gamble, LinkedIn and Green Lotus. What matters the most when you are a brand is to tell your brand a story and have a BIG Idea. What is a BIG idea? For Maria Shibaeva, Sr. Assistant Brand Manager at Procter and Gamble it has to be true in your business and also should be :

– disruptive to the market

– heart and mind opening

– immediately understood

– recognizable

– easy to execute

Here is an example : https://www.youtube.com/watch?v=2V-20Qe4M8Y

This year, Green Lotus worked with Enactus Ryerson and Project Pathways.

For more information visit: http://greenlotus.ca

 

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