Sceneopolis
October 5, 2011 by deblewis
Filed under Ontario, Past Events, Toronto
Thanks for joining Sceneopolis Launch Party!
Sceneopolis.com was founded with a simple mission to help you plan a complete night out and [re]discover what makes our city tick. And it also saves you money! sceneopolis.com creates a scene that revolves around Toronto’s world-class arts and culture programming and has partnered with the city’s best arts and culture organizations, restaurants, and bars to save you money.
Special CityEvents sceneopolis discount
Use code: city5 and get $5 off your subscription (regular price $45). Visit www.sceneopolis.com and use the discount code at check-out.
For more info: www.sceneopolis.com
Dusseldorf Altbierfest
September 30, 2011 by deblewis
Filed under Ask Deb, Ontario, Past Events, Toronto
Thank you for attenting the 35th anniversary
of Messe Düsseldorf in Canada.
The Candian German Chamber of Industry and Commerce organized an amazing event on October 11th. The worldwide famous Altbierfest.
The setting couldn’t have been better. The Altbierfest was held at Toronto’s Bier Markt on the Esplanade and showcased an authentic German Bierfest. It was a casual, comfortable and perfect moment for networking.
Event Fundraising Strategy & Planning
September 30, 2011 by deblewis
Filed under Ask Deb, Non-Profit Events, Ontario, Toronto
When it comes to your fundraising events, if you were starting over, how different would they look?
1. Become more data driven.
It is impossible to run a successful event fundraising program without understanding the characteristics of your participants and the linkages between those characteristics and giving.
2. Understand the difference between metrics and analytics.
Event fundraisers are talking about not just measuring more and better, but also predicting donor and participant behaviours. You can use your analysis as a blueprint to think strategically about how to improve your event’s future fundraising results.
3. Think in segments.
It’s essential to target your segments differently. Within each event there are definitely groups of participants that we should focus on more than most. It is essential that you identify up front how many segments you can actually administer.
4. Predict future activities.
This is basic segmentation developed from descriptive analysis. But while this helps to focus efforts, it is essentially reactive 3and does little to develop new gifts.
5. Think relationships.
All aspects of the event marketing relationship are changing. Social media is perhaps the most obvious change, but there are other choices you can use. Rather than treating social media as a standalone channel or replacement for traditional tactics, event marketers should be looking for ways to use social media to support and enhance the successful programs they already have in place.
6. Drive fundraising productivity.
In some organizations fundraisers spend too much of their time doing tasks that the marketing should be doing for you. We’re seeing some organizations use their CRM and personal fundraising systems to take advantage of automation, email and social media to make personal fundraisers more credible with their donors and shorten the cultivation cycle.
7. Use social media to connect and facilitate dialogue.
You’re are accountable for your events’ participation in social media—even if your aren’t engaging in those conversations yourself. You must train, educate and support your event participants who fundraises on behalf of the organization.
8. Remember the 80/20 rule.
Do you treat all event participants equally? You shouldn’t! The most effective events focus the majority of their efforts on the participants with the highest potential return, which typically constitutes only about 15% of the participant base.
9. Give your donor database the respect it deserves.
We recommend that you not overlook an analysis of the structure of your data gathering itself. This is an area all-too-often ignored. This includes administration of hundreds of thousands of participants and donor records and millions of transactions.
10. Be different.
The audit and evaluation of your events should include comprehensive participant, donor, market and competitive analysis. Understanding how you will compete and differentiate your events is critical to success.
Lenzr.com: Photo Contests for All Seasons
Today is officially the first day of autumn. For Torontonians, the change of season means last trips to the Toronto Islands, farmer’s markets and cottage country. Shorts and sundresses are packed away with a sigh, scarves and sweaters pulled off the shelves to add textured layers to city fashion. This summer/fall, Lenzr has three great photo contests, running September-October, that epitomize the seasonal switch that occurs at the autumnal equinox.
Lenzr’s Landscaping and Lawn Care photo contest wants to savour what’s left of the green grass and blooming flowers of summer. Do you or does someone you know have a perfectly manicured property that deserves to be remembered forever in a photograph? Is there a public space in Toronto that you feel has achieved excellence in landscaping design? Landscaping is an art, using organic, living materials and colors to express a wide variety of symbols and feelings. Send in your best shot of your favourite green space and you could win a great prize!
The prize is $250 worth of gardening tools, courtesy of the contest’s sponsor, a 100% emissions free property maintenance company located in the GTA.
Lenzr’s Canadian Harvest photo contest is set to collect autumn stories from all across Canada. Harvest time is different from coast to coast, and Toronto has its own unique way of expressing the season. Kids on tours at Riverdale Farm, families walking under a canopy of bright red leaves in High Park, trips to apple orchards, or little towns in the country for a fall fair–these are all ways the modern Torontonian may experience the Canadian Harvest.
The prize for this contest is $400 plus a photo licensing contract with the contest’s sponsor Nora Camps, a brand personality consultant who specializes in coming up with marketing solutions for charitable and not-for-profit agricultural organizations. She is looking for a harvest-themed photo for her website; the winning photographer will be published online and scoop up $400 cash.
Avant-garde structures like the ROM are exactly what Lenzr’s judges are looking for in the Metal World photo contest. If you’re a photographer who prefers to shoot in black and white, this could be your opportunity (along with the metallic world you shoot) to shine! Metallic structures have a decidedly futuristic feel about them and in most cases they’re cold and rather impersonal–try to capture these qualities and you may win a great prize!
The prize is a Sony laptop with a unique metal skin, courtesy of this contest’s sponsor, an Ottawa metal roofing company.
All three of these contests started September 1, 2011. Voting begins on October 15, after which the top ten user-ranked photos advance to the Lenzr judges. The winning photographs will be announced November 1, 2011.
CityEvents: Like the Facebook Page Contest
It’s an exciting month! The ‘Like the Facebook Page Contest’ has kicked off. CityEvent is becoming more and more well known around the city.
To reward our fans we have a few surprising gifts for you guys! You can get the chance to win one of two gift baskets worth 200 dollars! Or a 100 dollars gift certificate!
All you have to do is login to Facebook, search for CityEvents and like our page!
http://www.facebook.com/pages/CityEvents
The contest runs until September 30th.
What are you waiting for? Did you already like our Facebook Page?











