How to market your event and create the buzz with Youtube

If you have been following our series of how to market and create the buzz on social media, here is our new video!

This time we are telling you how to promote your event through Youtube: the number 1 video-sharing website used by millions of users. Youtube is a great tool to promote your events as it is free, easy to use and can increase your exposure on the web. The more popular your videos are, the more visibility you will get. In this video, we are explaining you how to use Youtube and how to create an interesting, as well as tips on how to create the buzz and to promote your event efficiently.

Here are some highlights of the video:

• Use a catchy title and focus on the description: before posting your video, make sure to use a title that will drag the attention of your viewers, but also a good description of the content of your video. Keywords are everything on youtube as they will help you be more findable. Make sure to use specific keywords on the description and to use any other related keywords in the tags field.

• Create good videos: Creating a good content is essential to create the buzz and attract more viewers. Make sure you are prepared for the filming of your video by choosing a specific location, having a script ready to structure your video.

• Create the buzz: many companies use Youtube to promote their company, so it is essential to stand out from the crowd. Creating an original content will help you create the buzz and attract viewers. Also, it is essential to increase your brand awareness so add your logo and colours to your videos so people will recognize you more easily.

In order to create the buzz, make sure to make your audience the star of your video. You can interview the attendees of your event or create a vlog to show the organization of the event.

Watch our video below for more complete information and tips

Thank you for watching, and don’t forget to like this video, share it and subscribe to CityEvents to gain valuable knowledge about planning your future events.

Events for Event Planners – Beat the Catch 22

As an event manager, meeting planner or overall special events coordinator, we all have one common goal – to provide the biggest, the best and most out-of-the-box events to our clients. Most of this comes with experience but a good chunk of it is due to exposure. Our ideas and inspirations come from everywhere. From creating, attending or running an event, to a night on the town with friends and yes, even a good ‘ol lounge session in front of the TV. After all, who would’ve of thought of a lollipop dress as a way to serve dessert, or fishbowl centrepieces? If experience is what you lack, or you’re looking for some fresh new ideas, expose yourself to the following shows and resources to help broaden your creative spark and event knowledge!

Canadian Special Events Expo 2014 & Event Tech-ology Summit

This three-day event is jam-packed with new ideas, inspiration and affordable solutions for your event planning endeavours. Held at the Metro Toronto Convention Centre from March 25-27, 2014 the CSE Expo provides planners with the tools and resources to make your events POP, all while strengthening your professional network. Whether you’re an experienced event planner or are new to the game, you will definitely want to attend! This year’s expo includes over 50 new vendors, food trucks, and chocolate and ice bar samples. You can even join ISES on the show floor for insights and knowledge from industry experts at no cost! Have a burning tech question? Head to the tech bar to get your questions answered and even bring your own devices! Also, be sure to check out APPSTRAVAGANZA – new for this year, it will introduce innovative and effective online technology with hands-on and guided learning. This expo provides many opportunities and is not to be missed!

Ignite Business Event Expo (IBE)

The Ignite Business Event Expo will be returning to Toronto on April 8^th and 9^th at the Direct Energy Centre. Attend this event for NEW and exciting inspiration to help your career. Connect with unique suppliers and be sure to check out the experience zones that will help spark and kindle creativity. This expo offers an exciting business environment that sets the stage to perfectly network and connect!

IncentiveWorks

Have you heard of IncentiveWorks? Coming up on August 19^th and 20^th at the Metro Toronto Convention Centre, is Canada’s largest event for planners and organizers! This show gives industry professionals the opportunity to network with vendors, suppliers, speakers and other resources to stay current on what what’s hot and trendy! With a trade show of over 700 local, national and international suppliers in the meetings and events industry, you’re sure to make some meaningful connections!

Event planning is a career that is fast and is forever-changing. Trends are as unpredictable as spring in Toronto 2014. Stay relevant by exposing yourself to resources and network to equip you with the tools to be at the forefront of the event industry.

