How to Market Your Event and Create Buzz with Facebook

If you have been following our series of how to market and create the buzz on social media, here is our new video!

Social media sectors such as Facebook, Twitter, Instagram, and your surrounding neighbourhood are great ways to network and spread the word about your past, current, and future projects.  Today we are focusing on Facebook: one of the most popular social media tools.

Facebook is a powerful and cost-effective social media tool. Creating and promoting an event on Facebook is free and requires a series of easy-to-follow steps.  You can also enhance your facebook marketing with a custom facebook ad campaign.

Top Tips On Facebook:  

 

• Create an event on Facebook: Ensure to have any staff, ambassadors with permissions as a host. Once someone has accepted the invitation you are able to change their status to host so they can edit the event and update and post easily. Once you have created the event start to invite friends, ask others to invite others to increase the reach.  You will need to keep the event as a public event so that guests can invite others and people can find your event through facebook search.

• Facebook Campaigns: Many events have grown tracking or increased its exposure and attendees through facebook campaigns and Facebook Ads.  These can be useful as you can be very specific of the geographic area, age, status and other elements so you are only paying for advertising to your target market.

• Photos: Always a great way to provide a visual to your event.  This is a wonderful way to promote your events to your target market and audience and show people enjoying past events. It also gives them a better understanding of what the event looks and feels like. Change your profile and cover photo with the main banner of your event.

• Videos: You can also create promotional videos or video photo slide shows about your event to post.  This can be done using a slide show of photos related to your event, any related footage you have access to, link to music and add text with your main event details.

• Tags: A tag is a hyperlink making it easier for your followers or guests to click and visit the  page or person that you’ve tagged. Your post is usually displayed onto the Wall or Timeline of the Page or friend that you’ve tagged. By tagging speakers or guests, you will make your event more visible and have a chance to reach future attendees.

 

Watch our video below for more complete information and tips on how to market your event and create the buzz on social media.

Thank you for watching, and don’t forget to like this video, share it and subscribe to CityEvents to gain valuable knowledge about planning your future events.

If you liked this video you may also like our video on How to market your event on Hootsuite and YouTube.

BARO – Visit The Neighbourhood

Step into the South American food culture at Baro and feel like you are in midst of one of  South America’s exotic neighbourhoods. Located on the trendy King St., Baro in downtown Toronto is the right place for you to go for your next event. 

 

Baro is not only a place for having dinner with your family, it is also a great venue for your next event with three floors to choose from.

The main floor can accommodate intimate group gatherings of up to 25, the second floor which features the lounge (and a secret speakeasy called Escobar) can hold up to 70 guests, perfect for personal or working functions.

In the Loft, the largest of the spaces at 1,850 square feet, on the very top floor away from the hustle and bustle of busy King St. are where the larger events are held. This open and airy space with brick and exposed beams and a fully functioning wet bar a can hold up to 210 guests and be decorated in any which way desired.  There are also plans to open a rooftop patio come spring time.

The menu at Baro is filled with tasty mains and appetisers no one can, or should, resist.  Baro offers an in-house catering service by chef Steve Gonzalez. Or you are welcome to choose from one of the many catering services Baro recommends, such as Encore Catering, The Food Dudes Inc. or, our favourite, Citizen Catering.

Almost every kind of event can be celebrated here, from art galas and film and photo shoots to private dinners, weddings and birthday parties.

Don’t miss the opportunity to book your event now at Baro.

For all event inquiries for The Loft email Megan,  Events Coordinator, at MEGAN@BAROTORONTO.COM

For all other inquiries INFO@BAROTORONTO.COM

485 KING ST WEST | TORONTO, ON | M5V 1K4 |  416 363 8388 |

http://barotoronto.com/

A Dynamic Only One Gallery  “Brings out the best for your event”

 

Only One Gallery is a contemporary art gallery, 3,000 square foot loft style with high wood ceilings, cement floor and brick walls located in Parkdale. OOG hosts a number of exhibitions and events presenting art with talented artists as well as a number of booked events.

