“How to Market and Create Buzz for Events in Toronto”

Featuring…

Deb Lewis, Chief Experience Officer, CityEvents, www.torontocityevents.ca

Rob Campbell, Prime Innovator at Smojoe, www.smojoe.com/blog

Here’s a chance to learn valuable tips, simple tricks and advanced tactics for marketing your events in Toronto. Hear from Deb Lewis about best practices used by professionals and learn from Rob Campbell about how to use a myriad of free social media resources to create buzz and build social capital at the same time.

The seminar will cover a step-by-step process and guide participants on how they should market their events or fundraisers. The experience comes complete with a handy booklet on which to notate revelations.  Participants will learn how to ‘put it out there’ and develop a communications strategy and agenda to target and achieve event objectives. With some basic knowledge, innovation, creative thinking, and the right partnerships, everybody can master event marketing.

You will learn:

• Developing your target market
• How to develop your marketing plan
• How to create your write up and promotions to match your target demographic
• Insights into a variety of different marketing tools (advertisements, public relations, viral campaigns, direct marketing, online, networking, and ‘new social’ media mechanisms beyond Facebook and Twitter)
• How to create buzz around your event (Will discuss local success stories and why they worked. Rob will discuss Miss Teen Canada World campaign)
• How to build social relevance on the web and increase your social media presence – a prerequisite discussion that precedes some of these other points
• Participants will be supplied with a hands on booklet “How to Create Buzz for Your Event” (sold online for $20) which includes a list of over 50 local resources (websites) where you can promote your event

February 2, 2010

6:00pm – 8:30pm

The Spoke Club, 600 King St W

$35 in advance, 2 for $60, $40 at the door

For tickets visit, http://secure.gettickets.ca/?event=15653

Great Thinkers Series: Ideas for Young Professionals

Banking on Brand
How Sports, Arts And Culture Make Scotiabank Stand out

The Toronto Board of Trade invited listeners to learn and take part in thought-provoking discussions at the brand new event series, filled with great ideas and inspiring stories that impacted many young professionals.

John Doig, Head of Marketing for Scotiabank, spoke on how Scotiabank’s marketing efforts are helping to position the bank as a stand-out in today’s crowded marketplace.

Date: Tuesday, August 18, 2009
Time: 6:00 P.M. – 8:00 P.M.
Location: IVEY ING Leadership Centre, Exchange Tower, 130 King Street West

Visit bot.com/events or call 416.862.4500

Rapport Communications and Design

High Impact Marketing: Doing More with Less

When your company is in growth mode, having the right marketing materials is essential. However, the natural reaction in this economy is to tighten the reigns on spending and to try to do more with less. While you cannot afford to neglect your marketing materials, you can do more with less using connection, clarity and consistency. Our marketing map will help you evaluate your offering and your impact. Determine how to make sure your tools work better together and lead prospects in the right direction.

In this session you will learn:

• How to make the right marketing moves at the right time
• How to maximize the impact of each marketing piece
• How to avoid the dreaded ‘spaghetti marketing’
• How to make your budget work for, not against“ you
  

BYOBM- Bring Your Own Branding Materials!
At this workshop, we will be reviewing selected ‘marketing maps’ to determine what changes will make the biggest impact over the next year.

Brought to you by: Rapport Communications & Design Inc. A full-service marketing and design firm that has been serving business to business clients since early 2002.

Your host will be:

Faith Seekings, President and Creative Director of Rapport Communications & Design Inc.

Before setting up her hive at Rapport, Faith buzzed about Toronto demonstrating exceptional skill at design and a natural flair for marketing and business. In 2002 Faith discovered a surprising joy in business when she set out as an independent and has built the firm steadily since. As Creative Director (and Queen Bee) she is able to apply her natural gifts of rapport and insight, placing her watchful eye on every creative item produced. Faith is also causing a general buzz in Toronto’s business and marketing community as an expert in her field and is swami to a growing network of wunderkind.

Date: Thursday, July 23, 2009
Time: Lunch and networking: Noon — 12:30 pm
Seminar: 12:30 pm — 2 pm.
Location:
National Yacht Club
1 Stadium Road.
Toronto ON
M5V 3H4
Map
Cost: $50 including lunch.
Seating is limited!
Register by July 20th, 2009 by calling Denise at 416.368.8956 ext. 21 or  through PayPal.

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