CityEvents client video testimonial Launch
April 4, 2011 by CityEvents
Filed under Ask Deb, Toronto, Uncategorized
Over the years CityEvents has created some fabulous events for many different clients and partners and the feedback from each event has been something we’ve always been looking to share with everyone, and now we can. We’ve launched our very own series of client video testimonials with some of our different clients speaking about CityEvents and Deborah Lewis. Here is a look at a few of our testimonial video’s already up.
Rob Campbell CEO of Lenzr
Check out this video testimonial of Rob Campbell speaking about Deborah Lewis CEO of CityEvents.
Senator Vim Kochhar Chariman of Canadian Foundation for Physically Disabled Person
Check out this video testimonial of Senator Vim Kochhar speak about working with Deborah Lewis & CityEvents on the many projects together including the Great Valentine’s Gala.
Peter Donato President for All Sports Marketing
Check out this video testimonial of Peter Donato speaking about working with Deborah Lewis & CityEvents on an event and why he would highly recommend CityEvents.
More videos to be added.
FastLane in the Community
March 17, 2011 by deblewis
Filed under Past Events
“FastLane in the Community”, April’s FastLane not only offers networking but also illuminates what you as a Torontonian can do to give back to the community. This is your chance to meet young professionals, build relationships and fulfill your career, community, lifestyle and social goals.
Last years ‘FastLane in the Community’ was such a success that we were inspired to partner with Kultura and United Way’s GenNext and they have partnered with us again for 2011. Kultura will once again host FastLane in the Community; you can absorb the rustic appeal of Kultura throughout this unique networking experience. Another one of our community partners is the Junior League of Toronto, an organization of women committed to promoting voluntarism.
Come check out the opportunities these organizations have available to you, after all experience is everything; you can take all of the skills you learn throughout your time volunteering and apply them to achieving your career goals. Each guest will receive a gift bag with exclusive samples and offers from companies like John Frieda, ColdFX, Blo Blowdry Lounge, SGT Splatters and more!
GenNext’s mandate is to encourage Torontonians in their 20s and 30s to become involved with the United Way Toronto through both giving and volunteering. The group is committed to raising awareness and supporting the work of United Way and its partners by developing and participating in volunteer and fundraising events.
After hearing such rave reviews at February’s FastLane we are bringing back the ever popular Speed Networking sessions- a service that was introduced to Toronto by FastLane. Participants have seven minutes to begin a business relationship with each other, thus creating an opportunity to leverage each others’ success.
Date: Tuesday, April 26, 2011
Time: 6:00 pm – 9:30 pm
Location: Kultura, 169 King Street E
Tickets: On-line Advance $25 or $35 at the Door
Drink & appetizers, Gift bags, and Door prizes!
Hosted by: www.torontocityevents.ca and www.GatheringsEventPlanning.com
Join the FastLane Facebook Group: http://www.facebook.com/groups.php?id=512176686&gv=12#/group.php?gid=24694800824
LMA Toronto Chapter Fall Conference: Changing Face of Legal Marketing
October 5, 2010 by CityEvents
Filed under Ontario, Past Events, Toronto, Uncategorized
Date: Tuesday, November 30, 2010
Location: Four Seasons Hotel, 21 Avenue Rd.
Legal Marketing Assocation: The Changing Face of Legal Marketing,
Contact: Deborah Lewis
Ph: 416-619-0596 Email: deborahlewis@rogers.com
The Legal Marketing Association, Toronto Chapter Fall Conference will be a one-day educational experience offering key insights on how to adapt, leverage, and develop profitable strategies in the changing legal market for everyone, from marketing professionals to practicing lawyers.
The event will feature expert keynote speakers including authors, Mitch Joel, Six Pixels of Separation and Adrian Dayton, Social Media for Lawyers.
The registration fee includes lunch and a cocktail party at one of Toronto’s premier event locations, The Four Seasons Hotel.
LMA Website: (should be ghost link)
http://www.legalmarketing.org/Chapters/TORONTO/ABOUTUS/tabid/220/Default.aspx
Create Buzz for Events in Toronto
February 3, 2010 by cityevents2
Filed under Uncategorized
Planning events in Toronto isn’t easy, type the words: Event Toronto into google and you are instantly bombarded with thousands of promotions and invitations. With the advent of Facebook just about anyone can arrange an invitation to an event. But how does one make their event stand out? How do you influence a crowd to attend and keep them coming back for more? You create buzz!
Last night young professionals from across the GTA gathered to learn valuable tips, simple tricks and advanced tactics for marketing their events in Toronto. Attendees heard from Deb Lewis, CEO of CityEvents and Rob Campbell, Prime Innovator of Smojoe about best practices used by professionals and a myriad of free social media resources to create buzz and build social capital at the same time.
The seminar covered a step-by-step process that guided participants on how they should market their events or fundraisers. Atendees learned how to ‘put it out there’ and develop a communications strategy and agenda to target and achieve event objectives. The experience came complete with a handy booklet titled “ How to Market an Event in Toronto” on which to notate revelations.
