UnExpected 2013
March 12, 2013 by deblewis
Filed under CitySocial, Past Events, Toronto
Bored of predictable and traditional events? Looking for an event worth talking about for years to come? Then I hope you got your pass for UnExpected 2013, the sold-out Opening Night Party for the Canadian Special Events Expo. This is a “can’t miss” night for event planners, and it’s sure to be unforgettable.
At this year’s UnExpected event, you will have the chance to mix and mingle with event professionals from all sectors of the industry, while enjoying food and drink from various suppliers like Bucket & Whisk, and Wandering Bean Coffee. Prepare to be endlessly entertained by performers such as the hula-hooping duo, Becky Hoops and David Fiset. With so much variety in food, entertainment, and experiences, you’re bound to find something you love, and many things that are “unexpected”.
We at CityEvents, are sponsoring the social media services for UnExpected 2013; our team have been managing the online marketing and promoting, and will be on-site maintaining the event’s online presence. We are sponsoring this event, in an endeavour to launch and showcase, “CitySocial”, the expansion of our operations to include product & event marketing services. Our focus will be on social media planning and tactics as we design and execute marketing campaigns for businesses in the professional services, hospitality, and non-profit sectors.
Please feel free to contact us for more information on our new services, and we ask that you share the news of our exciting expansion. Also, watch out for contests and prizes coming up before (on Facebook), and at, the UnExpected 2013 event!
CityEvents Facebook Page: https://www.facebook.com/pages/CityEvents/143334525693578?ref=hl
CSE UnExpected Page: http://canadianspecialevents.com/cseme_toronto/for-attendees/opening-night-party/
The most effective way to market your business online? It was debated and answered at Search and Social Rank Symposium
March 27, 2012 by deblewis
Filed under Ontario, Past Events, Toronto, Uncategorized
Search and Social Rank Symposium made a huge splash in marketing at the Boiler House on April 16th !
Due to the public’s insatiable curiosity for more insight into the weird science at the intersection of social media marketing and search engine optimization, there was a third Search and Social Rank Symposium held at The Boiler House restaurant on Monday, April 16th, in the Distillery District of Toronto. Presentations and discussions illustrated the intricacies of social media marketing, while featuring expert guest speakers Rob Campbell, Alex Blom and Brad Gosse.
Search and Social Rank Symposium created the perfect opportunity to build valuable relationships with business professionals, while guests learned the necessary skills to market your business online like a pro!
The event featured presentations by leading industry professionals, followed by a question and answer session, and networking opportunities. Attendees learned the elements of good business storytelling, social media marketing, SEO and how to run a successful business online. Guests can now use the tools they learned to develop their professional edge from the presentations at Search and Social Rank Symposium!
Rob Campbell and Brad Gosse take two totally different approaches to online advertising, and disagree on storytelling structures, and how to use Google search in web marketing. Their presentations should stand in sharp contrast. Alex Blom, who speaks first, has always been a creative thinker with clever ideas about clouds and conversion metrics.
Highlights included:
Search engine optimization
Social media marketing
Audience Penetration and Reach
Speakers included:
Rob Campbell, Principal, Lenzr
Rob Campbell Principal at Lenzr Canada’s largest serial photo contest website. Prior to Lenzr Rob was a Social Marketer at LifeCapture Interactive and a writer and producer at Threshold Media Productions. As the Prime Innovator at Lenzr Corp, Rob Campbell is also the director of the Page One Program, which uses Lenzr photo contests and other attractions to build high quality ‘social capital’ closely aligned to client website’s value proposition.
Alex Blom, CEO, SalesChoice
Australian born Alex Blom is the CEO of SalesChoice a sales management company providing detailed analytics and minimizes data entry. Prior, Alex was CTO and Partner at Helix. His achievements include Helix and selling startup, co-organizing Freelance Camp TO and being awarded Young Citizen of the Year. Alex troubleshooted retail conglomerates, ran marketing / sales organizations, created music festivals and co-founded not for profits.
Brad Gosse, Founder, Yourbrain Media Inc.
Brad Gosse is a consultant and Founder of Yourbrain Media Inc. Brad Gosse is an expert on such topics as search engine optimization (SEO), product creation and website monetization. Yourbrain Media Inc. is a Canadian online publishing and advertising company. Brad teaches comprehensive SEO courses that integrate social media and sales psychology. His specialties include social media, SEO, video branding, business development, personal branding, Internet marketing, software development and advertising. Brad started building websites for other people in 1996 and before creating his own sites with revenue models built in. Brad is the owner of several online and offline businesses along with commercial real estate.
Ticket included delicious food from the esteemed chefs at Archeo, with cash bar.
Where: Archeo Trattoria, 55 Mill Street, The Distillery
For more information visit:,www.jib.ca/searchandsocial
www.lenzr.com, www.jib.ca, www.torontocityevents.com, or like us on Facebook!
