The most effective way to market your business online? It was debated and answered at Search and Social Rank Symposium
March 27, 2012 by deblewis
Filed under Ontario, Past Events, Toronto, Uncategorized
Search and Social Rank Symposium made a huge splash in marketing at the Boiler House on April 16th !
Due to the public’s insatiable curiosity for more insight into the weird science at the intersection of social media marketing and search engine optimization, there was a third Search and Social Rank Symposium held at The Boiler House restaurant on Monday, April 16th, in the Distillery District of Toronto. Presentations and discussions illustrated the intricacies of social media marketing, while featuring expert guest speakers Rob Campbell, Alex Blom and Brad Gosse.
Search and Social Rank Symposium created the perfect opportunity to build valuable relationships with business professionals, while guests learned the necessary skills to market your business online like a pro!
The event featured presentations by leading industry professionals, followed by a question and answer session, and networking opportunities. Attendees learned the elements of good business storytelling, social media marketing, SEO and how to run a successful business online. Guests can now use the tools they learned to develop their professional edge from the presentations at Search and Social Rank Symposium!
Rob Campbell and Brad Gosse take two totally different approaches to online advertising, and disagree on storytelling structures, and how to use Google search in web marketing. Their presentations should stand in sharp contrast. Alex Blom, who speaks first, has always been a creative thinker with clever ideas about clouds and conversion metrics.
Highlights included:
Search engine optimization
Social media marketing
Audience Penetration and Reach
Speakers included:
Rob Campbell, Principal, Lenzr
Rob Campbell Principal at Lenzr Canada’s largest serial photo contest website. Prior to Lenzr Rob was a Social Marketer at LifeCapture Interactive and a writer and producer at Threshold Media Productions. As the Prime Innovator at Lenzr Corp, Rob Campbell is also the director of the Page One Program, which uses Lenzr photo contests and other attractions to build high quality ‘social capital’ closely aligned to client website’s value proposition.
Alex Blom, CEO, SalesChoice
Australian born Alex Blom is the CEO of SalesChoice a sales management company providing detailed analytics and minimizes data entry. Prior, Alex was CTO and Partner at Helix. His achievements include Helix and selling startup, co-organizing Freelance Camp TO and being awarded Young Citizen of the Year. Alex troubleshooted retail conglomerates, ran marketing / sales organizations, created music festivals and co-founded not for profits.
Brad Gosse, Founder, Yourbrain Media Inc.
Brad Gosse is a consultant and Founder of Yourbrain Media Inc. Brad Gosse is an expert on such topics as search engine optimization (SEO), product creation and website monetization. Yourbrain Media Inc. is a Canadian online publishing and advertising company. Brad teaches comprehensive SEO courses that integrate social media and sales psychology. His specialties include social media, SEO, video branding, business development, personal branding, Internet marketing, software development and advertising. Brad started building websites for other people in 1996 and before creating his own sites with revenue models built in. Brad is the owner of several online and offline businesses along with commercial real estate.
Ticket included delicious food from the esteemed chefs at Archeo, with cash bar.
Where: Archeo Trattoria, 55 Mill Street, The Distillery
For more information visit:,www.jib.ca/searchandsocial
www.lenzr.com, www.jib.ca, www.torontocityevents.com, or like us on Facebook!
The Family Association for Mental Health Everywhere presents “simply divas”
March 26, 2012 by deblewis
Filed under Ontario, Past Events, Toronto
“simply divas” returns for it’s 7th successful year!
Millions of Canadians suffer from mental illnesses, it effects people’s day-to-day living, and can effect what and how they think, act and perceive things. We as Canadians must do everything we can to make sure we are supporting this wonderful cause in a fun and positive way. FAME (Family Association for Mental Illness Everywhere) is a community-based charitable organization which for over 20 years has proudly supported families and caregivers of those experiencing mental illness.
On Sunday, April 29th, The Family Association for Mental Health Everywhere (FAME) proudly announced that simply divas returned for its annual fundraising event! It was a showcase of outstanding musical entertainment and culinary delights, and this year would feature a tribute to the legendary diva herself, Tina Turner! Simply Divas is FAME’s leading fundraiser and with the continuous generous contributions from Canadians, it would continue to be.
simply divas took place at: The Great Hall, 1087 Queen St. W., Toronto
Date & Time: Sunday, April 29, 2012 from 1 PM – 5 PM
simply divas was a wonderful event. People enjoyed dances, eating and had fun!
