How to Market Your Event and Create Buzz with Facebook

If you have been following our series of how to market and create the buzz on social media, here is our new video!

Social media sectors such as Facebook, Twitter, Instagram, and your surrounding neighbourhood are great ways to network and spread the word about your past, current, and future projects.  Today we are focusing on Facebook: one of the most popular social media tools.

Facebook is a powerful and cost-effective social media tool. Creating and promoting an event on Facebook is free and requires a series of easy-to-follow steps.  You can also enhance your facebook marketing with a custom facebook ad campaign.

Top Tips On Facebook:  

 

• Create an event on Facebook: Ensure to have any staff, ambassadors with permissions as a host. Once someone has accepted the invitation you are able to change their status to host so they can edit the event and update and post easily. Once you have created the event start to invite friends, ask others to invite others to increase the reach.  You will need to keep the event as a public event so that guests can invite others and people can find your event through facebook search.

• Facebook Campaigns: Many events have grown tracking or increased its exposure and attendees through facebook campaigns and Facebook Ads.  These can be useful as you can be very specific of the geographic area, age, status and other elements so you are only paying for advertising to your target market.

• Photos: Always a great way to provide a visual to your event.  This is a wonderful way to promote your events to your target market and audience and show people enjoying past events. It also gives them a better understanding of what the event looks and feels like. Change your profile and cover photo with the main banner of your event.

• Videos: You can also create promotional videos or video photo slide shows about your event to post.  This can be done using a slide show of photos related to your event, any related footage you have access to, link to music and add text with your main event details.

• Tags: A tag is a hyperlink making it easier for your followers or guests to click and visit the  page or person that you’ve tagged. Your post is usually displayed onto the Wall or Timeline of the Page or friend that you’ve tagged. By tagging speakers or guests, you will make your event more visible and have a chance to reach future attendees.

 

Watch our video below for more complete information and tips on how to market your event and create the buzz on social media.

Thank you for watching, and don’t forget to like this video, share it and subscribe to CityEvents to gain valuable knowledge about planning your future events.

If you liked this video you may also like our video on How to market your event on Hootsuite and YouTube.

How To Market Your Event And Create Buzz With Twitter

If you have been following our series of how to market and create the buzz on social media, here is our new video!

This marketing video outlines how to prepare effective techniques to market your events on Twitter.  Because posts on twitter are only 140 characters, your tweets have to be creative and engaging. It’s better to tweet something short and eye catching and include a link that people can click for more information.

Top Tips On Twitter:  

 

• Text/Quick Stories/ Bytes: Different people are interested in different things, write tweets about all aspects of the event and don’t forget to mention sponsors, ambassadors. One text byte explains charity or the cause or explains official message, while another is all about the talent, celebrities or DJ, and another could perhaps showcase the venue or the food, or signature drinks etc.

• Photos and Videos: Photos show up well on twitter, so similar to facebook, tweet and post photos so followers can get a visual of the event. You can also create promotional videos about your event to post on various sites online.  This can be done using a slideshow of photos related to your event, any related footage you have access to, link to music and add text with your main event details or can try Vine that is integrated into twitter recently.

• Twitter contest: Setting up a twitter contest is a perfect way to increase your reach and have your followers engage or retweet.  The most common is a Retweet to win, another way is to ask ppl to mention a hashtag and account name (@Mention)  These can also be held onsite at the events to increase engagement by attendees.

• Hashtags: Create an easy to remember, short relevant Hashtag. Ensure the hashtag  you create is on tickets, website, signs, email reminders, facebook event/posts and in your tweets. Hashtags will make it easier to find any tweet related to the event and can also be very useful if you have a social media wall during your event.

 

Watch our video below for more complete information and tips on how to market your event and create the buzz on social media.

Thank you for watching, and don’t forget to like this video, share it and subscribe to CityEvents to gain valuable knowledge about planning your future events.

If you liked this video you may also like our video on How to market your event on Instagram and Hootsuite.

How to market your event and create buzz with Linkedin

If you have been following our series of how to market and create the buzz on social media, here is our new video!