There are numerous ways to promote, market and get the word out for events. Here is a glimpse of what they learned:
To begin create a promotional tool kit with event descriptions, photos, event images, links, and other relevant information or visuals. You need to create excitement around your event, the more often people see and hear about it the more interested they become. This also increases the credibility of your event. Get your target market excited about your event so they rush to sign up or buy tickets.The basis of promoting and marketing events is mainly determined by the details you decide to share and disclose with the target market.
Things to think about:
Who is your potential audience?
What is the value of your event for the attendee?
How can you communicate this to your potential audience?
Details of your Event ?Event Information:
Who? What? When? Where?
Tips to Developing Content:
When creating compelling content, images, photos and event descriptions, think about the value of your event or the “hooks” that will compel people to attend. Attendees want to know their value for attending your event. This is more relevant when people are investing in a ticket. It is important to promote what will be included in the ticket price. Create a compelling Unique Selling Proposition. Ensure you inject excitement into your event descriptions, make it sound intriguing and exciting to your target market. Focus on your targets needs, wants and desires. ??When you are developing your event description or “event story” consider these hooks to entice your target market. Create a series of hooks you can utilize in multiple promotional channels. ??Why do people care about your event? ?What are their motivations? ?What’s a unique offer? ?Are their key celebrities attending?
These are some the basic strategies needed to be successful in the event marketing field.
Want to Know More ?
If you are looking for more information in this area you can purchase a more detailed booklet “How to Create Buzz around your event”
With some basic knowledge, innovation, creative thinking, and the right partnership, anybody and everybody can and will master the ins and outs to event marketing. The How to Market and Create Buzz for Events manual available online is a perfect guide and a definite help to anybody who is starting out in the event marketing field. Also to those who need a little guidance while promoting and implementing various marketing strategies for events. Determining an area for promoting your events and websites IS creating your own community feeling! For assistance in this area contact us at info@torontocityevents.ca
Build Social Capital with Smojoe
December 3, 2009 by CityEvents
Filed under Past Events, Uncategorized
Bring your laptop and blog with Smojoe! Learn by doing as Rob Campbell demonstrates exactly how to build ‘Story Funnels to Buckstops’ and works through the little known principles of article replication, blogvertising and discussion forum marketing.
Story Funnels to Buckstops is the methodology Rob uses to put clients on the first page of Google search, diminish negative press, and generally increase his clients ‘findability’.
Online Marketing 101 – The Business of Blogging
Learn from local bloggers how they’ve used their blogs to create a community and hype.
You will discover:
- What is Google Page Rank? and how to grow Page Rank quick
- The essential blog widgets Twitter, Flickr, StumbleUpon etc
- How to optimize use YouTube videos to win Google search
- The value of keywords to findability and how to win keywords.
- How to monitor readership and increase conversion (to sales).
Moderating the discussion is Rob Campbell from SMOjoe social media, who will get specific about the fundamentals of online marketing.
Date: Wedensday, January 20, 2010, 6:00 p.m. to 9:00 p.m.
Where: Centre of Social Innovation,
Centre for Social Innovation
215 Spadina Avenue, Suite 120
Canada
For tickets go to: http://secure.gettickets.ca/?event=15653
Cost: $40
Hosted by SMOjoe, http://www.smojoe.com & CityEvents http://www.torontocityevents.ca
CityEvents Facebook Group: http://www.facebook.com/home.php#/group.php?gid=6398071126&ref=ts
Smojoe
Smojoe crafts interesting content around client goods and services. The firm provides cost effective ‘white hat’ marketing solutions for small to mid size business looking to increase their website’s social relevance and boost online traffic and conversion; Smojoe signature social media marketing practices build rich media backlinks for greater keyword penetration and increased Google PageRank.
After three years of steady innovation at LifeCapture Interactive, Rob developed some brand new techniques and pioneered new platforms for branded content.
In 2007 Rob Campbell created effective rich media article marketing campaigns, web 2.0 blog link systems and discussion forum marketing mechanisms to increase the ‘social value’ of eighteen different Alliance Films movie trailers as Lead Social Media Marketer / Content Producer.
In 2008, Rob Campbell started Smojoe to offer these three types of social media to the rest of the world. Our article marketing is hero driven, our blogs offer unique perspectives and Smojoe discussion forum marketing always shares pictures with keyword targeted links. These three types of media combine into powerful ‘story funnels’ that tempt humans and satisfy robots.
Spring 2009 Smojoe started Lenzr.com which is by far the most powerful engine in the shop.
Testimonial:
“I am pleased to be able to respond to this request for a testimonial for Rob Campbell. There are few people who are able to stand in front of room of 40 post graduate level students and riff a stream of consciousness about social media search engine optimization. With the guide that he authored as the boiler plate, Rob was able to stir our group, including me, to a new level of understanding of our search driven world.
His mix of technical experience and lack of pretense establishes a torrid momentum.
It is clear after seeing him present that while others are still testing theories, Rob has mastered SMO. Feel free to call me at anytime for further feedback. Michael Cayley, Principal, Social Capital Practice http://www.socialcapitalvalueadd.com
