Liberty Social Hour’s Noche Caliente

Outside may have been freezing rain but things were heating up for the 7^th Liberty Village Social Hour, at Williams Landing! On Thursday Jan 26^th. Liberty Villagers bundled up and headed out to network, socialize and most importantly have fun!  Planned by Rod Ponce of RPC and Deb Lewis of CityEvents, Liberty Villagers were treated to a night of relaxation, amazing door prizes, and a signature Liberty Village cocktail courtesy of Williams Landing at Noche Caliente.  For one evening the January gloom melted away into the chic urban glamour of the neighborhoods’ hottest new restaurant. If you missed out on the action, the next Liberty Social Hour is in the works for April 2012.

Outside may have been freezing rain but things were heating up for the 7th Noche Caliente Liberty Village Social Hour at Williams Landing!

Event Fundraising Strategy & Planning

When it comes to your fundraising events, if you were starting over, how different would they look?

1. Become more data driven.
It is impossible to run a successful event fundraising program without understanding the characteristics of your participants and the linkages between those characteristics and giving.

2. Understand the difference between metrics and analytics.
Event fundraisers are talking about not just measuring more and better, but also predicting donor and participant behaviours. You can use your analysis as a blueprint to think strategically about how to improve your event’s future fundraising results.

3. Think in segments.
It’s essential to target your segments differently. Within each event there are definitely groups of participants that we should focus on more than most. It is essential that you identify up front how many segments you can actually administer.

4. Predict future activities.
This is basic segmentation developed from descriptive analysis. But while this helps to focus efforts, it is essentially reactive 3and does little to develop new gifts.

5. Think relationships.
All aspects of the event marketing relationship are changing. Social media is perhaps the most obvious change, but there are other choices you can use. Rather than treating social media as a standalone channel or replacement for traditional tactics, event marketers should be looking for ways to use social media to support and enhance the successful programs they already have in place.

6. Drive fundraising productivity.
In some organizations fundraisers spend too much of their time doing tasks that the marketing should be doing for you. We’re seeing some organizations use their CRM and personal fundraising systems to take advantage of automation, email and social media to make personal fundraisers more credible with their donors and shorten the cultivation cycle.

7. Use social media to connect and facilitate dialogue.
You’re are accountable for your events’ participation in social media—even if your aren’t engaging in those conversations yourself. You must train, educate and support your event participants who fundraises on behalf of the organization.

8. Remember the 80/20 rule.
Do you treat all event participants equally? You shouldn’t! The most effective events focus the majority of their efforts on the participants with the highest potential return, which typically constitutes only about 15% of the participant base.

9. Give your donor database the respect it deserves.
We recommend that you not overlook an analysis of the structure of your data gathering itself. This is an area all-too-often ignored. This includes administration of hundreds of thousands of participants and donor records and millions of transactions.

10. Be different.
The audit and evaluation of your events should include comprehensive participant, donor, market and competitive analysis. Understanding how you will compete and differentiate your events is critical to success.

CityEvents: Like the Facebook Page Contest

It’s an exciting month! The ‘Like the Facebook Page Contest’ has kicked off. CityEvent is becoming more and more well known around the city.

To reward our fans we have a few surprising gifts for you guys! You can get the chance to win one of two gift baskets worth 200 dollars! Or a 100 dollars gift certificate!

All you have to do is login to Facebook, search for CityEvents and like our page!

http://www.facebook.com/pages/CityEvents

The contest runs until September 30th.

What are you waiting for? Did you already like our Facebook Page?

Incentiveworks: The whole world in Toronto!

August 23rd and 24th at Incentiveworks was something I hope you didn’t miss. The Metro Toronto Convention Center was full of event planners, professionals and travel enthusiasts. The perfect fit for companies looking to take their meetings to new places and cultures and allow themselves to be immersed into a world of dreams, entertainment and much more!

While walking though the different aisles we all had a sense that we were travelling the world without having to leave Toronto.

The first thing to do after we enter the hall was enjoy a huge amount of international food samples, like home made nachos from Central America, cheese from France, sushi from Asia, tiramisu from Italy, soufflés and other fruits, cupcakes and candies. Of course, you need to match this food with a drink: wine, beer and special martinis were provided in some both that you got to discover for your own interest and pleasure.

Finally after a good dinner what is better to do than discover the wonders around you. Travelling across the provinces of Canada, the states of America, to Eastern Europe then of to the Pacific and Atlantic Islands.
Of course you could stop in at the best hotels here, and finish your journey with a special massage offered by one of their masseuse.
What else would you need?

Travel all around the world and enjoy the best places for free?
IncentiveWorks was the place to be last week!!!

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