The Beer Boutique in Liberty Village – Now Open!

With the red carpet, DJ Bello Sound, Toronto media, an abundance of beer and carefully-paired hors d’oeuvres, you’d be forgiven if you thought you were at the opening of the latest hotspot in Downtown Toronto. This Monday, CityEvents organized the launch party for The Beer Store to celebrate the opening of The Beer Boutique’s flagship store in Liberty Village.  This is one of a few locations planned in growing areas.

True to its concept, the party drew in a host of beer connoisseurs and aficionados. From industry insiders and Toronto socialites to food and drink bloggers and magazine journalists, everyone present  had a great time at the launch. Guests were able to browse through the shelves and socialize as they sipped on drinks provided by the knowledgeable servers and bartenders. A taste of what is to come, The Beer Boutique promises a self-serve location complemented by knowledgeable staff (everyone is Prud’homme certified!) who will help you learn about and select the right taste of beer for every occasion!

The atmosphere was definitely chic and upscale but at the same time, familiar, and reminiscent of summer cottage days when all you wanted was to lay out and have a cold one with your friends. Special thanks to our partners and sponsors for it happen! And thank you to everyone who came out and supported the launch of The Beer Boutique!

Get ready, beer lovers. This is the beginning of an incredible concept for all of you who love beer.

For more pictures, click here.

Here are some photos of the event: http://www.flickr.com/photos/cityeventstoronto/sets/72157626835569599/

For beer lovers everywhere! Introducing The Beer Boutique!

Introducing a new way to love beer: The Beer Boutique!

Brought to you by Canada’s very own, The Beer Store is launching its newest retail venture in Liberty Village later in the month of June. Not only will patrons have the same wide range of beer to choose from, but they’ll also be able to purchase beer in smaller packs, and even mix and match with custom cardboard carriers.

And if that isn’t reason enough to check it out, The Beer Boutique will feature regular tasting and pairing events. We all know that food and drink go together, and The Beer Boutique will let you discover new brands and match great foods with each one. And because the store is all self-serve, you’ll have the opportunity to browse to your heart’s content.

The entire objective of this great new concept store is to be a beer lover’s dream, to enhance a greater beer experience, and to learn more about the brews everyone loves so much.

Beer lovers: get excited. Just in time for summer, The Beer Boutique promises to be an incredible experience.