Event Fundraising Strategy & Planning

When it comes to your fundraising events, if you were starting over, how different would they look?

1. Become more data driven.
It is impossible to run a successful event fundraising program without understanding the characteristics of your participants and the linkages between those characteristics and giving.

2. Understand the difference between metrics and analytics.
Event fundraisers are talking about not just measuring more and better, but also predicting donor and participant behaviours. You can use your analysis as a blueprint to think strategically about how to improve your event’s future fundraising results.

3. Think in segments.
It’s essential to target your segments differently. Within each event there are definitely groups of participants that we should focus on more than most. It is essential that you identify up front how many segments you can actually administer.

4. Predict future activities.
This is basic segmentation developed from descriptive analysis. But while this helps to focus efforts, it is essentially reactive 3and does little to develop new gifts.

5. Think relationships.
All aspects of the event marketing relationship are changing. Social media is perhaps the most obvious change, but there are other choices you can use. Rather than treating social media as a standalone channel or replacement for traditional tactics, event marketers should be looking for ways to use social media to support and enhance the successful programs they already have in place.

6. Drive fundraising productivity.
In some organizations fundraisers spend too much of their time doing tasks that the marketing should be doing for you. We’re seeing some organizations use their CRM and personal fundraising systems to take advantage of automation, email and social media to make personal fundraisers more credible with their donors and shorten the cultivation cycle.

7. Use social media to connect and facilitate dialogue.
You’re are accountable for your events’ participation in social media—even if your aren’t engaging in those conversations yourself. You must train, educate and support your event participants who fundraises on behalf of the organization.

8. Remember the 80/20 rule.
Do you treat all event participants equally? You shouldn’t! The most effective events focus the majority of their efforts on the participants with the highest potential return, which typically constitutes only about 15% of the participant base.

9. Give your donor database the respect it deserves.
We recommend that you not overlook an analysis of the structure of your data gathering itself. This is an area all-too-often ignored. This includes administration of hundreds of thousands of participants and donor records and millions of transactions.

10. Be different.
The audit and evaluation of your events should include comprehensive participant, donor, market and competitive analysis. Understanding how you will compete and differentiate your events is critical to success.

CityEvents: Like the Facebook Page Contest

It’s an exciting month! The ‘Like the Facebook Page Contest’ has kicked off. CityEvent is becoming more and more well known around the city.

To reward our fans we have a few surprising gifts for you guys! You can get the chance to win one of two gift baskets worth 200 dollars! Or a 100 dollars gift certificate!

All you have to do is login to Facebook, search for CityEvents and like our page!

http://www.facebook.com/pages/CityEvents

The contest runs until September 30th.

What are you waiting for? Did you already like our Facebook Page?

 

 

 

 

 

Incentiveworks: The whole world in Toronto!

August 23rd and 24th at Incentiveworks was something I hope you didn’t miss. The Metro Toronto Convention Center was full of event planners, professionals and travel enthusiasts. The perfect fit for companies looking to take their meetings to new places and cultures and allow themselves to be immersed into a world of dreams, entertainment and much more!

While walking though the different aisles we all had a sense that we were travelling the world without having to leave Toronto.

The first thing to do after we enter the hall was enjoy a huge amount of international food samples, like home made nachos from Central America, cheese from France, sushi from Asia, tiramisu from Italy, soufflés and other fruits, cupcakes and candies. Of course, you need to match this food with a drink: wine, beer and special martinis were provided in some both that you got to discover for your own interest and pleasure.

Finally after a good dinner what is better to do than discover the wonders around you. Travelling across the provinces of Canada, the states of America, to Eastern Europe then of to the Pacific and Atlantic Islands.
Of course you could stop in at the best hotels here, and finish your journey with a special massage offered by one of their masseuse.
What else would you need?

Travel all around the world and enjoy the best places for free?
IncentiveWorks was the place to be last week!!!

“No soup for you!” that’s fine, there is a better option.

Located in the heart of Liberty Village, its very own modern one-of-a-kind Japanese restaurant called Liberty Noodle. The restaurant serves healthy and nutritious Japanese inspired meals which include ramen and sushi with influences from far-off places like India, China and Thailand. The restaurant incorporates a clean and modern aesthetic, allowing the food to be the focus of their guest experience.

And speaking of guest experience, the owners of Liberty Noodle took part in a local networking event (Liberty Social Hour) and did an incredible job catering to their guests.

“Liberty Social hour is what it promises to be. The event was a huge success, a restaurant owner’s nightly wish. A good vibe, a great crowd- eclectic as the neighbourhood. Furthermore, the organizing team, lead during our event, by Jay Reyes, made it a walk in the park for me and my staff” said Sang Kim, Head Chef of Liberty Noodle.

A great place to enjoy great food with friends and co-workers, Liberty Noodle delivers a voyage of culinary travel through some of the most exciting foods of Asia.

“It was very nice of you to bring people together for Liberty Social Hour. This was a great opportunity to meet with my fellow community members and talk about the area. Liberty Social Hour exposed residents to the many great venues in their own backyard.” Mike Yen

“I must admit that I was really impressed with the networking sessions. I got business!!!!. My main objective in a networking is to find new leads. This Networking allowed me to gain new ideas and new approaches that I didn’t think of before.
It was amazing experience. I will definitely attend next year.” Alicia Galarza

“I attended the last 3 events and each time, I met new people from the neighbourhood. Great idea, great concept to bring people together!” Laure ampilhac

For more pictures go to: Link

Make your event a success in 3 steps

1. Be attractive to guests:
* Offer them specials, something they can’t have somewhere else.
* Choose a well-known venue based on users reviews.
* Give personalised and original goody bags

2. Communication as a priority:
* Mobilize all your social networks.
* Don’t forget the influence of Facebook.
* Use social media for better coordination.
* Let them know everything about what is happening and who is coming.

3. Make your event special:
* Insist on the first and the last impression.
* Energy, Surprise, Spontaneity, Emotion.
* Discussion and contact between people is a priority.

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