Market your event & create the buzz with Hootsuite

If you have been following our series of how to market and create the buzz on social media, here is our new video!
This time we are telling you how to promote your event through Hootsuite: an easy to navigate website that has a dashboard supporting social network integrations for Twitter, Facebook, LinkedIn, Google+ and more. Hootsuite let’s you schedule posts onto any social media platform days in advance without having to worry about manually posting. As posting on social media can be time consuming, hootsuite will help you to post on all your social media platforms in a minute.

Here are some highlights of the video:

Hootsuite is composed of 4 main tabs:
Streams: This is where you have the ability to watch all activity happening on your timeline or dashboard including live tweets, direct messages, whose retweeted or whose mentioned you. Here you can track what people are saying before, during, or after your event. Hootsuite also allows you to stream specific hashtags, keywords and followers to stay updated on current conversations. All you have to do is upload the csv spreadsheet template given to you, with date, time and your message.

Publisher: This is where you can schedule and post your messages. Instead of logging in every time you want to post something on your social media, you can schedule everything in advance and on all your social media. This is a real lifesaver! You can even schedule all your posts in one click thanks to bulk schedule.

Analytics:This tool will help you track your traffic and all the information you want of all your social media. Hootsuite lets you customize your analytics to any form you need to present and sends you an email with a PDF attachment of your click summaries.

Campaign tool: The campaign tool allows you to create sweepstakes, galleries, and contests in minutes. Holding a sweepstake or contest prior to your event is a good way to build hype and excitement for your event.

Watch our video below for more complete information and tips

Thank you for watching, and don’t forget to like this video, share it and subscribe to CityEvents to gain valuable knowledge about planning your future events.

Reminisce in the Past and Create New Memories at Matador Ballroom

The Matador Ballroom will be reopening its doors summer of 2016 as a high-end, mature and elegant music/event space. Located at 466 Dovercourt Rd the 100 year old building hosted acts like Johnny Cash and Joni Mitchell before the doors were closed nine years ago.

Paul McCaughey bought the venue in 2010 in the hopes to make it a space to showcase the talents of Canadian music. The Matador Ballroom 3400 square foot ballroom will be available for rent for private events. Paul McCaughey wants the space to be used for weddings, corporate events, and curated concerts. At some point in the future they hope to have a cafe in the front with public workshops.

Location

466 Dovercourt Rd

Toronto, ON

Further Details

http://www.matadorballroom.ca/

 

PCMA: Creating Buzz, Participation and Engagement at Your Events

In the modern age of technology in order to make your event successful you must know how to properly market your event online. The Professional Convention Management Association help ensure that you are using the correct marketing tools that help you reach out to your desired target market.

 

Deborah Lewis, CMP, lead the discussion on how to Create Buzz, Participation, and Engagement at Your Events. Deborah Lewis is the Chief Experience Officer of CityEvents, she created the company in 2006 and since then has organized countless events with ease. CityEvents client list includes a number of professional services firms, large membership associations, charitable and community groups, and many local businesses. In the workshop she taught the skills necessary to properly use social media sites such as Facebook, Twitter, Instagram, YouTube, onsite apps, etc.

 

A few of the important points on marketing are how to:

• Grow event participation and enhance its visibility and reach
• Develop a social media promotion plan
• Create an event marketing strategy for before, during, and after the event
• Build contacts and build retention
• And much more!

 

Details:

April 6, 2016 8-11am Eastern Time

Location:

Westin Ottawa

11 Colonel By Drive

Ottawa, Ontario K1N 9H4

Register Here:

https://goo.gl/nKe1Tk

 

April 7, 2016 8-11am Eastern Time

Location:

Pantages Hotel Toronto

200 Victoria St

Toronto, Ontario M5B 1V8

Register Here:

https://goo.gl/whxl04

 

 

“Re-branding” the right way with Gair Maxwell

On Wednesday, March 30, Hogg, Shain & Scheck hosted another beneficial seminar apart of their Managing for Growth series; targeted to business owners and entrepreneurs with guest speaker Gair Maxwell at the Hilton Toronto/Markham Suites & Conference Centre. Gair’s seminar titled The Branding Highway was the boost needed to better or “re-brand” your business the right way. Technology is rapidly changing by generation and Gair makes it clear that it can’t just be word of mouth or a few campaigns to generate the proper traffic needed for your business.

“If it’s not on YouTube, it never happened!” – Gair Maxwell

“Marketing has changed the most in the past 6 months then it did in the past 6 years.” – Gair Maxwell

Gair provided us with the right marketing tools we need to succeed for our direct and potential clients. The Branding Highway is definitely worth hearing to kick-start your business.

Catch Hogg, Shain & Scheck’s next Managing for Growth seminar this June 14th with guest speaker Mike Richardson, providing all the agility skills needed to run a successful business.

Interac & Winterlicious – Keep your Banking… and Tastebuds in the Black

On Wednesday, March 16, Toronto dined in black with Interac’s exclusive Dinner in Black.  The dark soiree was held at BrainStation and Quantum Coffee in the heart of Toronto’s downtown core on King West.

The special all black menu was crafted and curated by one of Toronto’s coveted chef teams; Parts & Labour Catering.  Our Deb Lewis was thrilled to assist Vision Experiential Marketing in the logistical planning of the Dinner in Black sponsored by Interac and designed by Zulu.

This exclusive dining experience was an invite only event. Attendees of the event were selected at random from a pool of participant who paid with Interac during the 2016 Winterlicious season as well as a few of Toronto’s well known food bloggers.

Interac is the presenting sponsor of Winterlicious for its third consecutive year. Winterlicious offers unique, three course prix fixe lunch and dinner menus served at more than 200 of Toronto’s top restaurants. In the years since the program’s’ inception, participating restaurants have served 4.9 million meals during the promotion which have generated more than $215 million in economic activity for the local restaurant industry.

Guests kicked off their night with specialty crafted cocktails and canapés to fit the black dinner theme. Chantelle Gabino, a mixologist from Parts & Labour was onsight putting a dark twist on your favourite drinks. The cocktail featured was the El Diablo, a dark drink made from tequila and ginger beer topped off with a splash of crème de cassis and garnished with a lime a floral ensemble.

Following cocktail hour, guests enjoyed a five-course meal that was carefully selected to fit and compliment the Dinner in Black theme. Michael from Parts & Labour explained each course in full detail with a wine pairing for each item on the menu.

Some highlight courses of the night was the beet tartare and the devil’s food cake topped with a blackberry coulis. “They told me that it was beets I was eating, and was stunned,” said one of the guests, ”Absolutely amazing!”

As the night started to wind down guest left with a complimentary gift card to Quantum coffee and two exclusive Dinner in Black prints.

Interac, be in the black.

 

If you didn’t have a chance to take part in Winterlicious this year, be sure to check out Summerlicious from July 8 – 2, 2016.

For more information on Summerlicous, follow the link:  http://ow.ly/ZGiyi

 

For more information on Interac, BrainStation, Quantum, and Parts & Labour, please visit the sites below:

www.interac.ca

www.brainstation.io

www.quantumcoffee.io

www.partsandlabour.ca

Venue Address:

QUANTUM COFFEE,

460 KING STREET WEST

TORONTO, ON

M5A 1L7

CANADA

 

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