Meeting At The Hoxton – An Event Planners Dream
October 31, 2011 by CityEvents
Filed under Ask Deb, Ontario, Toronto
The Hoxton is the latest venture by business partners Jesse Girard and Richard Lambert, – and comedian Kenny Hotz – the guys behind Parts & Labour and The Social. The venue is named after London’s Hoxton neighbourhood and is located in Toronto’s hip King West area steps from the Thompson Hotel.
The Hoxton highlights include a great stage area, state of the art sound system making the acoustics phenomenal, and a 8,000 sq. ft. space that can hold up to 600 people. The main idea was to keep the space versatile, with lack of excessive décor and the large number of installed flat screens it is an event planners dream. The Hoxton allows customized decor and can accommodate the bells and whistles for whatever event the venue is hosting, whether it is corporate or private bookings.
In just over a month the Hoxton has played host for events celebrating TIFF, Fashion Week, store launches, and this week is their first large scale fundraiser “Fireball” (www.sheenasplace.com/fireball)
Expect The Hoxton to be a crowd and corporate pleaser. http://www.thehoxton.ca and @the_Hoxton
Guest Post by Jay Reyes and Deb Lewis, (www.deblewis.ca) CMP, Chief Experience Officer of CityEvents, (www.torontocityevents.ca) You can connect with Deb at CityEvents (info@torontocityevents.ca) or on Twitter. @cityevents
Bcctc Reception 2011
October 29, 2011 by deblewis
Filed under Ask Deb, Non-Profit Events, Ontario, Past Events, Toronto, Uncategorized
The British Canadian Chamber of Trade and Commerce held their 60th Anniversary Reception on October 28th 2011. It was one of the must attend events of the year. The highly respected U.K High Commissioner to Canada Dr. Andrew Pocock attended the event. He was escorted in the room by a British bagpipe player, making the event more unique than ever.
The entertainment of the night was a special cultural fashion show and a jazz band. The hors d’oeuvres, music, people and ambiance made it a night to remember. The event was held in the luxurious Novotel Hotel in downtown Toronto.
For more information about the British Canadian Chamber of Trade and Commerce go to: www.bcctc.ca
For more pictures go to:
http://www.ntdtv.ca/cultureevent/bcctc/index.htm
http://www.flickr.com/photos/cityeventstoronto
Fireball 2011
October 28, 2011 by deblewis
Filed under Ontario, Past Events, Toronto, Uncategorized
On October 27th, people took a trip down the rabbithole and escaped into an alternate world with Sheena’s Place. They hosted their 13th annual Fireball Gala.With great cocktails, delectable delicacies at the food stations, bidding on sizzling silent auction items, testing lady luck at the raffle and dancing it turned out to be a great night.
The Fireball Gala is an annual fundraising event that benefits Sheena’s Place, a non-profit organization that provides men and women affected by eating disorders. Each guest received a gift bag.
For pictures of the event go to:
www.flickr.com/photos/cityeventstoronto
Hosted by http://www.sheenasplace.org/fireball
Check out a video from the last Fireball Gala:
Click the link below to follow Sheena’s Place on Twitter:
http://twitter.com/#!/sheenasp
La Société: free cocktail event
October 19, 2011 by deblewis
Filed under Ontario, Past Events, Toronto, Uncategorized
La Société held the amazing cocktail event, Cinq à sept, on October 19th. They offered free tasty samples of delicious French cocktails and let people indulge themselves with the unique atmosphere.
It was a great opportunity to taste a sip of France in the heart of Toronto.
La Société is Canada’s Parisian bistro style and cuisine restaurant. A dining destination unlike any other in Toronto
La Société
131 Bloor Street West
416 551 9921
Small Business Forum 2011
October 19, 2011 by deblewis
Filed under Non-Profit Events, Ontario, Past Events, Toronto, Uncategorized
On Tuesday, October 18th, entrepreneurs and small business owner’s gathered to seek insights from veteran entrepreneurs, investors, marketers and social media experts at the Metro Toronto Convention Centre. This opportunity gave young entrepreneurs an insight about business and uncovered new opportunities with the help of knowledgeable speakers.
Attending Enterprise Toronto seminar helped young business men and women try out new technology; share thoughts in a social media feed, and watch software-as-a-service and mobile application demonstrations.
We have participated in the social media stream, ScribbleLive, of the Small Business Forum 2011, by tweeting and using Facebook. The social media stream of the people present were shown on a big screen in the digital zone.
Some interesting seminars were about ‘How Youtube & Other Social Media Grew My Business’, ‘Intellectual Property’ and ‘Cloud Computing’. In my opinion, the most interesting was about ‘Engagement Marketing’. This seminar was presented by Lisa Kember of Constant Contact.
These were the main interesting points she had to share;
The Days of Mad Men are over. A company cannot invent its own brand anymore. The brand of a company is not defined by the company itself, but by the consumer. Every day an average Canadian will be faced with 30.000 ads every day.
These are three important ways of branding, sorted by impact.
1) Word of mouth is still the best tool of communication
2) Search engine processing
3) Advertising
An important fact is that ‘people trust people they don’t know talking about a company more than advertisement of the particular company.’ An example of this is sites such as Tripadvisor.com or other websites of reviews.
Great relationships grows business.
Three facts about conversational marketing (engagement marketing)
1) You have limited control over your brand.
2) You must provide a great customer experience for survival.
”He profits most, who serves best”
3) Relationship matter. You must first earn permission to engage. When permission earned, the likelihood to buy or recommend increases greatly.
In order for engagement to succeed you will need to use both mail and social media to succeed.
In short: engagement is key.
For more information about the event go to: www.enterprisetoronto.com