This time we are telling you how to promote your event through Linkedin: a professional social network, where you can connect with companies and other professionals. Linkedin is one of the most popular social media counting more users than Twitter, Pinterest and Instagram. Despite its popularity, Linkedin is often forgotten by marketers which makes it the best platform to promote your event without too much competition. We don’t recommend LinkedIn for your next music festival but it could be a perfect place to get the word out for your next networking event or conference.

Here are some highlights of the video:

 

• Keep your profile and company page updated: A properly optimized profile or page will increase your search visibility, so you have to make sure to use relevant keywords in your description, use descriptive wording in your job title and company name, Complete all fields in your profile and company page and to include links to your website and blog in your profile, description and posts.

• Join groups: Groups are the best way promote your event. This is a good way to select a specific audience and to promote your event to the right target. You can find groups very easily by using the search tool. You can also create your own group which will help you to connect with attendees before and after the event, to provide a central place for them to ask questions and facilitate discussion around the event topics.

• Send invitation and messages: You can’t be shy when promoting an event, so you should be familiar with contacting people directly. Using the Advanced People Search, you can filter the results by how you’re connected as well as by keyword, industry, and location.You can send invitations to your event using the Advanced People Search function to find people that would benefit by attending your event, media contacts that may be interested in covering the event for their outlet or potential event sponsors. You can also send direct messages to your contacts or members of groups you are part of.

Watch our video below for more complete information and tips

Thank you for watching, and don’t forget to like this video, share it and subscribe to CityEvents to gain valuable knowledge about planning your future events.

The NEW Great Hall – Giving heritage a whole new meaning

A cherished Toronto heritage building that has been standing since 1889 has received a full renovation. The Great Hall located at the corner of Queen St. W. and Dovercourt St. was founded as one of Toronto’s first West End YMCA.  Rich in history, The Great Hall for over 125 years has hosted some of the most acclaimed events in the city. After being completely restored the summer of 2016, it is now ready to open its doors to all sizes and shapes of events.

Boasting over 20,000 sq. ft. of flexible space across four distinctive venues, The Great Hall is able to accommodate any size of event. These four venues can be combined or rented separately. Able to provide seating as intimate at 10 people up to 1,200 people. The four separate halls include: The Main Hall, Longboat Hall, Conversation Room and Drawing Room.

The Main Hall

This hall is a two-storey space that extends as large as 10,000 sq. ft. and includes a reception area, coat and green room. It also includes decor of large arched windows, a stage, 30 ft. ceilings and more. Capacity can fit up to 480 people standing and is flexible for seating and table arrangements. The Main Hall with the new renovations, has been installed with a state-of-the-art audio/ visual system.

Conversation Room

Located on the second floor of the The Great Hall, the Conversation Room is a classic Victorian room. With its white walls and chandeliered ceiling it is the perfect “gathering place” for your next venue. At 1,200 sq. ft. it can accommodate up to 117 people standing and seating is flexible.

Longboat Hall

In 1889 this hall became the first West End YMCA gymnasium. It is a two-storey venue with a street-level main entrance on Dovercourt Rd. This space stretches up to 5,000 sq. ft. and can fit up to 400 people standing. This venue is also complete with a state-of-the-art audio/ visual system and a modulator stage.

Drawing Room

This small but elegant room can accommodate up to 97 people standing and is perfect for small receptions, business meetings, luncheons and more. The Drawing Room also is equipped with a gourmet presentation kitchen and grand bar.

Courtesy of: The Great Hall

For more information visit the website: www.thegreathall.ca

World Class at the Randolph Theatre

For over 20 years, Randolph Academy for Performing Arts has been involved in every major musical theatre event to positively affect local and national communities. Randolph Theatre continues to provide world class theatre art training, and continues to employ talented individuals and encouraging sustainability to Canadian and global entertainment.

Randolph Theatre is also available to host major theatre events in Toronto from the pre-broadway runs of Ragtime and Fosse to the North American premieres of the Wizard of Oz and Dirty Dancing. During the mega-musical revolution in Canada, Randolph Academy has established itself to rise as a new breed of performing arts to meet the needs of a demanding and dynamic industry.

CAPACITY

Seating capacity is 518;

263 on the main floor and 255 in the balcony.

FOR MORE INFORMATION CLICK WEBSITE LINK: http://www.randolphacademy.com

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