CityEvents goes Social

 

In case you missed the exciting news, we at CityEvents, Toronto’s premier event planning boutique, have expanded operations to include CitySocial, our social media management & training division! The new services being offering consist of designing and executing online marketing campaigns for products and events, focusing on social media planning and tactics. Additionally, we will have training and guidance available for those who wish to manage their own online marketing, but are not familiar with social media, or the right strategy for them.

We cater our event planning and marketing services to small and medium size businesses in international trade, arts and culture, and the hospitality sectors, as well as non-profit organizations. We are also offering our new social media services in French and Spanish!

Two weeks ago we had the opportunity to launch CitySocial, as the official social media sponsor of UnExpected ’13, the Opening Night VIP Party for the Canadian Special Events Expo. Our team managed online interactions prior to and after the event, and were responsible for on-site promotion of contests, and social media engagement. This recent expansion will now offer our client’s the opportunity for one stop shopping at CityEvents, from product and event development, marketing strategies, metrics, and more.

Check out the photos from UnExpected ’13 and our CitySocial launch: http://www.flickr.com/photos/cityeventstoronto/sets/72157633048285693

The most effective way to market your business online? It was debated and answered at Search and Social Rank Symposium

 

 

 

 

Search and Social Rank Symposium made a huge splash in marketing at the Boiler House on April 16th !

Due to the public’s insatiable curiosity for more insight into the weird science at the intersection of social media marketing and search engine optimization, there was a third Search and Social Rank Symposium held at The Boiler House restaurant on Monday, April 16^th, in the Distillery District of Toronto. Presentations and discussions illustrated the intricacies of social media marketing, while featuring expert guest speakers Rob Campbell, Alex Blom and Brad Gosse.

Search and Social Rank Symposium created the perfect opportunity to build valuable relationships with business professionals, while guests learned the necessary skills to market your business online like a pro!

The event featured presentations by leading industry professionals, followed by a question and answer session, and networking opportunities. Attendees learned the elements of good business storytelling, social media marketing, SEO and how to run a successful business online. Guests can now use the tools they learned to develop their professional edge from the presentations at Search and Social Rank Symposium!

Rob Campbell and Brad Gosse take two totally different approaches to online advertising, and disagree on storytelling structures, and how to use Google search in web marketing. Their presentations should stand in sharp contrast. Alex Blom, who speaks first, has always been a creative thinker with clever ideas about clouds and conversion metrics.

Highlights included:

Search engine optimization
Social media marketing
Audience Penetration and Reach

Speakers included:

Rob Campbell, Principal, Lenzr

Rob Campbell Principal at Lenzr Canada’s largest serial photo contest website. Prior to Lenzr Rob was a Social Marketer at LifeCapture Interactive and a writer and producer at Threshold Media Productions. As the Prime Innovator at Lenzr Corp, Rob Campbell is also the director of the Page One Program, which uses Lenzr photo contests and other attractions to build high quality ‘social capital’ closely aligned to client website’s value proposition.

 

 

 

Alex Blom, CEO, SalesChoice

Australian born Alex Blom is the CEO of SalesChoice a sales management company providing detailed analytics and minimizes data entry. Prior, Alex was CTO and Partner at Helix. His achievements include Helix and selling startup, co-organizing Freelance Camp TO and being awarded Young Citizen of the Year. Alex troubleshooted retail conglomerates, ran marketing / sales organizations, created music festivals and co-founded not for profits.

 

 

Brad Gosse, Founder, Yourbrain Media Inc.

Brad Gosse is a consultant and Founder of Yourbrain Media Inc. Brad Gosse is an expert on such topics as search engine optimization (SEO), product creation and website monetization. Yourbrain Media Inc. is a Canadian online publishing and advertising company. Brad teaches comprehensive SEO courses that integrate social media and sales psychology. His specialties include social media, SEO, video branding, business development, personal branding, Internet marketing, software development and advertising. Brad started building websites for other people in 1996 and before creating his own sites with revenue models built in. Brad is the owner of several online and offline businesses along with commercial real estate.

 

Ticket included delicious food from the esteemed chefs at Archeo, with cash bar.

