How to market your event and create the buzz with Periscope

September 19, 2016 by  
Filed under Ask Deb, CitySocial, Event tips, Ontario, Toronto, Uncategorized

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If you have been following our series of how to market and create the buzz on social media, here is our new video!


This time we are telling you how to promote your event through Periscope: an application that allows you to “go live” via your mobile at anytime and anywhere. This mobile application allows you your own “on the go” broadcasting station, streaming video and audio to any viewers who join your broadcast. Periscope is an amazing tool to promote your company and your events as it is free, easy to use and is a unique way of promotion. Periscope is  also a great tool to interact with your attendees and subscribers as you can live stream during your event or conduct interviews live.


Here are some highlights of the video:


  • Periscope is easy to use. You can use your twitter account to log in so it will be easier to share that you are going live on social media.
  • Periscope is only composed of 4 tabs: the list of people you are following and are live, the live public broadcast to join, your broadcast booth and the people to follow.
  • Periscope is a great tool to promote your event before, but also during and after. It allows you to show all the different aspects of your event and can help you get more attendees or make your event more popular. For example, run a giveaway, hold a behind the scenes broadcast, interview special guests or speakers, or live stream the opening of your event.
  • Announce on all your social media when you are going live! Since your Twitter account is connected to your periscope account, it makes it easier to promote your live broadcast. You want as many viewers as possible, so it is important that you share in advance when you are doing your broadcast. Share this information on all your social media such as Facebook, Twitter, Google+, etc. and announce it in your newsletter.


Watch our video below for more complete information and tips

Thank you for watching, and don’t forget to like this video, share it and subscribe to CityEvents to gain valuable knowledge about planning your future events.