OBAMA’S SOCIAL MEDIA CZAR
February 17, 2011 by CityEvents
Filed under Ask Deb, Ontario, Past Events, Toronto, Uncategorized
Hear from Mike Slaby, former technology & media advisor to the White House and CTO for ‘Obama for America’ presidential campaign and other panelists. Ask and learn what the most important aspects of a social media strategy are and how you can implement them.
Thursday 24th of February
Location: The Drake Hotel, 1150 Queen Street West, Toronto, Ontario, M6J 1J3
5:00pm-6-00pm: Registration & Networking
6:00pm-7:00pm: Panel Q & A and Live Interactive Webcast
7:00pm-8:00pm: Networking
Register:
Other Panelists:
Honourable Harinder Takhar, Minister of Government Services
Note: Other panelists to be announced.
Media Interviewers:
Sean Stanleigh, Editor, Your Business, The Globe & Mail
Julie King, Publisher & Managing Editor, CanadaOne.com
LMA Toronto Chapter Fall Conference: Changing Face of Legal Marketing
October 5, 2010 by CityEvents
Filed under Ontario, Past Events, Toronto, Uncategorized
Date: Tuesday, November 30, 2010
Location: Four Seasons Hotel, 21 Avenue Rd.
Legal Marketing Assocation: The Changing Face of Legal Marketing,
Contact: Deborah Lewis
Ph: 416-619-0596 Email: deborahlewis@rogers.com
The Legal Marketing Association, Toronto Chapter Fall Conference will be a one-day educational experience offering key insights on how to adapt, leverage, and develop profitable strategies in the changing legal market for everyone, from marketing professionals to practicing lawyers.
The event will feature expert keynote speakers including authors, Mitch Joel, Six Pixels of Separation and Adrian Dayton, Social Media for Lawyers.
The registration fee includes lunch and a cocktail party at one of Toronto’s premier event locations, The Four Seasons Hotel.
LMA Website: (should be ghost link)
http://www.legalmarketing.org/Chapters/TORONTO/ABOUTUS/tabid/220/Default.aspx
Create Buzz for Events in Toronto
February 3, 2010 by cityevents2
Filed under Uncategorized
Planning events in Toronto isn’t easy, type the words: Event Toronto into google and you are instantly bombarded with thousands of promotions and invitations. With the advent of Facebook just about anyone can arrange an invitation to an event. But how does one make their event stand out? How do you influence a crowd to attend and keep them coming back for more? You create buzz!
Last night young professionals from across the GTA gathered to learn valuable tips, simple tricks and advanced tactics for marketing their events in Toronto. Attendees heard from Deb Lewis, CEO of CityEvents and Rob Campbell, Prime Innovator of Smojoe about best practices used by professionals and a myriad of free social media resources to create buzz and build social capital at the same time.
The seminar covered a step-by-step process that guided participants on how they should market their events or fundraisers. Atendees learned how to ‘put it out there’ and develop a communications strategy and agenda to target and achieve event objectives. The experience came complete with a handy booklet titled “ How to Market an Event in Toronto” on which to notate revelations.
There are numerous ways to promote, market and get the word out for events. Here is a glimpse of what they learned:
To begin create a promotional tool kit with event descriptions, photos, event images, links, and other relevant information or visuals. You need to create excitement around your event, the more often people see and hear about it the more interested they become. This also increases the credibility of your event. Get your target market excited about your event so they rush to sign up or buy tickets.The basis of promoting and marketing events is mainly determined by the details you decide to share and disclose with the target market.
Things to think about:
Who is your potential audience?
What is the value of your event for the attendee?
How can you communicate this to your potential audience?
Details of your Event ?Event Information:
Who? What? When? Where?
Tips to Developing Content:
When creating compelling content, images, photos and event descriptions, think about the value of your event or the “hooks” that will compel people to attend. Attendees want to know their value for attending your event. This is more relevant when people are investing in a ticket. It is important to promote what will be included in the ticket price. Create a compelling Unique Selling Proposition. Ensure you inject excitement into your event descriptions, make it sound intriguing and exciting to your target market. Focus on your targets needs, wants and desires. ??When you are developing your event description or “event story” consider these hooks to entice your target market. Create a series of hooks you can utilize in multiple promotional channels. ??Why do people care about your event? ?What are their motivations? ?What’s a unique offer? ?Are their key celebrities attending?
These are some the basic strategies needed to be successful in the event marketing field.
Want to Know More ?
If you are looking for more information in this area you can purchase a more detailed booklet “How to Create Buzz around your event”
With some basic knowledge, innovation, creative thinking, and the right partnership, anybody and everybody can and will master the ins and outs to event marketing. The How to Market and Create Buzz for Events manual available online is a perfect guide and a definite help to anybody who is starting out in the event marketing field. Also to those who need a little guidance while promoting and implementing various marketing strategies for events. Determining an area for promoting your events and websites IS creating your own community feeling! For assistance in this area contact us at info@torontocityevents.ca