Where: Archeo Trattoria, 55 Mill Street, The Distillery

For more information visit:,www.jib.ca/searchandsocial
www.lenzr.com, www.jib.ca, www.torontocityevents.com, or like us on Facebook!

 

Tips for LinkedIn

LinkedIn is among the more popular social media platforms and it is not hard to see why; it lets users make professional connections where most social media is better for making personal ones. LinkedIn has the benefit of influencing what comes up when doing searches like Google.  Instead of seeing potential embarrassing photos users are met with your professional profile.

 

Social Media for the Enterprise Presented by LinkedIn for Social Media Week emphasized some key points about using LinkedIn that we have shared below.

Develop A Brand

You are going to want to distinguish yourself and promote your positive attributes.

 

Showcase The Person Behind The Brand

People are going to want to know what makes you and your brand different so don’t be afraid to show your interests; just make sure that they don’t hurt your professional image.

 

Monitor Your Profile

Have relevant an up to date information. This will give people viewing your profile the right tools to effectively communicate to and about you. Help them understand what benefits you can provide by keeping information accurate and up to date.

 

Participate

LinkedIn has groups for nearly every profession, so join one and contribute.  This is all about visibility, by being an active participant you can show your expertise and raise your profile within your profession.

 

Make Connections Through Connections

Social media is about relationships and engagement; having a strong network is dependent on you making the effort; your connections are resource base and they can help you by providing new contacts.

http://www.linkedin.com/in/cityevents

Incentiveworks: The whole world in Toronto!

August 23rd and 24th at Incentiveworks was something I hope you didn’t miss. The Metro Toronto Convention Center was full of event planners, professionals and travel enthusiasts. The perfect fit for companies looking to take their meetings to new places and cultures and allow themselves to be immersed into a world of dreams, entertainment and much more!

While walking though the different aisles we all had a sense that we were travelling the world without having to leave Toronto.

The first thing to do after we enter the hall was enjoy a huge amount of international food samples, like home made nachos from Central America, cheese from France, sushi from Asia, tiramisu from Italy, soufflés and other fruits, cupcakes and candies. Of course, you need to match this food with a drink: wine, beer and special martinis were provided in some both that you got to discover for your own interest and pleasure.

Finally after a good dinner what is better to do than discover the wonders around you. Travelling across the provinces of Canada, the states of America, to Eastern Europe then of to the Pacific and Atlantic Islands.
Of course you could stop in at the best hotels here, and finish your journey with a special massage offered by one of their masseuse.
What else would you need?

Travel all around the world and enjoy the best places for free?
IncentiveWorks was the place to be last week!!!

9 advices to be the best at negotiating

1. Educate, educate
Before you walk into any negotiation do your homework, arm yourself with information, research the going prices and features then decide what you’re willing to spend. The more information you have the better bargainer you’ll be.

2. Act in a way your opponent feels comfortable with you
People like doing business with people they like. They’ll concede a point or two if they feel the other is honest and friendly. So set a pleasant and cooperative tone and your opponent will usually respond in kind. Start off slowly, banish the harsh sounding word NO, and find common interests.

3. Keep your cool
And put on your poker face when you walk in the door.

4. Find your opponent’s emotional needs and make use of them
Use a bit of psychology!

5. Trust yourself
Don’t diminish your credibility. Be polite but don’t back down. You’re your opponent in the eyes. Don’t pause and look away before answering.

6. Use silence
Silence almost always works in your favour. Hmmmm, I don’t know… and silence. Silence creates the impression of confidence and breaks the rhythm of negotiations.

7. Be direct about what you both want
Reveal your budget. Many people you deal with don’t like playing the negotiating game and would rather just make a quick and simple deal. All prices are negotiable; you just have to find the right person who can do the deal – and the courage to ask! A good line to use: “You’re entitled to make a profit, but if your competitors can do it for less, you guys probably can too.”

8. Ask and get the more information you can
And listen carefully to the answers. Watch the body language that accompanies the answers. Listening will also prevent you from revealing important and possibly damaging information of your own.

9. Control your feelings and be sure you leave in good terms
If you do make a deal, never let your opponent know what a good deal you received. And make sure your opponent feels good at the close of negotiations if you ever hope to deal with him again.

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