The multi purpose gallery can hold up any event from car shots to traditional art showcase. The venue offers sit down dinners in banquet and reception style from 150- to 250 people.  The venue also features LED exterior lighting with a built in audio system and iPod connection.

 

For more information on this venue check our earlier blog story on 5Brock

Contact: cais@onlyonegallery.com

5 Brock Ave, Toronto, Ontario M6K 2K6, Canada

www.5brockavenue.com

O N L Y O N E G A L L E R Y ®

Art event Bookings, submissions, gallery appointment, curatorial quote, or installation quote

Twitter: @OnlyOneGallery

Facebook: Onlyonegallery

Instagram: onlyonegallery

How To Market Your Event And Create Buzz With Twitter

If you have been following our series of how to market and create the buzz on social media, here is our new video!

This marketing video outlines how to prepare effective techniques to market your events on Twitter.  Because posts on twitter are only 140 characters, your tweets have to be creative and engaging. It’s better to tweet something short and eye catching and include a link that people can click for more information.

Top Tips On Twitter:  

 

• Text/Quick Stories/ Bytes: Different people are interested in different things, write tweets about all aspects of the event and don’t forget to mention sponsors, ambassadors. One text byte explains charity or the cause or explains official message, while another is all about the talent, celebrities or DJ, and another could perhaps showcase the venue or the food, or signature drinks etc.

• Photos and Videos: Photos show up well on twitter, so similar to facebook, tweet and post photos so followers can get a visual of the event. You can also create promotional videos about your event to post on various sites online.  This can be done using a slideshow of photos related to your event, any related footage you have access to, link to music and add text with your main event details or can try Vine that is integrated into twitter recently.

• Twitter contest: Setting up a twitter contest is a perfect way to increase your reach and have your followers engage or retweet.  The most common is a Retweet to win, another way is to ask ppl to mention a hashtag and account name (@Mention)  These can also be held onsite at the events to increase engagement by attendees.

• Hashtags: Create an easy to remember, short relevant Hashtag. Ensure the hashtag  you create is on tickets, website, signs, email reminders, facebook event/posts and in your tweets. Hashtags will make it easier to find any tweet related to the event and can also be very useful if you have a social media wall during your event.

 

Watch our video below for more complete information and tips on how to market your event and create the buzz on social media.

Thank you for watching, and don’t forget to like this video, share it and subscribe to CityEvents to gain valuable knowledge about planning your future events.

If you liked this video you may also like our video on How to market your event on Instagram and Hootsuite.

Recap: The 33rd Annual Great Valentine Gala

On Saturday, February 11th 2017, The Canadian Foundation for Physically Disabled Persons celebrated the 33rd year of the Great Valentine Gala, an awards ceremony and fundraising event that celebrates the success of Canadians with physical disabilities.

With over 470 guests in attendance, attendees were treated to delicious food, sweet wines and live performances by the amazing Beatles tribute band – The Caverners. Of course, Suhana Meharchand, the event’s enthusiastic and professional MC, did an outstanding job as the Master of Ceremonies.

A lively reception took place in the Fairmont Royal York’s Ontario Room at 6PM, where guests in attendance were invited to socialize with other CFPDP members and guests as well as enjoy the complimentary drinks offered at the bars. Guests were also invited to sign a banner at the Invictus Games booth that is to be displayed at the event taking place in September 2017.

Afterwards in the Canadian Room, food was served and awards were handed out to Canadians who have showcased to the world in the past year, their ability to work hard and strive for success. Congratulations to the 2016 Rio Paralympic Medal Winners, Chantal Petitclerc, Tim Hortons Canada and Cisco Canada.

With more live entertainment provided by The Caverners and DJ Jerry Archer, our guests danced the night away and happily celebrated the end of the 33rd Great Valentine Gala. To see photos from this event click here: https://www.flickr.com/photos/cityeventstoronto/albums/72157680300383895

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