How to market your event and create buzz with Linkedin

If you have been following our series of how to market and create the buzz on social media, here is our new video!

This time we are telling you how to promote your event through Linkedin: a professional social network, where you can connect with companies and other professionals. Linkedin is one of the most popular social media counting more users than Twitter, Pinterest and Instagram. Despite its popularity, Linkedin is often forgotten by marketers which makes it the best platform to promote your event without too much competition. We don’t recommend LinkedIn for your next music festival but it could be a perfect place to get the word out for your next networking event or conference.

Here are some highlights of the video:

 

• Keep your profile and company page updated: A properly optimized profile or page will increase your search visibility, so you have to make sure to use relevant keywords in your description, use descriptive wording in your job title and company name, Complete all fields in your profile and company page and to include links to your website and blog in your profile, description and posts.

• Join groups: Groups are the best way promote your event. This is a good way to select a specific audience and to promote your event to the right target. You can find groups very easily by using the search tool. You can also create your own group which will help you to connect with attendees before and after the event, to provide a central place for them to ask questions and facilitate discussion around the event topics.

• Send invitation and messages: You can’t be shy when promoting an event, so you should be familiar with contacting people directly. Using the Advanced People Search, you can filter the results by how you’re connected as well as by keyword, industry, and location.You can send invitations to your event using the Advanced People Search function to find people that would benefit by attending your event, media contacts that may be interested in covering the event for their outlet or potential event sponsors. You can also send direct messages to your contacts or members of groups you are part of.

Watch our video below for more complete information and tips

Thank you for watching, and don’t forget to like this video, share it and subscribe to CityEvents to gain valuable knowledge about planning your future events.

How to market your event and create buzz with Snapchat

If you have been following our series of how to market and create the buzz on social media, here is our new video!

This time we are telling you how to promote your event through Snapchat: a messaging mobile app where you can share exciting pictures, videos and daily life stories to others in a 10 second window. Snapchat sends pictures and videos that you will be able to see from 1 to 10 seconds before they disappear. This application is used by millions of young users which makes it the perfect place to market your event to this type of attendee.

Here are some highlights of the video:

• Snapchat is easy to use. You only have to download the application on your phone and create your account.

• Snapchat has its own terminology such as: snaps which are photos or videos, and stories which are series of snaps that you can send to your friends. You can personalize any of your snaps with filters, emojis or drawings.

• Unlike other social media, Snapchat has a time constraint on the shared content, which means any snap you send will expire and will not be seen ever again. Stories are the best tool for your marketing campaign as the snaps can be seen during 24h. The extended view time opens the door to all kinds of creative marketing campaigns. For example, you can create a series of videos and images showing the progress of the preparation for your event or the teams working on certain aspects of the event.

• Snapchat is an exciting application as it allows you to be very creative and to stand out from other companies. There are different ways you can market your event and create buzz such are creating offers & promotions, teasers like a behind the scenes of your event, giveaways and storytelling.

Watch our video below for more complete information and tips

 

Thank you for watching, and don’t forget to like this video, share it and subscribe to CityEvents to gain valuable knowledge about planning your future events.

How to market your event and create the buzz with Periscope

If you have been following our series of how to market and create the buzz on social media, here is our new video!

 

This time we are telling you how to promote your event through Periscope: an application that allows you to “go live” via your mobile at anytime and anywhere. This mobile application allows you your own “on the go” broadcasting station, streaming video and audio to any viewers who join your broadcast. Periscope is an amazing tool to promote your company and your events as it is free, easy to use and is a unique way of promotion. Periscope is  also a great tool to interact with your attendees and subscribers as you can live stream during your event or conduct interviews live.

 

Here are some highlights of the video:

 

• Periscope is easy to use. You can use your twitter account to log in so it will be easier to share that you are going live on social media.

• Periscope is only composed of 4 tabs: the list of people you are following and are live, the live public broadcast to join, your broadcast booth and the people to follow.

• Periscope is a great tool to promote your event before, but also during and after. It allows you to show all the different aspects of your event and can help you get more attendees or make your event more popular. For example, run a giveaway, hold a behind the scenes broadcast, interview special guests or speakers, or live stream the opening of your event.

• Announce on all your social media when you are going live! Since your Twitter account is connected to your periscope account, it makes it easier to promote your live broadcast. You want as many viewers as possible, so it is important that you share in advance when you are doing your broadcast. Share this information on all your social media such as Facebook, Twitter, Google+, etc. and announce it in your newsletter.

 

Watch our video below for more complete information and tips

Thank you for watching, and don’t forget to like this video, share it and subscribe to CityEvents to gain valuable knowledge about planning your future events.

How to market your event and create the buzz with Youtube

If you have been following our series of how to market and create the buzz on social media, here is our new video!

This time we are telling you how to promote your event through Youtube: the number 1 video-sharing website used by millions of users. Youtube is a great tool to promote your events as it is free, easy to use and can increase your exposure on the web. The more popular your videos are, the more visibility you will get. In this video, we are explaining you how to use Youtube and how to create an interesting, as well as tips on how to create the buzz and to promote your event efficiently.

 

Here are some highlights of the video:

 

• Use a catchy title and focus on the description: before posting your video, make sure to use a title that will drag the attention of your viewers, but also a good description of the content of your video. Keywords are everything on youtube as they will help you be more findable. Make sure to use specific keywords on the description and to use any other related keywords in the tags field.

 

• Create good videos: Creating a good content is essential to create the buzz and attract more viewers. Make sure you are prepared for the filming of your video by choosing a specific location, having a script ready to structure your video.

 

• Create the buzz: many companies use Youtube to promote their company, so it is essential to stand out from the crowd. Creating an original content will help you create the buzz and attract viewers. Also, it is essential to increase your brand awareness so add your logo and colours to your videos so people will recognize you more easily.

In order to create the buzz, make sure to make your audience the star of your video. You can interview the attendees of your event or create a vlog to show the organization of the event.

 

Watch our video below for more complete information and tips

 

 

Thank you for watching, and don’t forget to like this video, share it and subscribe to CityEvents to gain valuable knowledge about planning your future events.

From Burgers to Business: Planning Your Event at a Sports Bar!

Wahlburgers opened its Toronto doors welcoming sports lovers and the general public to the new, lively and chic two floor establishment. Located in the Luxury SoHo Metropolitan Hotel across from the Rogers Centre, the restaurant space is central and ideal for planning your next small or large gathering.

 

Restaurant owners and celebrity siblings Mark and Donnie Wahlberg always ensure a great experience from the food to the service provided.

The family owned business not only offers outstanding bar food, but an incredible lively atmosphere to set the tone for the evening. With 140 seating spaces and tons of room to stand and enjoy the game, it makes it easy to plan your next large gathering. Picture yourself walking into a cool, trendy, two floor bar entertainment space with flat screen TVs with your logo to welcome you and your guests. This is the vision that can become a reality at Wahlburgers.

Attending a Blue Jays game or heading down towards Union Station soon? Wahlburgers is definitely worth taking the time to stop in and see the space we’re talking about; perfect for your next business social hour or gathering.

 

Contact:

46 Blue Jays Way (at Luxury SoHo Metropolitan Hotel)

Toronto, ON, M5V1J6

Phone number: 416 489 8922

Website: http://wahlburgers.ca/burgers.asp

 

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