“Ain’t nobody as dope as me, I’m just so fresh and so clean!”

“Aint nobody dope as me, I’m just so fresh and so clean!” Atlanta hip-hop artists Outkast played as the seats filled with eager fashionistas ready to see the new Joe Fresh collection. The Joe Fresh popularity seems to grow each year, and Joe Mimran’s line did not disappoint. Using the 1966 movie Blow-Up as his inspiration, his line instilled a sexy, sixties-couture vibe, serving up more than just a smile and apple pie.  Pieces from this season featured graphic white and black patterns, knee-high patent boots and boxy structured handbags.

Joe Fresh                                                                                                                                                                                                        Blow-Up 1966