“Ain’t nobody as dope as me, I’m just so fresh and so clean!”
March 21, 2012 by deblewis
Filed under Ontario, Past Events, Toronto, Uncategorized
“Aint nobody dope as me, I’m just so fresh and so clean!” Atlanta hip-hop artists Outkast played as the seats filled with eager fashionistas ready to see the new Joe Fresh collection. The Joe Fresh popularity seems to grow each year, and Joe Mimran’s line did not disappoint. Using the 1966 movie Blow-Up as his inspiration, his line instilled a sexy, sixties-couture vibe, serving up more than just a smile and apple pie. Pieces from this season featured graphic white and black patterns, knee-high patent boots and boxy structured handbags.
Joe Fresh Blow-Up 1966
Planning a Party for St. Patrick
March 7, 2012 by deblewis
Filed under Event Venues, Ontario, Past Events, Toronto, Uncategorized
In a city with so many cultures, it is only natural that Toronto would celebrate a day of full spirited Irish traditions. March 17th is fast approaching, and with our Irish luck this St. Patrick’s Day has landed on a Saturday! Many will want to take advantage of the weekend and throw parties in the spirit of the leprechaun. Here are some simple tips that will make your party the pot of gold at the end of the rainbow.
Décor
St. Patrick’s Day is all about green. Most importantly you must wear green attire and encourage your guests to do the same. Then one trip to the dollar store will save you money and maybe even save you a headache. First pick up green shamrock decorations, along with stickers, balloons and construction paper. Then make sure you grab green plates, cups, and cutlery for your St. Patty’s snacks. Even with a small budget, you find all of your décor needs for under $20.
Food and Beverage
The theme of this party is simple. Green all the way through, even in the food! Food colouring will be your best friend and your worst enemy. Just add a few drops into beer, soda and even some food to get the feel good green effect. Make sure to use the dye in plastic cups to avoid staining your own glassware. Stick with classic finger foods and a variety of Irish beers. Everyone can enjoy some classic food with a delicious new taste of beer.
Here are some ideas for Irish Brews that can be found at varying LCBO’s…
- Guinness Irish Stout
- Harp Irish Lager
- Smithwicks Irish Amber Ale
- Kilkenny Irish Cream Ale
For the ladies, try Animee Rosé Beer, an internationally known brew that has become very popular in Ireland and is available through Molson Coors. The sweet and light taste will be splendidly refreshing this March month.
Music
Finding the right music for an event can be very tricky when trying to satisfy a variety of people. Here are some east coast Canadian artists that you can integrate into your own personal play list to get the perfect Celtic sounds.
- Great Big Sea
- The Barra MacNeils
- Loreena McKennitt
- Natalie McMaster
- The Rankin Family
- Ashley Mac Isaac
Games
- Pot of Gold – Balloon Pop
Take a bunch of cold balloons and fill some with a chocolate coin, some with real coins, some with plastic shamrocks and keep a handful empty. Each guest has the chance to pop a balloon to find their lucky prize inside. The excitement comes from the mystery of what is in the balloon.
- Lucky Coin Grab
Fill a pot with chocolate coins and three Canadian loonies. Each guest will have a chance to grab. Either they will get a chocolate coin, or they will get a real dollar. The three who pick the dollar will win St. Patrick’s Day merchandise. They will get to choose between a hat, t-shirt, or shamrock beads. Your prizes can vary depending on what you have available.
So whether your tradition is as simple as sporting some green gear for the day or drinking a pint of green beer, the tradition of the Irish is easy to carry on when you follow these simple party tips.
Best of luck!
-Samantha Crimi
CityEvents Intern
Liberty Social Hour’s Noche Caliente
February 2, 2012 by deblewis
Filed under Ontario, Past Events, Toronto
Outside may have been freezing rain but things were heating up for the 7th Liberty Village Social Hour, at Williams Landing! On Thursday Jan 26th. Liberty Villagers bundled up and headed out to network, socialize and most importantly have fun! Planned by Rod Ponce of RPC and Deb Lewis of CityEvents, Liberty Villagers were treated to a night of relaxation, amazing door prizes, and a signature Liberty Village cocktail courtesy of Williams Landing at Noche Caliente. For one evening the January gloom melted away into the chic urban glamour of the neighborhoods’ hottest new restaurant. If you missed out on the action, the next Liberty Social Hour is in the works for April 2012.