Frocktail Five

The popular Frocktail Party returned this year. Last Thursday CityEvents enjoyed the fabulous frock designs and dancing at the Arcadian Loft. We were proud to help celebrate the 5th year of compassion and fashion in support of juvenile diabetes.

We have attended every year and some years have been lucky enough to bid and win a new frock.  As someone that attends a number of events it has been a great place to pick up some great finds.  This year after a fierce bidding war and down to the last 5 seconds we won an Oscar de La Renta dress donated by Valerie Pringle…all for a few hundred dollars.

I expect this quality dress will get a lot of wear and excited for the next big function. My guy friend won a great Strellson suit for only a few hundred dollars, less than half of what it is in the store. It was great to see more at the event for the men besides being with all of the beautiful ladies.

The dresses on auction are a variety of fashionable donated frocks by a variety of local retailers and celebrities. Some of the sponsors included Hudson’s Bay, O&B, French Connection, Marciano, got2b, Peroni, Iceberg Vodka, and Hendricks Gin.  We loved the mini boutiques by celebrity donators like Suzanna Rogers and stores like Marciano.  There were more than a few finds we would have loved.

It was great to join friends who also supported the event like glam jewellry designer Shay Lowe who donated some of her bright blue earrings again this year and other keen bidders.  We look forward to next year.  To check out some of the photos check out the Frocktail website and look out for details next fall on the 6th Annual.

http://www.thefrocktailparty.com

Photo credit to Kevin Gonsalves for taking these wonderful pictures.

Earrings Photo taken by Deb Lewis.

Check us in Toronto Life Fashion: http://www.fashionmagazine.com/society/2013/12/04/frocktail-party-2013/slide/frocktail-party-2013-003/

Flirty Girl Fitness

Flirty Girl Fitness is notorious for hosting the wildest bachelorette and girl’s night out parties in Toronto! If you haven’t heard of Flirty Girl there are many party package options available. You can choose from one the packages for your girls night and leave the rest of the planning to Flirty Girl. Packages can be tailored to fit your party’s specific needs and requirements including VIP club access, spa services and catering. They also hosts several women’s only social and networking events each year.

Celebrate your special occasion in style at Toronto’s hottest women’s only party and bachelorette destination! Guaranteed to be a wild night of fun you’ll remember forever, this fabulous studio in the trendy King West area of downtown Toronto offers dance poles, leather lap dancing chairs and stilletto strip tease classes – no wonder They’re Toronto’s go to bachelorette party destination! This large lounge area has leather couches, full sound system and an awesome bar that was customized just for Coyote Ugly–style Dancing!

This stylish space is also ideal for corporate events, private birthday parties, holiday parties, product launches and fundraising events and is customizable for groups of any size with its open loft style. Either way, our professional staff is here to work with you to ensure your event is a success. They can help plan your event whether you’re a group of 10 or a party of over 350 and make it a truly memorable occasion for all your guests. It’s available weekends mostly, and weekdays for smaller events.

For more information visit: http://www.flirtygirlfitness.com/

Michael’s on simcoe

Michael’s on Simcoe playfully combines the best of contemporary cuisine.  With a focus on classic cocktails, they are re-invented to tantalize your taste buds.  Also in the centre of the restaurant you can see their extensive wine list that will tempt even those with the most discerning taste.

Conveniently located in the heart of the Financial and Entertainment districts, Michael’s on Simcoe brings new life to one of the most energetic districts in downtown Toronto. This restaurant breaks down the barriers of a traditional steakhouse by challenging the overly masculine ambience.

Michael’s on Simcoe offers an elegant and fancy dining room that is perfect for corporate events or any events, as well as a contemporary lounge with an exceptional long bar. They are dedicated to creating enjoyable and flawless events and would be pleased to host your function. Michael’s can accommodate a variety of groups in semi-private areas in the lounge and dining room, as well as host large-scale special events.   From a private dinner of 10 to a group of a few hundred, Michaels could accommodate.

Check out these pictures.  For more information visit: http://www.michaelsonsimcoe.com/home

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