“How to Market and Create Buzz for Events in Toronto”

Featuring…

Deb Lewis, Chief Experience Officer, CityEvents, www.torontocityevents.ca

Rob Campbell, Prime Innovator at Smojoe, www.smojoe.com/blog

Here’s a chance to learn valuable tips, simple tricks and advanced tactics for marketing your events in Toronto. Hear from Deb Lewis about best practices used by professionals and learn from Rob Campbell about how to use a myriad of free social media resources to create buzz and build social capital at the same time.

The seminar will cover a step-by-step process and guide participants on how they should market their events or fundraisers. The experience comes complete with a handy booklet on which to notate revelations.  Participants will learn how to ‘put it out there’ and develop a communications strategy and agenda to target and achieve event objectives. With some basic knowledge, innovation, creative thinking, and the right partnerships, everybody can master event marketing.

You will learn:

• Developing your target market
• How to develop your marketing plan
• How to create your write up and promotions to match your target demographic
• Insights into a variety of different marketing tools (advertisements, public relations, viral campaigns, direct marketing, online, networking, and ‘new social’ media mechanisms beyond Facebook and Twitter)
• How to create buzz around your event (Will discuss local success stories and why they worked. Rob will discuss Miss Teen Canada World campaign)
• How to build social relevance on the web and increase your social media presence – a prerequisite discussion that precedes some of these other points
• Participants will be supplied with a hands on booklet “How to Create Buzz for Your Event” (sold online for $20) which includes a list of over 50 local resources (websites) where you can promote your event

February 2, 2010

6:00pm – 8:30pm

The Spoke Club, 600 King St W

$35 in advance, 2 for $60, $40 at the door

For tickets visit, http://secure.gettickets.ca/?event=15653

Why Choose the Allstream Centre for your Next Big Event?

The AllstreamCentre is the latest conference facility to generate buzz and excitement in the city of Toronto.

Since its grand opening in October, the new 160,000 square foot AllstreamCentre conveniently located inside Exhibition Place boasts itself as Canada‘s newest and greenest convention center. Originally built in 1929 as an art deco phoenix known as the AutomotiveBuilding, this spectacular conference center is a reincarnation of its previous edifice after 18 months and $44 million dollars of renovation.

With the remains of the art deco from its previous structure, its sprawling limestone fortresses has reborn the facility into a classy convention centre that has established itself as an attractive spot for special events. What makes this center a hugely popular location for attendees is that it boasts the largest ballroom in the entire city (43,900 square foot), which allows up to 3,000 guests to be comfortably seated. Its 20 meeting rooms can also change into multiple configurations and comfortably accommodate any sized meeting from 50 to 750 people.

Adjacent to the Direct Energy Centre, both buildings together can offer over one million square feet of space if Toronto event planners require more meeting space. The AllstreamCentre by itself also possesses a waterfront view and lays claim to being the first and only conference facility in Canada built to LEED’s environmental silver rating standards. Its environmental features include a white reflective roof, low VOC paints and carpets, and a rainwater system to eliminate city-water to flush toilets. Technology wise, the location uses state of the art LCD touch pads in every conference room, CO and CO2 sensors to regulate air circulation, and iPod docking stations in every conference room.

Above all, the new Allstream Centre now places Toronto in the same class as Chicago and Las Vegas in terms of convention spaces. Not only does this make it a true world class city, but it also sets new standards for others to follow suit.

A Hollywood Halloween

Halloween has finally come and gone! Hope you picked out a fantastic costume, or visited your local Value Village costume shop to pick out your favourite Hollywood celebrity/character costume.  Creativity is always key!

For this year’s Halloween pictures, click here to visit photos.

This Halloween is all about the glamour of Hollywood, past and present. Whether you are recreating the style of Audrey Hepburn, Dick Van Dyke, Tom Cruise or even Penelope Cruz, it’s all about having fun and meeeting new people.

Prizes were given out to the best Female, Male and Group Costumes.

This year the party was being held at the gorgeous Jamie Kennedy location at the Gardiner Museum from 8:30 p.m. to 1 a.m.

Tickets were only $20 and included a DJ and candy bar.

Be a celebrity for a night!

TO VIEW PICTURES FROM THIS EVENT CLICK HERE

Happy Hour Splash: a Pre-Pink Bedroom Party

Winding down after work? Hope you enjoyed our “Happy Hour Splash” to raise funds to end breast cancer!

If you came to mix & mingle by the patio, take a dip in the pool, munch on yummy appetizers, sip summer cocktails or enjoy the great music, we featured an exciting dance performance by CATALYST, choreographed by Janet L. Castillo, www.jlcdanceforms.com.

It all happened here at “Happy Hour Splash” — a Pre-Pink Bedroom Party exclusive. Funds from all tickets go to the Princess Margaret Hospital Foundation.

21+ event
Ticket Price: $25 in advance (until Aug 15)
$35 at the door or after Aug 15
(Ticket includes appetizers and one complimentary drink.)

To purchase advance tickets, go to: secure.gettickets.ca/Default.aspx?event=15296

Get involved, host your own Pre-Pink Bedroom Party, and help raise money for breast cancer.

For more info about CityEvents go to: www.torontocityevents.ca

TO VIEW PHOTOS FROM THIS EVENT CLICK HERE

BerryMiser: I’ve Been Desperately Looking to Reduce My Monthly Cellular Bill

I knew there were different ways out there to save but they all required me to change the way I made my calls from the Blackberry. ?I was about to give up when someone sent me a link to download BerryMiser.

Berrymiser is an app which allows me to make my calls AS USUAL to any contacts in my address book saving me up to 80% per month.

Here is what I want you to do:
If you are reading this on your blackberry click on the link below for a FREE 7 day Trial to call anywhere in North America (International calls are restricted during the FREE trial) and see how easy it is to make calls.

This is your personalized URL: https://secure.mobilemiser.com/signup-bb.php?reseller=miser106.

Your Promo Code is: miser106.

After you download the app making calls is easy. Go to address book/select contact/press the MENU key/choose “Use BerryMiser” which will be in the menu.

You will immediately receive an email from the Chief Miser, Rasool Verjee, telling you how to save money and a call from customer service to find out if everything is okay and you are able to use the service.

The company is co founded by Bruce Croxon who founded Lavalife.

“I use it myself. I “Use BerryMiser” to make all my calls to Vancouver and the States. It’s easy and I save a fortune.”
- Bruce Croxon

Enjoy your savings and please keep passing the word around.
– Rasool Verjee

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